udma digest 9th issue

9
CROSS-BORDER DISTANCE SELLING IN UKRAINE: INFO DIGEST DEAR COLLEAGUES! I am pleased to welcome you at this beautiful time of the year when there is an opportunity to rest. But It is also my great pleasure to break splendid news about this summer which has dawned favourable to all of us: all distance-selling relating activities are being developed. It means the market is growing even in the offseason period. Interest in Ukraine aſter Euro 2012 football championship has grown even more from our foreign colleagues, so we plan to hold a special autumn event: Trade Mission to Ukraine for the catalog and e-commerce companies http:// trademissioninua.com/, which will allow within 2 days to get acquainted with the leaders of the industry, feel Ukraine and understand how in our market successful business can be handled directly with the central office in Europe, without opening official representative office in Ukraine. I invite you to join a useful and interesting event! See you in Odessa! 9 th ISSUE July 2012 ANNOUNCE UKRAINE AND THE EUROPEAN UNION INITIALED THE AGREEMENT ON FREE TRADE ZONE HOT NEWS 20 – 21 SEPTEMBER 2012: TRADE MISSION TO UKRAINE FOR DISTANCE SELLING AND E-COMMERCE COMPANIES Ukraine is a “tasty morsel” for many foreign trade companies. Geographical position, active consumers, the availability of the operating infrastructure - all these factors are working “FOR” Ukraine, despite the existing “AGAINST”... It is always better to learn details “first hand”, so on the 20 - 21 of September Ukraine will hold an event dedicated to the nuances of market entry for distance selling and e-commerce companies. To learn more read the article on the page 9. Best wishes, UADM President Valentyn Kalashnyk

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Page 1: UDMA digest 9th issue

CROSS-BORDER DISTANCE SELLING IN UKRAINE: INFO DIGEST

DEAR COLLEAGUES!

I am pleased to welcome you at this beautiful time of the year when there is an opportunity to rest. But It is also my great pleasure to break splendid news about this summer which has dawned favourable to all of us: all distance-selling relating activities are being developed. It means the market is growing even in the offseason period.

Interest in Ukraine after Euro 2012 football championship has grown even more from our foreign colleagues, so we plan to hold a special autumn event: Trade Mission to Ukraine for the catalog and e-commerce companies http://trademissioninua.com/, which will allow within 2 days to get acquainted with the leaders of the industry, feel Ukraine and understand how in our market successful business can be handled directly with the central office in Europe, without opening official representative office in Ukraine.

I invite you to join a useful and interesting event!

See you in Odessa!

9th ISSUE

July

2012

ANNOUNCE

UKRAINE AND THE EUROPEAN UNION INITIALED THE AGREEMENT ON FREE TRADE ZONE

HO

T

NEW

S

20 – 21 SEPTEMBER 2012: TRADE MISSION TO UKRAINE FOR DISTANCE SELLING AND E-COMMERCE COMPANIESUkraine is a “tasty morsel” for many foreign trade companies. Geographical position, active consumers, the availability of the operating infrastructure - all these factors are working “FOR” Ukraine, despite the existing “AGAINST”... It is always better to learn details “first hand”, so on the 20 - 21 of September Ukraine will hold an event dedicated to the nuances of market entry for distance selling and e-commerce companies.

To learn more read the article on the page 9.

Best wishes,UADM President Valentyn Kalashnyk

Page 2: UDMA digest 9th issue

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July 2012CROSS-BORDER DISTANCE SELLING IN UKRAINE: INFO DIGEST

FRESH DISTANCE SELLING NEWS FOLLOW OUR PAGE ON

MARKET NEWSBUYING ONLINE HAS BECOME EASIER IN UKRAINEFrom the 1st of June 2012 new Customs Code entered into force. Due to it cost of goods which could be imported to Ukrainian customs territory without paying taxes trough land and sea entry points is 500 Euro, air traffic – up to 1 000 Euro, and by post – up to 300 Euro (previously the limit was 300 Euro, products delivery cost excl.).

This is good news especially for those who want to buy brand clothes through the Internet. For example, in Europe a leather jacket made by a well-known producer will cost about 350-600 Euro. Previously, one to avoid complications with the Customs had to find a special way of goods import. And now no hiding is needed.

Today the State Customs Service can’t assess whether volumes of shipments from abroad will grow in the second half of 2012. Also it isn’t clear if any restrictions would take place if some goods are transferred too often.

Who are clothing Internet shop’s customers?

Meanwhile, willingness of Ukrainians to buy abroad is consid-erably high. This is visible from a survey conducted by iVOX Ukraine.

When asked: “Will you make more purchases in foreign In-ternet shops if it is possible to import into Ukraine goods for 300 Euro tax free?” 23% of respondents answered posi-tively. Another quarter believes that “likely will” and one third of respondents haven’t decided yet. Obviously, they will be waiting for positive experience of their colleagues and friends.

Another interesting fact that men are willing to purchase in the Internet shop more than women. Thus 26% of men and 19% of women answered that they certainly will.

Based on epravda.com.ua report

TRENDWATCHING™ UKRAINE SUMMED UP RESULTS OF LAST CONSUMER AND SOCIO-CULTURAL TRENDS RESEARCH WAVE IN UKRAINEUnique data received from the last wave of qualitative and quantitative research of consumer and socio-cultural trends in Ukraine conducted by Trenwatching™ Ukraine together with research company InMind cover a number of following trends:

Trend “Live the moment”. Current generation of Ukrainians are living this moment and this day, doesn’t build long-term plans and live the way to satisfy their needs, to provide com-fort and entertainment for themselves, to enjoy here and now. Within the bounds of the present trend study attitude of Ukrainians to credits, loans and expenses structuring was explored.

Trend “Financial competence”. Progressive Ukrainians gradu-ally come to presence of financial competence importance realization. If in countries of Western Europe financial com-petence is being imparted since childhood, in Ukraine peo-ple just start to put attention to this discipline. Only 32% of respondents plan their incomes and expenses monthly and try to follow the plan.

Trend “Co-creation”. For active modern Ukrainians become less barriers to implement the brightest ideas and projects due to technologies of crowd sourcing and crowd finding, which let to find operatively confederates, who are ready to help with realization of any ideas.

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Trend “Social protest/control”. Today owing to the Internet (and social networks particularly) people’s voice becomes louder and can be heard by the majority in short period of time and forms of social control are becoming more strin-gent.

Trend “Age transformation”. Stereotypes of who should be a person at a particular age, how should he or she look, behave and where to be involved are being erased. Going beyond the historically composed stereotypes receives more and more ac-ceptance in the society.

Trend “Kid adults/adult children”. During the past few years we can observe a gradual erosion of “maturity” con-cepts and formation of “kid adult” phenomenon. To live light-heartedly, to have a youth lifestyle despite of mature age – these are the main principles of “kid adults”. The reason of its development is an aspiration for missed child-hood, youth compensation or unwillingness to take exces-sive responsibility and hedonism which is imposed by the

society, desire to avoid anility.

Trend “Fear to fall out of context”. It is a fear, phobia which is connected with apprehension to be hip to the latest news and events, to drop behind one’s environment in pursuit of the best: last models, gadgets, visiting of actual events and countries/cities, cloths, bright impressions.

Trend “Fragmentary mind/visuals generation”. Quantity of information is growing with computer technologies devel-opment speed. A modern person is unable to apprehend in details large portions of information. At the same time desire to know everything about everything leads to superficial per-ception. Film loop or fragmentary mind dictates new simpli-fied models of data presentation and perception. Quantity of words in a message/article decreases and as a result genera-tion of visuals replaces text by images.

Inquiry: TRENDWATCHINGTM UKRAINE – subdivision of ADV Ukraine Group on studies and analysis of consumer trends in Ukraine, The project is implemented together with research company InMind. The main product of TRENDWATCHINGTM UKRAINE is a Trend Report and accompanying trend con-sulting. TRENDWATCHINGTM UKRAINE has been making qualitative research of consumer trends in Ukraine since 2008 and quantitative trend research since 2011. Team of TREND-WATCHINGTM UKRAINE consists of specialists in strategic planning of ADV Group Ukraine and research specialists of InMind company.

Source: MAMI.ORG.UA

LATEST DATA ON UKRAINIAN ONLINE USERS RESEARCHLately Google representative office in Ukraine has introduced the following study of Ukrainian users’ on-line behavior, in particular – on-line shopping and searching information about goods.

The main conclusions of the study:

• The number of Internet users in Ukraine is growing (48% of respondents above 14 years);

• Offline purchases dominate in these categories so far, but the growth in on-line field is also noticeable (for example, in “Clothes” category on-line and offline sales are corre-lated as 14% to 86%);

• On-line search is still a stimulus for offline purchases, the most popular items for on-line purchases are: clothing, ac-cessories, small household appliances, on-line purchase of tickets and hotel rooms booking becomes more and more popular;

• The share of mobile devices used for Internet informational search before buying is increasing: 21% of respondents search for purchase information from mobile phones, 2% – from tablets, 88% – from PCs (often multiple devices are used, so the sum is more than 100%).

The study was conducted by German TNS Infratest by the order of Google. Results of the study are constantly avail-able at Consumer Barometer, which contains not only Ukrain-ian results and graphs, but also data from other countries. Users’ behavior was studied in the following categories: re-tail (household appliances, clothing, accessories and toys), technology (computers, peripherals, and mobile phones), consumer and cosmetic products (food, cosmetics), enter-

tainment (movie and events tickets), travelling, auto goods, finance and real estate.

The study was conducted in Ukraine during the period from January the 1st to March the 31st of 2012 using on-line ques-tionnaire methodology. Target group – Ukrainian Internet us-ers older than 14 years, data from 2 748 respondents.

Source: AIN.UA

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UKRAINIANS ARE BUYING ON THE INTERNET NOT LESS THAN THE REST OF EUROPE

The population of Ukraine order goods and services online even more than their neighbors. The study, entitled Media-scope Europe covered 28 European markets. Ukraine is also among those states and now we have an opportunity to compare data on the European internet consumption with the Ukrainian. It has revealed how often and why Europeans go online. The study was carried out by IAB supported by Yandex.

The first conclusion can be drawn about the number of Ukrainians who spend time on the Internet. Thus, the Inter-net continues to catch up on the popularity of television, but still gives even the print media. 96% of Ukrainians, ac-cording to research at least once per week watch TV and only 42% of the population access the Internet at least once a week. While 59% of Ukrainians read newspapers. It is interesting to compare time sources of information in

Ukraine. Time spent differs by the device used. For example Ukrainians spend a total of 21,7 hours on television each week -- 20 hours a week is spent on computer. At the same time young people aged between 16-24 years have been using Internet far more than TV.

It is also interesting that 27% of Ukrainians go to the Internet while watching TV. 61% of young people look for information online related to the program they are watching, but only 15% of people over 55 years do the same thing.

As for the comparison of the activity on the Internet of the Ukrainians and other Europeans there are a lot of the dif-ferences. For example, in Ukraine 83% of its citizens use the Internet more often to communicate with friends and family, and those in Europe – only 63%. But regarding the choice of goods and services on the network, the numbers are almost identical – 58% of Ukrainians and 51% of Europeans do this. It is noteworthy that only 33% of the inhabitants of our coun-try sometimes use the Internet to manage their finances, and those in Europe – 44%.

But the biggest difference in preferences is classified as booking vacation trips. In Europe, 43% of citizens use the Internet for this purpose while in Ukraine – just 11%. As far as an access to the network via mobile devices is concerned, our country is hopelessly behind the rest of Europe. 44% of people in Europe access the Internet via smart phones where-as only 25% with us. On the other hand, if we compare the number of young people who have a mobile internet access, Ukraine is the leader. But the older the citizens of Ukraine, the less access to the Internet. In Europe it is absolutely dif-ferent, many people accessing the network through mobile device are over 55 +.

Based on E-COMMERCE.COM.UA report

CONSUMER TEMPER IN UKRAINE REMAINS POSITIVE – RETAIL TRADE TURNOVER FOR THE HALF YEAR INCREASED BY 16%State Statistics Service of Ukraine lately announced that retail turnover in January-June 2012 reached 355,6 bill. UAH (about 36,6 billion Euro) what is 16% more than in the same period of 2011.

Retail trade turnover in January-June 2011 increased by 15.2% to January-June 2010.

Maximum growth in retail sales in the first half of 2012 was record-ed in the Crimea (20%), Poltava (19.7), Zaporizhya (18%), Sumy (17.9%), Mykolaiv (17.8%), Volyn (17 5%), Donetsk and Odessa (at 17.4%), Dnipropetrovsk (17.2%) and Sevastopol (17.6%).

The absolute leaders in the volume of retail trade turnover in January-June 2012 were Kyiv (46.9 billion USD), Donetsk (UAH 35.3 billion), Dnipropetrovsk (28 billion USD), Kharkiv (25.6 bil-lion USD), Odessa ( 21.3 billion USD) and Lviv (16.2 billion USD) regions.

As it was reported retail sales in Ukraine in 2011 grew by 13.7% to UAH 346.5 billion.

Based on COMPANION.UA report

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THE PURCHASING ABILITY OF UKRAINIANS IS GROWING YEAR AFTER YEAR

Expenses of households in Q1 made up UAH 210.999 billion, which is 9.8% up against a year earlier and 2.2% up against Q4, 2011

Ukraine’s GDP grew by 2% in Q1, 2012, against January-March 2011 (in constant prices of 2007), the State Statistics Service of Ukraine reported.

“Nominal GDP made up UAH 296.970 billion in Q 1, 2012. Real GDP in Q 1, 2012, against Q 1, 2011 (in constant prices of 2007) was 102%, and against Q4 2011, with a seasonal factor taken into consideration – 99.8%,” the statement reads.

To remind, according to live data, the State Statistics Service appraised GDP growth in annual terms by 1.8% against the previous quarter – reduction by 0.3%.

Total final consumer expenses amounted to UAH 274.401 bil-lion (+7.9% against Q1, 2011).

At the same time, GDP in per capita calculation grew by 2.4% over a year to UAH 6.511.

Gross national income in January-March was UAH 296.953 billion, out of these, gross income – UAH 91.37 billion, labor remuneration to wage earners – UAH 169.028 bil-lion, taxes except for subsidies for production and import – UAH 47.52 billion, property income received from other countries, except for the paid amount – minus UAH 10.952 billion.

Based on UKRINFORM.UA report

DEVELOPERS BELIEVE IN THE PURCHASING ABILITY OF UKRAINIANS – SEVEN BRAND NEW SHOPPING CENTERS ARE TO OPEN IN KYIV In the second part of 2012 opening of 7 shopping centers with a total rented area of 230 834 sq. m. is announced. Meanwhile the total market offer will increase by 29% to 1 034 thousand sq. m.

In 2013 opening of 8 shopping centers with a total rented area of 219 430 sq. m. is declared, in 2014 6 more shopping centers could be put into operation with a total rented area of about 401 thousand sq. m. Among them there are the following large projects such as shopping and leisure centers: Respublika (GLA – 140 000 sq. m.), Kyiv mall (GLA – 80 400 sq. m.), Manhattan Mall (GLA – 69 200 sq. m.)

According to UTG company’s data the main tenants of shop-ping centers are still Ukrainian companies which continue their development in the capital and major cities of the coun-try by the influence of consumer demand growth. At the same time activation of foreign retail operators’ expansion into shopping and leisure centers and street-retail objects is being seen.

Average attendance to Kyiv shopping centers for the first six months of the current year is 1 140 people for 1 000 sq. m. of shelf space per day. The highest attendance was recorded in large size shopping and leisure centers – Dream Town, Sky mall, Karavan – which are attended by about 30-60 thousands of people per day.

In the next two years, new commercial areas will appear not only in the capital but also in different parts of the country.

Based on DEVELOP.COM.UA report

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UKRAINIANS STARTED TO USE PAYMENT CARDS IN ONLINE SHOPS MORE OFTENThe number of payment cards transactions made in online shops, connected with the eCommerce Connect system of payment by Ukrainian Processing Center (UPC), in May 2012 increased by 53% compared to last year’s figures for the same period. The number of sites that accept payment via credit cards with the eCommerce Connect help, for the year increased by 31%. At the same time, their turnover grew more than twice. Nowadays, the number of such sites is 1786.

In May 2012 the average amount of purchases from online stores totaled UAH 305.65 ($ 37.5), which is 51% higher than in May 2011. According to the results of various studies of Ukrainian e-commerce market, Ukrainians are ready to pay online using payment cards, if they are guaranteed a high lev-el of security. The eCommerce Connect system uses a 3D Se-cure standard of the international payment systems. Experts believe, that the increase the payment cards use on the In-ternet can be provided by a variety of co-branding program and additional discounts. Besides, payments on the Internet are useful for credit cards owners as such operations are free of bank charge.

Ukrainian Processing Center has been working since 1997 and has become one of the largest companies of the market niche. It cooperates with more than 60 partners among Ukrainian banks and four foreign bank-partners abroad.

Based on the PAYSPACE.COM.UA report

LEGISLATION NEWSTHE NEW LAW STANDS ON GUARD OF PERSONAL DATA IN UKRAINE

Ukraine is closer to European and international trade stand-ards. Since July 1, 2012 fines and other penalties provided by law to strengthen accountability for violations in the field of protection of personal data have become effective. This law was supposed to come into force in January this year, but it was postponed till July.

Changes to the Code of Administrative Offences will allow the state to penalize violators of the law “On protection of person-al data.” Under this law, companies with a database (of clients / customers and employees) are obliged to register them in the Protection of Personal Data State Service.

Also, the law obliges the company to obtain consent of the subject before submitting it to the data base. Failure to comply with the law involves penalties from 3.4 to 17 thousand UAH, and in some cases criminal liability.

Source: MEDIABUSINESS.COM.UA

STATE TAX SERVICE OF UKRAINE – NOT TO PUNISH BUT TO HELP DOING BUSINESSUkrainian officials are confident to meet the interests of en-trepreneurs. State Tax Service of Ukraine (STSU) chairman Al-exander Klimenko assures that all services at the department, created for entrepreneurs, will be free charge.

“There will be no paid service in the tax service ... Everything will be free, I guarantee it”, — he said.

According to Klimenko, such service as an “electronic office” is meant, in particular, the implementation of certain transactions

by the taxpayer through it.

At the same time STSU work on the creation of “electronic of-fice of the taxpayer” is already in progress.

This service provides an opportunity for entrepreneurs to have online access to all business transactions, and will allow to pay taxes and report on it quickly.

Based on DELO.UA report

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DECLARATION FOR AN HOUR. CUSTOMS WILL NOT DO AWAY WITH INFORMATION TABLESThe Customs office was forced to temporary revoke of an or-der on information terminals to improve their work. Soon, the terminals will start to work with a guarantee to prepare a dec-laration in an hour.

Due to adoption of the new Customs Code importers are con-cerned about the issue, when this promised information ter-minals will start to work. As it was explained by the director of the Organization of Customs control and clearance SCSU Sergei Semka the new position about the terminals which was currently at the stage of registration in the Ministry of Justice would come into force soon. The terminals will register the customs declaration for one hour and will reduce the influence of human factor and corruption at the Customs Office.

“We were forced to revoke and temporary revoked the order on information terminals. All methodological recommenda-tions were built into the order which we are registering now in the Ministry of Justice together with the Ministry of Finance under the number 314 “- said Sergei Semka during the Public Council of SCSU .Sergei Semka also noted that 100% of decla-rations would be submitted to an electronic terminal and time between date and time of filing in and date of giving declara-tion number would not be longer than one hour. “So we con-sciously limit opportunities of our employees to manipulate in any way,” – said the customs officer.

He claimed that Customs office will not get rid of the infor-mation terminals, and importers shall only wait for the order. “There will be a direct order of direct rules, we will keep the

information terminals. We already have a rule according to which if the declaration is applied to the information terminal, it cannot be returned. One will receive either fail card or com-pletion of customs clearance procedure,” – said Sergei Semka.

Information terminal – is a software and hardware module for declarants to input electronic copies of customs declarations to the Customs DBs by themselves. During 6 months of 2012 Customs office promised to equip 282 points of customs clear-ance operating in Ukraine with such terminals.

Based on DELO.UA report

INTERNET NEWSINTERNET IS BECOMING A HABIT FOR UKRAINIANS

At the beginning of the second half-year of 2012 17,6 million Ukrainians over 15 year old used Internet on regular bases (go online at least once a month), which was 45% of the adult population.

According to the InMind study12,2 million Ukrainians (chil-dren excl.) use Internet every day.

During the year (from the beginning of the second half-year of 2011) the Internet penetration figures in Ukraine increased by 10%. The Western part of Ukraine and rural areas have been growing most actively. The age of older age group rep-resentatives has also increased.

The research shows that now Internet audience is growing mainly due to rural inhabitants who lead among mobile inter-net users – 42% of domestic mobile Internet access subscrib-ers live in rural areas.

Source: DELO.UA

IN 5 YEARS UKRAINIAN INTERNET MARKET WILL REACH 52 BILLION UAHAccording to “Research and Markets” forecasts Ukrainian In-ternet communications market will reach 52,4 billion UAH in 5 years. Due to the company’s researches the market will grow

year to year approximately on 4,3% which is to bring overall income of more than 100 billion UAH to data services during 5 years.

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Forecasts of the company “Research and Markets”, which ana-lyzed situation on the Ukrainian market of Internet communi-cations, proved to be quite reassuring. Thus till the end of this year the market should reach 42,5 billion UAH. This means 8% growth in comparison with the previous year. However, do not rejoice too early as the projected growth rate will fall slightly. During the 2012-2017 period the market will grow at an en-couraging rate, which on average will be over 4% growth per year and the market will reach yearly turnover of 52,4 billion UAH.

The researchers note that generally market development is be-ing provided by a broadband Internet, while mobile Internet market is also gradually increasing though not so rapidly.104 billion UAH Ukrainian data services will bring in a five-year plan for 2012-2017 period. We can only hope that if the experts were wrong, it is only in the direction of even higher growth rates.

Based on E-COMMERCE.COM.UA report

UKRAINIAN INTERNET BECOMES OLDER AND MORE FEMININEAccording to the WAWE 6 research, in 2012 the proportion of women among active users of Uanet was 49% (in 2011 them was 45%) and time wasting on social networks and TV equalized.

In the past year the proportion of people aged 16 to 24 years was 42% this year the proportion dropped to 38%. The num-ber of visitors to Internet resources in the 35-44 and 45-54 has grown from 18% to 20% and from 10% to 12%, respectively.

The audience proportion of 25-34 did not change and is the same 30% of that in the past year. These data are released by UM.

According to the WAWE 6 research, TV and social network-ing equalized to the time that they spend on active users * – namely, to 8 hours per week. E-mail takes 5 hours, to visit the forums and video sharing goes weekly 4 hours and for blogs – 3

More popular are just mobile phones. It takes away from peo-ple up to 10 hours per week.

The priorities for Ukrainian users of social networks is enter-tainment and communications, which corresponds to the Euro-pean trends. At the same time in Asia active users are attracted by self-development and empowerment. However, research-ers do not exclude that in the near future, the graph “self-development” will mean for the Ukrainian audience more.

Active users show more willingness to buy licensed software and high-tech goods. They also wanted more time to use the mobile Internet. Active users define themselves as opinion leaders.

Planning Director of UM Natalie Papanova predicts that the availability of the Internet in the long term will affect on the reduction of attention to other media, although this trend is so far quite weak. Also noticeable reduction in visits to the official websites of brands. During the year recorded a 14% fall. A possible explanation could be that these resources are narrowly focused and do not satisfy the majority of user needs.

For the brands it is important not only interact with the us-ers, but also which marketing value it may have. Audiences are interested in different forms of involvement. They depend on the category of goods. For software developers this may be the involvement of consumers in product development. In the fashionable clothes users interested in discounts. In computer technology are important personal responses to complaints and suggestions.

For access to social networks active users mostly use desktop computers (73%), laptops (49%), mobile phones (43%) and smartphones (18%).

* According to the classification of UM active users are those who comes to the Internet every day or every other day. The share of Internet users in Ukraine is 45%. 90% of them are ac-tive users.

Source: MEDIABUSINESS.COM.UA

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ANNOUNCE DISTANCE SELLING AND E-COMMERCE COMPANIES WILL DISCOVER UKRAINE

“Discover Ukraine” – is a brand new hot trend! And even though this process includes many controversial things – it is hard to argue with the necessity of this process. Especially in matters of new business lines, where both parties will benefit. Those who learn about Ukraine will receive new markets and new opportunities for development, and Ukrainian consumers – modern products and quality service.

September 20-21, 2012 Odessa will host a Trade Mission for European and Russian distance selling and e-commerce com-panies in order to familiarize them with the capabilities of the Ukrainian market, characteristics and expectations of the Ukrainian consumer, legislative nuances and other, which will help to properly prepare to the market entry.

The Missions program is specially developed to give partici-pants a 360-degree view of the entire market, and includes the following blocks:

1. Entering the market with a deep dive in the legal, operation-al and logistical issues associated with company registration in Ukraine and the import of goods on the market

2. Ukrainian consumer expectations – from a detailed portrait of the consumer to the aspects of service in contact centers and organizations offering door-to-door delivery of goods

3. Marketing. On-line and off-line strategies, the difference between Western and Ukrainian methods of promotion, the specifics of the media market of Ukraine and many other that will help to predict the necessary promotional campaign in the local market.

Program of the Trade Mission to Ukraine for Mail Order and E-commerce companies (20 – 21th of September, Odessa) passed the test of the leading European expert in distance selling field – Mr. Aad Weening. Counseling for many years

leading European distance selling brands on Eastern Europe markets entering Mr Weening like no one else understands their needs and interests.

On September 20-21th 2012 Trade mission for European and Russian distance selling companies will take place in Odessa in order to familiarize them with capabilities of Ukrainian market, its features and expectations of Ukrainian consumers, legal nuances and everything which will let to prepare for market entrance properly.

The organizers have formed program of the Mission the way to give participants 360-degree overview of the whole mar-ket. “Despite many years of organizers working experience with distance selling companies it is still hard for us to take a detached view at the market”, – claims Yulia Pavlenko, the executive director of Ukrainian Association of Direct Market-ing. “That is why we forwarded for examination the program of our event to a person who stood at the origins of European distance selling market development and who knows nearly everything about it!”, – adds Yulia.

And indeed Mr. Weening has devoted many years to distance selling companies’ assistance in new markets entering: explor-ing the possibilities, customers’ analysis, searching and selec-tion of reliable contractors and so on. That’s why he knows very well which data require company to enter a new country, for what company is looking in potential partners and even in which form the presented information will be better accepted!

The format of the Mission – free communication of colleagues around throughout interesting and important subjects will an-swers any questions, as the speakers of the event are repre-sentatives of only those companies that already have a similar experience.

Sign Up! More information on the web-site http://trademis-sioninua.com

“360-degree on the potential market for distance selling” – Trade Mission to Ukraine for distance selling and e-commerce compa-nies (20 – September 21, 2012, Odessa) – is carried out to attract the attention of European and Russian companies of the industry to the vast possibilities of Ukrainian market. The organizers of the Mission are the companies with longstanding experience in organizing entry and operation of the DS companies in Ukraine (marketing group OS-Direct), transportation and logistics services provider to the consumer (PGK Groupe), and professional asso-ciations of Ukraine (Ukrainian Association of Direct Marketing) and Russia (National Association of Distance Selling). With the support of modern printing house Univest Print http://www.uni-vest-print.com/eng/ and consulting company NBSC http://nsbc.kiev.ua//ru.html Detailed information and registration http://trad-emissioninua.com/ or by e-mail [email protected]

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