1. UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images throughout

2.

• What do you actually want your users to do?

• Do they all do the same thing?

YES INDEEDY!

3.

• How can you make it as easy as possible for them to be creative?

• .Or make the payoff nice and juicy?

4.

• How can you give people ideas/inspiration for their content?

• Do you need to?

5.

• Does your audience actually use the platforms you are planning to use?

6.

• Whats your role as the host?

• Whats your relationship with the community?

7.

• Remember the legals!

• - protection of minors

• - libel, defamation, copyright

• - to moderate or not to moderate that is the question

8.

• Whats the worst that could happen?

Seriously

9.

• If you build it.they wont come.

• How will you let people know about your UGC/crowdsourcing campaign?

10.

• What does a sucessful project look like?

• Numbers? Assets?

• Buzz?