uco presentation
DESCRIPTION
ÂTRANSCRIPT
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YOUR TEAM
Lesly
Fabiola
Paige Nicole
Addison Kateria
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n. /saj/
1. Cleansing: from the cura5ve proper5es a8ributed to the plant.
2. From La5n sapere “have good taste, from root *sap-‐ “to taste.”
3. “Man of profound wisdom,” from old French mid-‐14c..
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NOW, LET’S GET STARTED.
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GETTING STARTED
From the outside looking in. Industry Company History PR Compe55on
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OUR VISIT
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OUR VISIT
You vs. Them • UCO, welcoming people, warm and
homelike atmosphere • Citrus Club, Everyone is interested in
their own personal purpose for being their
What makes the UCO unique? • It’ s not about business here. It’s more
about building connec5ons and bonds.
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OUR VISIT
“I felt like I was pledging my sorority again. I liked that they were thorough and checking
for authen5city.”
“You don’t come to do business. You come to get
away.”
“Social capital is key.”
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OUR INSIGHT
PEOPLE
ATMOSPHERE
&
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YOUR REBRAND
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YOUR REBRAND
Amicable environment
Friendly people
Change in current logo
= +
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YOUR REBRAND
Non-‐members: Do you know what the University Club of Orlando is?
Yes (8%)
No (92%)
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YOUR REBRAND
“PRESTIGE”
“EXCLUSIVITY” “FRIENDLY”
“OLD”
“POOR COMMUNICATION”
“BAD FOOD”
but also…
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YOUR REBRAND
Membership numbers
Need to improve
Friendship and exclusivity
Most valued benefits
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CURRENT BRAND
CURRENT LOGO
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YOUR REBRAND
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YOUR REBRAND
The University ClubOf Orlando
The University ClubOf Orlando
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YOUR REBRAND
The University ClubOf Orlando
Educa5onal philanthropy
Long-‐las5ng friendships
Powerful bonds
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YOUR REBRAND
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YOUR REBRAND
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OTHER COLLATERAL
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YOUR AUDIENCES
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YOUR AUDIENCES Primary Demographics
• Males and females • Age 55+ • Income of $100,000+ • Married/re-‐married • Most have young adult children • Business/management/financial
occupa5ons • College graduates • Have lived in the present address
5+ years • Live/work near downtown • Orlando
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YOUR AUDIENCES Secondary Demographics
• Males and females • Generally in their 30’s • Income of $100,000+ • Single or recently married • No children • Business/professional occupa5ons • College graduates • Live/work near downtown Orlando
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YOUR AUDIENCES
MRI SHOWS
THEY READ
USA TODAY
WALL STREET JOURNAL
AARP
CIGAR AFICIONADO
PBS.ORG
WEBMD.COM
AMAZON.COM
THEY VISIT
THEY WATCH
BBC AMERICA GOLF CHANNEL
CBS SPORTS NETWORK
FOX BUSINESS NETWORK
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YOUR AUDIENCES
Member All-‐Stars David Walker, 60 • Wealth Advisor • Member of UCO,
25+ years Watches: Fox News Reads: Architectural Digest, Golf Digest Drinks: Domes5c Beer
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YOUR AUDIENCES
Professional Pride Elizabeth Goodman, 32 • Family Lawyer • Community-‐oriented Income: $75,000 Watches: Fox News, BBC Reads: NPR, CNN Drinks: White wine
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YOUR AUDIENCES
Professional Pride Mike Rothenberg, 53
• Finance Director • Empty Nest Syndrome Income: $165,000 Watches: 60 Minutes, CNN Reads: Art Magazine, News Editorials, Business Weekly Drinks: Old-‐Fashioned
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RETENTION RECRUITMENT
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THANK YOU PACKAGE
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THANK YOU PACKAGE
Thank You Package • Crest Pin • Event Calendar • Pen • Decal • Polo • Mini Liquor Bo8les • Pamphlet
Welcome Package • Crest Pin • Pen • Decal • Polo • Mini Liquor Bo8les • Pamphlet
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RETENTION/RECRUITMENT
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YOUR REBRAND
OTHER COLLATERAL
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YOUR REBRAND
OTHER COLLATERAL
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YOUR RETENTION
Thank You Package
Perks Program
Bundle Pricing
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YOUR RECRUITMENT
Welcome Package Grand Opening Image Building
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YOUR RECRUITMENT
Welcome Package
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YOUR RECRUITMENT
Grand Opening
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YOUR RECRUITMENT
Image Building
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“LEAVE IT” CAMPAIGN
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CAMPAIGN RATIONALE
PERSONIFICATION
UCO POSITIONING
&
&NO CALL TO ACTION
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YOUR CAMPAIGN
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YOUR CAMPAIGN
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YOUR CAMPAIGN
“Leave the menu, we know what you like.”
“Leave the office, we’ll take care of business.”
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MEDIA OUTLETS
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MEDIA OUTLETS
PRINT • ORLANDO BUSINESS JOURNAL • ORLANDO SENTINEL • ORLANDO MAGAZINE • DIRECT MAIL
DIGITAL • FACEBOOK • TWITTER • LINKEDIN • GOOGLE ADWORDS
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SOCIAL MEDIA
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SOCIAL MEDIA FACEBOOK
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SOCIAL MEDIA FACEBOOK
Types of Paid Adver5sements
Suggested Page Sponsored Post Events
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SOCIAL MEDIA FACEBOOK
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SOCIAL MEDIA FACEBOOK
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SOCIAL MEDIA FACEBOOK
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SOCIAL MEDIA FACEBOOK
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SOCIAL MEDIA TWITTER
FIND TWITTER SCREENSHOT?
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SOCIAL MEDIA TWITTER
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SOCIAL MEDIA LINKEDIN
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SOCIAL MEDIA GOOGLE ADWORDS
“ORLANDO NETWORKING” “ORLANDO BUSINESS” “UNIVERSITY OF ORLANDO”
“BUSINESS OPPORTUNITIES IN ORLANDO”
“BUSINESS ORLANDO” “ORLANDO CITY CLUB”
“CITRUS CLUB ORLANDO” “ORLANDO COUNTRY CLUB” “NON-‐PROFIT ORGANIZATIONS”
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MEDIA SCHEDULE
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MEDIA SCHEDULE YEAR 1
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MEDIA SCHEDULE YEAR 2
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MEDIA SCHEDULE YEAR 3
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DOWNTIME
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DOWNTIME
ESTABLISHING A PRESENCE
EVENTS BUNDLED PRICING PERKS PROGRAM
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DOWNTIME PERKS PROGRAM
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DOWNTIME EVENTS
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DOWNTIME EVENTS
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DOWNTIME EVENTS
Why UCO events?
Experience
Grow Old Rela5onships
Unify a8endance
Philanthropy
Excitement
Establish new rela5onships
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IN SUMMARY
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