uea creative edge conference: working with words
DESCRIPTION
Presentation for the Future Writing Online panel at the Creative Edge Conference at the University of East Anglia. Event description: Writers and communicators are essential within creative industries, businesses, not-for-profit organisations and charities. Join UEA graduates and employers at the Working with Words: Creative Edge Conference and discover a range of potential careers, including advertising, marketing, public relations, journalism, film, television and more. Panel description: Digital technologies have transformed the way we communicate and work. Careers that involve writing and communicating now have digital at the forefront. While traditional roles are being reinvented, new ones are constantly emerging. What opportunities are available to the graduates of 2015? How tech savvy do you need to be? If everyone's writing online, how do you rise above the noise and establish an income for your writing and communication skills? My description: A response to the challenge of why you might write online as a graduate/soon-to-be candidate for employment.TRANSCRIPT
WORDSTim Caynes
Writer of words @timcaynes
WORDS
WRITING
words Become
OPINION
writing your
MESSAGE
writing your
AUDIENCES
writing for
NETWORKS
writing for
A REASON
writing for
A REASON SUCH AS
VISIBILITY
VISIBILITY DIFFERENTIATION
VISIBILITY DIFFERENTIATION
OPPORTUNITY
WORDS
CONTENT
words are
CONSUMERS
content for
CONSUMERS that you know
that you don’t know that you need
CONSUMERS ARE
VISIBILITY
CONSUMERS NEED
CONTENT
CONTENT NEEDS
STRATEGY
CONTENT NEEDS TONE
CONTENT NEEDS VALUE
CONTENT DEFINES BRAND
BRAND EQUALS
DIFFERENTIATION
(YOU’RE THE BRAND)
CONTENT
OUTLETS
content needs
OUTLETS microform shortform longform formless
bodyform
PLATFORMS
outlets need
PLATFORMS author/publish
tag/share distribute/syndicate
optimise/die
CONTENT NEEDS
OUTLETS
OUTLETS NEED
PLATFORMS
OUTLETS +
PLATFORMS
OPPORTUNITY
VISIBILITY +
DIFFERENTIATION +
OPPORTUNITY
FUTURE WRITING ONLINE
FUTURE WRITING ONLINE
