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The reality is, there’s NEVER been an easier time to build your business and attract clients online. The technology just keeps getting better and better, while getting easier and easier to use… it’s amazing!

That’s not to say it isn’t intimidating, confusing or downright frustrating from time to time!I still remember that warm summer day, in Callan’s back yard, when I first unveiled the design of the Optimized Webinar Sequence to her.

Callan’s first words were, “There’s NO WAY I’m ever going to understand all the technology involved!”

Well, within just a few short months, we had our first Optimized Webinar Sequence up and running… and she created it all sitting at her kitchen table, with her computer, a microphone, and a few simple pieces of software!

Now that we’ve refined this process over the years, we’re able to coach other people to get their first Optimized Webinar Sequence up and running even much more quickly than we did… and on a tighter budget!

WEBINARS MADE EASYTechnology Resource Guide:

What You Need & What You Don’t... For Lucrative Webinars!

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In our program called ‘Maximize Your Impact : The Optimized Webinar Sequence’, clients build their campaign in 4 Phases… the reason for this is 2-fold :

1. It’s easier and less stressful to build the campaign in phases, as opposed to all at once.

2. You’ll actually attract new, paying clients… While You Build It! :)

So, allow me to walk you through the 4 Phases, while showing you the technology you’ll need, in each Phase.

Feel free to click on the pictures or underlined words to be instantly directed to the recommended resource!

PHASE 1: CREATEIn this Phase, you simply CREATE your webinar. You’ll come up with a great title… amazing educational/experiential content… and an irresistible offer!

Of course, there’s significant subtleties that go into creating a great webinar, but the gist is, you decide on what you’re going to teach and what you’re going to sell.

Once you have that, you simply need to create some visuals to go with it! And that leads us to the very first piece of software you’ll need...

Both of these programs are very intuitive to learn ... and you’ll be creating expert visuals in no time!

… if you’re on a Mac, you’ll want to use a program called Keynote.

… if you’re on a PC, you can use PowerPoint.

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PHASE 2: TEST

Once you have your webinar done, we need to TEST it before we invest any further time and energy into the other pieces of the sequence. The great news is, this is your first opportunity to have some paying clients come into your business… and we’ve barely even started!!During this phase, you need to be able to …

1. HOST YOUR WEBINAR

To host your webinar, there are 2 easy-to-use and cost-effective options… they are …

… InstantTeleseminar - which uses your slides within their platform, while you speak through your telephone.

... and WebinarJam - which uses Google Hangout technology, so you’re actually speaking into amicrophone while ‘sharing your computer screen’ with your audience.

2. HAVE PEOPLE REGISTER

One advantage of using WebinarJam, is you can avoid needing an additional technology to create a registration page for your webinar. However, if you choose to go with InstantTeleseminar, than you’ll need a wonderful service called…

… LeadPages! … We absolutely LOVE Lead Pages.This technology provides you with beautiful and effective webinar registration page templates… you simply copy/paste the name of your webinar, and perhaps a headshot, etc, and you’re ready to roll :)

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3. SEND REMINDER NOTIFICATIONS

It’s pretty difficult to be in business these days without the ability to send emails to your clients and potential clients. With regard to your webinar, you’ll need to remind people of the date and time, as well as what they’re going to learn. Any major email provider will do, but if you don’t have one already, our favourite is…

... AWeber

4. TAKE PAYMENT

It sure would be nice if people signed up for your program, wouldn’t it? Isn’t that the point? :-)

It’s critical that you’re able to make the transaction online. For charging lower amounts, PayPal is a great option. For charging higher amounts, you may want to go with a more sophisticated (albeit more expensive) service like …

… 1ShoppingCart

PHASE 3: AUTOMATEOnce your webinar has passed the TEST Phase, it’s time to AUTOMATE so you can have people enjoy your webinar, and buy your programs, without you being involved in the process!

Firstly, you’ll have to record your webinar (if you didn’t already do so in the TEST Phase). For this, you’ll need a video creation software…

… if you’re on a Mac, you use ScreenFlow

… and if you’re on a PC, you use Camtasia

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Once you have the video file, it needs to be hosted somewhere. For this, you want to use a service called…

… Amazon S3 - their servers NEVER go down, and they’re very inexpensive to use.

Lastly, you need to have a software program to play your webinar, all day, everyday. ;) You have a few options here, but my favourite is called…

… EverWebinar - it’s very intuitive to set up, which is a key feature for most people. Also, my favourite feature is it allows Optimized Webinar Sequence registrants to choose dates and times to view the webinar, in THEIR OWN TIMEZONE!! This is HUGE!

PHASE 4: OPTIMIZEThis last phase is where most of the action happens! Now that you have an automated webinar that converts your ideal, potential clients into paying clients, we want to MAXIMIZE the results. I won’t get into all of the intricacies of the Optimization Phase (we’ll have other training materials available for that, likely in the same place where you found this guide), however, it’s important to know, you’ll be using a lot of video… … and that video needs to be hosted somewhere. You have many options for this, but I prefer only 2 of them. I love…

… YouTube… because it’s FREE, and it’s servers are always very FAST!

… and Wistia … because, they’re also very fast, and they allow you track how people relate to your video, it’s AMAZING! You can see exactly where people drop off, whether they skip around, and even if they watch a part of a video multiple times. I LOVE Wistia!

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Also, in this last phase, if you previously went with options that allowed you to invest the least amount of money, you’ll likely want to upgrade into services like…

One of the best ways to get over any technology anxiety - is to simply (as my old coach used to say) GET IN THE GAME! 

What I mean by that is... start checking out the services we recommended in this guide. Click on the links and snoop around a little!  I think you’ll be very, very surprised how easy these companies are making it for even the most inexperienced beginners to be successful getting their messages online.

Still want more info?  Be sure to watch your inbox very closely as we’ll be sending out a bunch more free resources to support you to get going with your first Optimized Webinar Sequence.