Udemology

The science of Udemy

Market Research

Report: Programming

Language

By: www.udemology.com

A

M

About Udemology

Udemology.com provides

facts, figures and reports

about Udemy. All this

information is intended to

help out course instructors

to succeed and supporting

the Udemy Community.

Market Research

This market research will

provide any course instructor

information about the

Programming Language

category. Are you planning

to make a course in this

category? Please read on!

1

Why Should You Do Market

Research?

Perhaps you are just wondering why you

should even bother to do this.

The goal of market research is giving insight

in your market. You want to validate that

the “product” or “course” you produce will

sell. If you discover during your research

that this will not succeed, well than look for

another topic.

In this research we at Udemology will give

our personal opinion. You do not have to

agree it, but we will make sure you

understand what we are doing during this

research!

2

The questions we will analyze

In the market research we will give you

answer on the following questions:

1.How many courses are available in this

market?

2.How many competitors are in this

market?

3.What is the average price for a course?

4.How many students bought a course?

5.How many students does a course have

on average?

6.Who is the largest competitor?

7.What would be my earning potential if l

will create a course in this segment?

And finally the Udemology conclusion! Is

this a market to get in too YES or NO?

3

1. How many courses are

available in this market?

Many people see competition as a curse. In

reality competition is a healthy sign of

capitalism. Competition is a sign that the

market you are in is financially healthy.

More courses equals to more money that

can be made.

How many courses in this category? In total

340 courses are available in the market.

That is a great deal of courses.

4

2. How many competitors are

in this market?

The Web Development market in Udemy

has 216 competitors. You might already

notice that many competitors are offering

more than one course. In total there are

340 courses, and 216 competitors offering

courses.

5

3. What is the average price

per course?

In the Programming Language market of

Udemy there are prices ranging from $0 all

up to $598. The price difference is average,

but on average the price for a course is $88.

That is a quite high price.

6

4. How many students bought

a course?

In total 1,453,686 students have enrolled.

That is a large amount.

Please note that we did not extract the

total free courses that students followed.

The amount of free students is quite huge

in this market.

Over 211,181 students enrolled for a free

course. That is 14,5% of the entire market

that follows a free course (211,181/

1,453,686 x 100%). Only 1,242,505 students

enrolled for a paid course.

7

5. How many students does a

course have on average?

You already start to realize the market size

is quite large. Now we will measure the

average per course.

The easy way is to divide the amount of

students by amount of course. That is 4276

students (=1,453,686 / 340). On average a

course receive 4276 students.

Please note that in that calculation we

included the free students. Want to know

how much the paying student is?

That is 4101 paying students (=1,242,505 /

340 – 37 free courses). That is a decent

amount of paying students. We reduced

the 340 courses to 303 because 37 courses

were free.

8

6. Who is the largest

competitor?

In this part we will analyze our biggest

competitor in Web Development. We

measure that based on the amount of

students per competitor. Well here you

have the top 3:

This is the preview version of the

Udemology Market Research.

The full Market Research Report is available

on the Udemy Course:

Get the course now!

14

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Nicky Wong

Nicky Wong is the creator of

Udemology. A true Data

Analyst.

© All right reserved by Nicky Wong