uh mpa: social media, storytelling and crowdsourcing for nonprofits
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Social Media, Storytelling and Crowdsourcing for Nonprofits
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Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.
INTRODUCTIONS
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In reality, how do people perceive your organization? What do they think you do?What words would they use to describe you?
What do you want people to think about your org? What do you want them to do?
#1
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Show your true superhero colors.
Stop walking around like Clark Kent.
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Uncovering hidden networks.
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VS.
Web 1.0 vs. Web 2.0
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THE NEW LANDSCAPE
Democratization.
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Generosity. Knowledge-sharing. Real-time responsiveness. Informality. Humanity. Authenticity. Trust. Relationships over transactions. Transparency. The iceberg. Content-creation. Audience-focus. Collaborate with donors.
LISTEN. LEARN. PARTICIPATE.
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VS.
Flier
Community of active users and storytellers.
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We are using digital tools to converse, share content, help each other and influence change.
VIDEOS
PHOTOS
BLOGS
MICROBLOGS
SOCIAL NETWORKING
SOCIAL BOOKMARKING
WIDGETS
FORUMS
PODCASTS
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WHY?Know your audience. What are their hopes, fear, motivations? Align your needs and theirs.
Make the right connections.
Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.)
Manage your digital footprint.
Find hidden networks.
Put a face to your organization.
Tap into the emotional magnetism of storytelling.
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Increase donor loyaltyWatch emotional investment increaseLeverage word of mouth
THE BOTTOM LINE
Relatively low costSkills at tactician level quick to learnEngage the skills of volunteers
RELATIO
NSHIPS
=
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Listen & followRespond to existing conversationsAdvocate for the communityTalk about donors
When you’re ready to take the dive…here’s one approach
And MOST importantly…
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Iit’s not about you.
But your donors,, supporters and city rock.
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What are you or your organization’s social media fears?
#2
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Source: Beth Kanter
HESITATIONS
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IMPLICATIONS FOR COMPANY CULTURE
Has to fit to your goals and culture, and sometimes vice versa.
-Fortress vs. Free agent- Say no to “cease and desist” letters-Map out relationships. How can you engage
and deliver better?
Nonprofit needs a social media policy. -Staff must be trained.
Best to embrace a learning culture, culture of evaluation, culture of empowering everyone.
-AdmittingFailure.org
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#3
What social media strategy or tools would you use to address these nonprofit scenarios?
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A nonprofit social media strategist’s best friends
Alltop. Steve Rubel. Beth Kanter. Deirdre Breakenridge. Rosetta Thurman. Problogger. Copyblogger. Avinash Kaushik. Dan Pallotta. Mashable.UIE Brain Sparks.Dan Ariely.Rosabeth Moss Kanter.
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#4
What is your No. 1 takeaway today?
What do you wish you had learned?
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Image CreditsProtesters: http://www.flickr.com/photos/jsgraphicdesign/1469692712
Light bulb: http://www.flickr.com/photos/kimncris/2397524922/Superman cover: http://en.wikipedia.org/wiki/File:Superman_296.jpg
Coffee cup: http://www.flickr.com/photos/monkeymuff/125297497Dance: http://www.flickr.com/photos/joshbousel/147937721/
Field game: http://www.flickr.com/photos/campusrecreation_ucdavis/Mother Teresa:
http://www.flickr.com/photos/petitzozio/5121506352/sizes/m/in/photostream/Money: http://www.flickr.com/photos/refractedmoments/223052548
Bill White: http://www.flickr.com/photos/davidortez/4164145425/Lisa Foronda: http://www.flickr.com/photos/adgiant/2522313117/
Puppy: http://www.flickr.com/photos/31760999@N05/4023809500/Dive: http://www.flickr.com/photos/nielssienaert/2713509715/
Godzilla: http://www.flickr.com/photos/imphotography/4078350401/Kermit: http://www.flickr.com/photos/afagen/3153786796Tupac: http://www.flickr.com/photos/manny/3215700946/
Maya Angelou: http://www.flickr.com/photos/pennstatelive/5187945223/Sarah McLachlan: http://www.flickr.com/photos/sfupamr/5515529096/
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Thanks for participating!
Sheena T [email protected]@SheenaTAbrahamhttp://sheenatabraham.wordpress.com
Affiliationshttp://www.genjuice.comhttp://www.secondmile.orghttp://www.tenaciousabe.com
Find this presentation at http://slideshare.net/sheenatabraham