uControl – week2

Consumers: segmented by venue and age. Initially target larger venues and younger people

• Develop games, as proof of concept• Analytics• Business

development• Systems integration

• Partners: • Game developers• Software Vendors• Content Mgmt

Provider

• Suppliers:• UC Berkeley

(Technology IP – UCB/CS dept)

• Technology development (Human resources & Integration costs)• IT Infrastructure• Business development• Sales coverage

• Software Licensing & Support• Charge per connections• CPM per week

• Systems Integrators• Marketing agencies

• Billboard operators• Wifi/3G/NFC• Signage Player• Display

1

3

4 25

6

7

89

Billboard owners- NFL/NHL/College

Stadiums- Billboard Network

Operators

Advertisers/ BrandsSponsors

• Automated service, repeat usage

• Personal assistance

• Co-creation

• On display

• Improve experience• CPM

• Interactive entertainment• Receive promotions

• Ad effectiveness

• Intellectual Property

• Smartphone• Marketing agencies

uControl – week3

Consumers: segmented by venue and age. Initially target larger venues and younger people

• Develop games, as proof of concept• Analytics• Business

development• Systems integration

• Partners: • Game developers• Software Vendors• Content Mgmt

Provider• Marketing agencies

• Suppliers:• UC Berkeley

(Technology IP – UCB/CS dept)

• Technology development (Human resources & Integration costs)• IT Infrastructure• Business development• Sales coverage

• Software Licensing & Support• Advertizing revenue• OEM model; (white label games)

- Systems Integrators- Marketing agencies

- Billboard operators- Signage Player- Display

1

3

4 25

6

7

89

Venue owners- NFL/NHL/College

Stadiums

Advertisers/ BrandsSponsors

• Automated service, repeat usage

• Personal assistance

• Co-creation

• On display

• Improve experience

• Interactive entertainment• Receive promotions

• Ad effectiveness

• Intellectual Property

• Smartphone

• Marketing agencies

- Billboard Network Operators

- CPM- Creative content

• Systems Integrators• Marketing agencies- WiFi/3G/NFC- WiFi/3G/NFC