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Udemology

The science of Udemy

Market Research Report:

Growth Hacking

By: www.udemology.com

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About Udemology

Udemology.com provides facts,

figures and reports about Udemy. All

this information is intended to help

out course instructors to succeed

and supporting the Udemy

Community.

Market Research

This market research will provide

any course instructor information

about the Growth Hacking category.

Are you planning to make a course in

this category? Please read on!

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Why Should You Do

Market Research?

Perhaps you are just wondering why

you should even bother to do this.

The goal of market research is giving

insight in your market. You want to

validate that the “product” or “course”

you produce will sell. If you discover

during your research that this will not

succeed, well than look for another

topic.

In this research we at Udemology will

give our personal opinion. You do not

have to agree it, but we will make sure

you understand what we are doing

during this research!

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The questions we will

analyze

In the market research we will give you

answer on the following questions:

1. How many courses are available in this

market?

2. How many competitors are in this

market?

3. What is the average price for a course?

4. How many students bought a course?

5. How many students does a course have

on average?

6. Who is the largest competitor?

7. What would be my earning potential if l

will create a course in this segment?

And finally the Udemology conclusion!

Is this a market to get in too YES or

NO?

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1. How many courses are

available in this market?

Many people see competition as a

curse. In reality competition is a

healthy sign of capitalism. Competition

is a sign that the market you are in is

financially healthy. More courses

equals to more money that can be

made.

How many courses in this category? In

total 21 courses are available in the

market. That is a great deal of courses.

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2. How many competitors

are in this market?

The Growth Hacking market in Udemy

has 19 competitors. You might already

notice that some competitors are

offering more than one course. In total

there are 21 courses, and 19

competitors offering courses.

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3. What is the average price

per course?

In the Growth Hacking market of Udemy

there are prices ranging from $0 all up

to $499 . The price difference is huge,

but on average the price for a course is

$102 . That is a decent price.

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4. How many students

bought a course?

In total 28,003 students have enrolled.

That is a large amount.

Please note that we did not extract the

total free courses that students

followed. The amount of free students

is quite huge in this market.

Over 11,400 students enrolled for a

free course. That is 40.7% of the entire

market that follows a free course

(11,400 / 28,003 x 100%). Only 16,603

students enrolled for a paid course.

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5. How many students does

a course have on average?

You already start to realize the market

size is quite large. Now we will measure

the average per course.

The easy way is to divide the amount of

students by amount of course. That is

1333 students (=28,003 / 21). On

average a course receive 1333

students.

Please note that in that calculation we

included the free students. Want to

know how much the paying student is?

That is 874 paying students (=16,603 /

21 – 2 free courses). We reduced the

21 courses to 19 because 2 courses

were free.

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6. Who is the largest

competitor?

In this part we will analyze our biggest

competitor in Growth Hacking. We

measure that based on the amount of

students per competitor. Well here you

have the top 3:

This is the preview version of this

Market Research. Do you want to have

the full version of this document? Get

the Udemology course on Udemy and

learn how to pick the perfect topic for a

Udemy Course that sells!

Get the full report and more!

10

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© All right reserved by Udemology

Nicky Wong

Nicky Wong is the creator of

Udemology. A true Data

Analyst.

© All right reserved by Nicky Wong

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Disclaimer

The data in this research is

based on (current) asking

prices. We do not distinct

students that bought the

course for a discount, Udemy

Promo, or enrolled thru free

vouchers.

That data is not available but

we are working hard to

develop this data in the

future.