University of Florida’s Alberta October 2015

Alberta

Background• Undergraduate at the University of Florida• Completed an AA degree in

Communications • Loves Gainesville and Gator Football

Demographics • Female millennials • Ages 18 – 25• HH Income: Student • Suburban

Identifiers • Friendly and upbeat • Works with young kids • Studies often

Alberta

Goals • Earn a BS in Public Relations from UF • To excel in a job she loves

Challenges • Building a quality resume • Maintain GPA, she might want to go to law

school.

How can we help?• Offer resume services through the specific

college• Expand tutoring

Alberta

Real Quotes

“I haven’t found the tutoring schedule to fit my time frame and doesn't cover upper level classes.”

“I love working with kids, and I see myself in a career doing just that. I want help building a resume that will position me to do that.”

Common Objectives• There should be more tutoring

times• They should offer a resume building

class/workshop or offer services by college.

Alberta

Marketing MessageAn increase in marketing and expansion

Elevator Pitch • We are now working with students on

a by major basis to tailor and perfect resumes to fit the students career goals and increase the number of times are tutoring services will be held.

Alberta

Social Media Messaging• The best way to reach Alberta is through

Facebook, Twitter and Snapchat to keep her updated with tutoring times and availably and all things UF

Social Media Examples • Facebook: Use a photo of the tutor of the

day, posting times any special focus they may offer

• Twitter: Tweet out resume suggestions and tips

• Snapchat: success stories of graduated gators. Create a college snapchat UFJSCHOOL