ucommerce marketing foundation - novicell edition
DESCRIPTION
Presentation of the onsite Marketing Foundation of the eCommerce platform uCommerce. Held at Novicell's "Forretning Online 2013" conference in Copenhagen, December the 3rd 2013.TRANSCRIPT
UCOMMERCE MARKETING FOUNDATION
Webinar
AGENDA
Introduction
Marketing Foundation Explained
3 Basic Practical Examples
1 Advanced Real World Example
7 Ideas on How to Kick Start the Christmas Season(Using Marketing Foundation - Some Assembly Required)
ABOUT SØREN SPROGØ
WHAT IS UCOMMERCE?
+
+= Awesome
eCommerce!
Product Information
ManagementCatalog
Management
Multi Channel Foundation
Web Content Management
Social Commerce
Order Management
Marketing
Foundation
Integration
Search Engine Optimization
CORE
FUNCTIONALITIES
UCOMMERCE CORE
THE THREE A’S
Marketing Foundation Explained
Advertise – Act – Award
DEMO
Free Shipping for orders over X amount
Discount Items / Reduced prices
Product Bundles
…find more examples on our YouTube channel
DEMO: FREE SHIPPING
DEMO: DISCOUNT ITEMS
DEMO: PRODUCT BUNDLES
ADVANCED TRICKS: DGDA.DK
7 IDEAS FOR XMAS
7 IDEAS FOR XMAS
#1Identify customers who hasn’t bought in 6 month.
Make a 10% off, time limited discount code.
Snail Mail a Christmas card with the discount code to those customers.
7 IDEAS FOR XMAS
#2Do a Flash Sale / Popup Sale on specific items or categories.
“Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”
7 IDEAS FOR XMAS
#3Do an automatic Xmas Calendar.
Plan a discount on a specific item eachday until Christmas.
7 IDEAS FOR XMAS
#4Christmas Themed Product Bundles
“Buy these two items and we’ll addSome cute Xmas Antlers to your orderfor free!”
7 IDEAS FOR XMAS
#5Add a time limited banner to your site advertisingwhen’s the last shipping date before Christmas.Or other typical customer service Xmas questions.
Have the same campaign add “Free Gift Wrapping”to all orders and automatically expire on December 24th.
7 IDEAS FOR XMAS
#6Discount codes are brilliant for offline marketing!
7 IDEAS FOR XMAS
#7Identify blogs / websites sending you traffic & orders to you.(Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions)
Generate a time limited 10% off discount code for each site.
Mail it to the site owner with a “Thank you”-note.Do a PS saying he/she’s welcome to share it with the readers.
The Discount Code will expire, but the link last forever!
GET A DEMO
FOLLOW ME
www.ucommerce.net
@soerens