udbuds- og kontraktformer som et virkemiddel til at skabe værdi gennem innovation sebastiano...
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Udbuds- og kontraktformer som et virkemiddeltil at skabe værdi gennem innovation
Sebastiano Lombardo, Head of InnovationNorconsult
Sebastiano Lombardo
• Head of Innovation at Norconsult AS
• NTNU – Sivilingeniør (1997)
• BI Norwegian Business School – Master of Management (2006)– PhD candidate (2013)
• Certified E.deBono instructor
• Past experience: – Statoil, SINTEF, Gjensidige, Norsk Hydro– Master trainer Co-Creation Program Norsk Hydro ASA
PhD project - The Value of Co-Creation
• a study to understand successful client - consultant interaction
• based od empirical data from 30 projects cases of which– highway (6)– railway (4)– metro (1)– airport (1)
• topics in the 4 articles– creativity under constraints– value definition– strategic implications of co-creation– creativity best practice
• today I propose insights from this research
Tendering and Contract forms as an instrument to create value through innovation
Sebastiano Lombardo, Head of InnovationNorconsult
INNOVATIONVALUE CREATION
TENDERING
CONTRACTING
I WILL KEEP THIS SIMPLE ;-)
yet not trivial…
I WILL PROVIDE YOU WITH TOOLS
TO REFLECT AND ACT
INNOVATION and CONTRACTING
interesting
because of
the definitional issue
INNOVATION & CREATIVITY
ANY DEFINITIONS ?
1
2
CREATIVITY defined
Creativity awareness
Think of a highway project that is aboutto start.
How does the contract contribute to shape "the box"?
Focus Idea Generation Idea evaluation Final choice
INNOVATION PROCESS defined
Evaluation of
Offering
Tenderdesign
Contract
I will highlight a few key aspects with respect to innovation
Tenderdesign
Pricing model
Key Competence
Planning phase
Incentives
ContractEvaluation
of Offering
Fixed vs pr/hour
regional planning vs building the road
Tender design
• Require innovation management competences
• Require an Innovation Process design as a part of the offering– independently from the level of planning– propose a focus for the innovation process
• Include incentives
Evaluation of
Offering
Tenderdesign
Contract
Price
ProjectOrganization
KeyCompetence
Solutiondesign
evaluation criteria!% weight?
evaluation criteria!% weight?
innovation teamincluded?
Evaluation of offering
• Check Innovation management as key competence – in addition to geology, construction, landscape, etc.
• Check for any description of how the innovation process is designed– focus areas (at least)– phase descriptions– duration– budget– participants– etc.
Contract
Schedule /Deadlines
Scope
Work packages
Dailyfines
Evaluation of
Offering
Tenderdesign
Contract
• Contract can be the show stopper.
the most normal and trivial excuses for not having innovation
• Scope: "this is just a technical issue" • Budget: "we have no resources for that", • Schedule: "we have no time left"
the most real cause for not having innovation
• Lack of relevant knowledge and compentence– on both sides
VALUE
AND
VALUE CREATION
through innovation processes in highway projects
THE VALUE CONCEPT
economic , cultural, social, symbolic
currencies
Value defined in terms of capital variation.
VALUE CO-CREATION practices
ACCESS TO CAPITAL
EXPLOIT THE CAPITAL
PROVIDE
DENY
ENABLE
DISABLE
24
Co-created Value calculations
Vtot = ∆ Capital total =
THE BUYER'S PERSPECTIVE
• CO-CREATION– acknowledge the buyer's role in the value creation
• Buyer's COMPETENCE– how does a cost-effective innovation process look like?– how to asses an innovation process design?– how to define value?– how to take into account all the forms of value?
Conclusions and recommendations
• Change the rules to foster innovation?– not necessary– not sufficient
• Ask always and explicitly for innovation in the tender (not as an option)
• Enhance buyers knowledge and competence – Training program for Professional Innovation Service Purchase.
