TechnologyCommercialization

Academy

Academia

IndustryGovernment

TCA

TCA Tenets• Leverage student

talent to create commercial value from Crane IP

• Provide experiential learning for students

• Retain talent for our region

Year 1: Proof of Concept

Year 2: Traction

Year 3: Investment

Year 4: Validation

TCA Guiding Principles

Iterative Experimentati

on

Multidisciplinary

Collaboration

Lean / Agile Development

Professional Accountability

2012 Technology Commercialization AcademyMILESTONES, DURATION, IMPORTANCE & TIMELINE

MILESTONES

Milestone Occurrence

DURATION

Less

More

IMPORTANCE

AverageGreater

PHASE

Intro Vision Design Model Launch Pitch

Inspired by the work of John Furness and Created by Andrew J. Moad © 2015

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5

TechIntro

Ideation

Parti

cipa

ntFa

cilit

ator

Research Final PitchesDemo Days

FeasibilityInstruction

TechnologyFamiliarization& Crane Trip

MVP

Stage Setting

PoloDesignPitch

Market

Competitor FeasibilityPitch

PitchFeedback

BusinessModelCanvas

“Right-Side”Model

“Left-Side”Model

FinancialEstimates

DetailedFinancial

Model

ModelPitch

Pitch Feedback

Pitch Practice

2015 Technology Commercialization AcademyMILESTONES, DURATION, IMPORTANCE & TIMELINE

MILESTONES

Milestone Occurrence

DURATION

Less

More

IMPORTANCE

AverageGreater

PHASE

Intro Vision Design Model Launch Pitch

Inspired by the work of John Furness and Created by Andrew J. Moad © 2015

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10 WEEK 11

TechIntro

Ideation

Parti

cipa

ntFa

cilit

ator

ResearchFinal PitchesDemo Days

ProblemValidation

SolutionValidation

EvidenceAssessment

EvidenceAssessment

CustomerInterview

Workshop

ConceptualDesign

EvidenceAssessment

FeasibilityInstruction

TechnologyFamiliarization Detailed

Design

MVP

PrototypeValidation

BusinessModelCanvas

LeanModelCanvas

EvidenceAssessment

InformedFinancialEstimates

CanvasValidation

EvidenceAssessment

MVPWorkshop

ValidationWorkshop

Scaling – Replicability – Sustainability

Questions?

TechnologyCommercialization

Academy