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    Golden Rule Insurance Company, a UnitedHealthcare company, is the

    underwriter and administrator o these plans.

    Not For Consumer Use All the inormation in this guide is condential.

    Updated March 2011

    Broker Guide

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    1 Discounts vary by provider, geographic area, and type o service.2 For automated convenience, the IVR System o the above Customer Service Center number is available: 5:00 a.m. to 9:00 p.m. Eastern (M-F);

    Saturday 5:00 a.m. 4:55 p.m. Eastern time.

    Important Contact Inormation

    By Golden Rule Insurance Company, a UnitedHealthcare Company

    UnitedHealthOne is the brand name o the UnitedHealthcare amily o companies that oer individual and amily

    health insurance products. Golden Rule Insurance Company is the underwriter and administrator o these plans.

    UnitedHealthcare is an operating division within UnitedHealth Group, the largest single health carrier in the United

    States. UnitedHealthcare provides a ull spectrum o consumer-oriented health benets plans and services to

    individuals, public sector employers, and businesses o all sizes, including more than hal o the Fortune 100 companies.

    UnitedHealthcare Choice Plus network Big Network & Big Savings

    Available across the country.

    Over 5,200 hospitals.

    Over 700,000 physicians.

    Network discounts of up to 50%!1

    Broker Contact Inormation

    Broker Service center:

    (800) 474-4467

    HourS of operation:

    8:00 a.m. to 6:00 p.m. Eastern (M-TH)

    8:00 a.m. to 5:00 p.m. Eastern (F)

    new BuSineSS fax:

    (317) 713-7875

    For submission of:

    Applications & Applicant medical documentationLicenSing fax:

    (618) 943-5239

    For submission of:

    Licenses & Appointment Renewal Fees

    e-Store:

    www.UHOne.com/Broker

    Quote and submit applications

    Preliminary Evaluation

    Broker Education events

    Business reports including pending andexisting business

    emaiL:

    In E-Store click on Contact Us

    Client Contact Inormation

    cuStomer Service2:

    (800) 657-8205

    HourS of operation:

    8:00 a.m. to 6:00 p.m. Eastern (M-F)

    new BuSineSS appLicationS:

    Mail To: Golden Rule Insurance Company

    HEALTH APPLICATION

    PO Box 68994

    Indianapolis, IN 46268-0994underwriting maiLing addreSS:

    7440 Woodland Drive

    Indianapolis, Indiana 46278-1719

    rSa medicaL:

    (866) 665-6025

    High Blood Pressure (HBP) Questionnaires

    cLient underwriting interviewS

    for verification:

    (800) 307-4217

    premium payment maiLing addreSS:

    P. O. Box 740209

    Cincinnati, OH 45274-0209

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    Important Contact Inormation

    Contents

    Product Offerings

    Rules or Eligibility

    How to Prepare for Accurate Quoting and

    Application Submission

    Review Unacceptable Conditions

    Rate Class Charts

    What to Expect From Our Underwriting Process

    Underwriting Actions

    Preliminary Evaluation (Underwriting Guidance)

    E-Store Online Quoting & Application

    E-Store Features

    Premium Modes and Payment Information

    Single-Payor Options for Multiple

    Individual Plans

    Underwriting Appeals

    Frequently Asked Questions

    State Product Availability Chart

    Notes

    2

    3

    4

    5

    6

    7-10

    11-14

    15

    16-17

    18

    19

    20

    21

    22

    23

    24

    25

    26-27

    T A B L E O F C O N T E N T S

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    Product Offerings*

    Plan Type

    copay pLanS

    More Traditional Plans

    Higher Premiums,

    Lower Deductibles

    HeaLtH SavingS

    account pLanS

    Market-Leading Plans

    High Deductible Plan plus

    Savings Account

    HigH deductiBLe pLanS

    Simple-to-Understand

    Plans Lower Premiums,

    Higher Deductible

    SHort term HeaLtH pLanS

    1-11 Month Plans

    dentaL pLanS

    May Be Ideal For

    Anyone who prefers the

    convenience o copay

    benets or routine health-

    care expenses. Families with children who

    have regularly scheduled

    doctor ofce visits.

    Adults who want copay

    benets or preventive care

    and prescription drugs.

    Those interested in

    trading low deductible

    health insurance or a

    higher deductible plan

    to save money on

    monthly premiums.

    Persons interested in more

    control over how their

    health-care dollars are spent.

    Families interested in one

    calendar-year deductible

    per amily.

    Anyone willing to

    take responsibility or

    routine health-care

    expenses in exchange

    or lower premiums.

    Anyone seeking lower-cost

    protection rom unexpected

    accidents and illnesses.

    Early retirees needing

    a bridge to Medicare.

    College students

    Benet waiting period

    Medicare gap

    Best for network dentist

    Best for non-network dentist

    Plan Name

    Copay SelectSM

    More comprehensive

    HSA 100More comprehensive

    HSA 70SM

    More aordable

    Plan 100More comprehensive

    Plan 80SM

    More aordable

    Saver 80SM

    Even more aordable

    Short TermSM Value

    Short TermSM Plus

    Short TermSM Copay

    UnitedHealthcare

    Dental PremierSM

    UnitedHealthcare

    Dental ValueSM

    Out-o-Pocket**

    Lower

    Lower

    Higher

    Lower

    Higher

    Higher

    Higher

    Lower

    Lower

    Premium Cost

    Higher

    Higher

    Lower

    Higher

    Lower

    Lower

    Lower

    Higher

    Highest

    Higher

    Lower

    * Varies by state.

    ** Out-of-pocket exposure is deductible, coinsurance, and copays.

    Under all plans, additional expenses may be incurred that are not eligible or reimbursement by the insurance.

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    Rules or Eligibility

    Foreign Residence and Travel

    U.S. citizens that have been overseas for less than 12 months are eligible for coverage.

    Within the rst six months of coverage if an applicant or policyholder intends to travel to a destination where war

    exists or war is imminent we will not issue coverage. Coverage will not be issued to oreign-born applicants thatintend to return to their native country.

    Individuals that have not been in the United States for 12 consecutive months will not be considered for coverage.

    (This does not include adopted children.)

    If your clients travel internationally, International Medical Group (IMG) provides specic coverage and may be

    reached at (800) 628-4664.

    Age

    Eligible from birth up to age 64 for individual health. Please note: There are no pre-existing condition exclusions

    or children under the age o 19.

    No age restrictions on dental.

    Short term eligibility up to 64 .

    Other Coverage

    Golden Rule maintains specic guidelines regarding other medical coverage. Generally, well issue our plans in

    addition to only the ollowing types o coverage:

    Student accident insurance.

    Accident-only plans.

    Dread disease policies (e.g., cancer).

    Coverage through Medicaid.

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    Track Application

    Complete and

    Submit Application

    Create Quote

    Submit Preliminary

    Evaluation

    (i necessary)

    Establish Rating Class

    Determine Heightand Weight

    6 Note: All the inormation in this guide is condential.

    1. Determine clients eligibility by reviewing Rules or Eligibility (pge 5).

    2. Review the listing oUcceptble Coditios (pges 7-10).

    Some conditions present an increased risk we are unwilling to accept. An

    automatic decline will likely result or any individual with one or more o

    theses conditions. I surgery is pending or serious ailments exist without

    a diagnosis, a decline will also likely occur. Everyone has the right to

    apply or coverage, and clients who appear unacceptable may apply i

    they choose.

    3. Determie ccurte height d weight o each applicant.

    4. Establish the proper rating class or your client by reviewing our Rte

    Clss Chrts d Defitios (pges 11-14). Accurate height andweight or each applicant is important and will drive the rating class o

    the applicant. Medical conditions, previous insurance, and tobacco use

    may also be actors in determining your clients rating class and will vary

    by state. Please utilize the proper state chart.

    5. Complete a Prelimiry Evlutio i there are conditions present that

    could aect underwriting (pge 18).

    6. Quotes. When quoting through E-Store, several options are available for

    you. Quoting is easy and fast; simply click on Quoting and Applications.

    Generate a quote and email it to your client, or you may create and add

    your client as a new prospect, and then create a quote. You may also email

    the quote, brochure, and application (pge 19).

    Quotes can be obtained by utilizing E-Store, our software, calling our

    Broker Service Center, or your broker account executive.

    7. Submittig pplictio. Your client may submit their application

    online. The most efcient application submission is the utilization o

    our online process. You may submit your clients application by mailing

    a paper application to us, or axing a paper application to our New

    Business department (cotct io listed o pge 2).

    8. Trckig pplictios. Ater submission o an application and or 30 days

    ollowing the nal outcome, you may check under New Business. Thirty-

    one (31) days ater issue you may track your business under My Business.

    Review Unacceptable

    Conditions

    Determine Eligibility

    How to Prepare for Accurate Quoting and Application Submission

    Quoting and

    Application Submission

    Flow Chart

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    BACK DISORDERS

    Disabled

    Pending Surgery

    CANCER/TUMORS

    Bladder Cancer (5-year clearance)

    Brain Cysts (Present or within 2 years or with

    ater-eects)

    Brain Tumor (Benign within 2 years or with ater-

    eects. Will not consider malignant brain tumor)

    Breast Cancer (2-year clearance i cancer-ree and not

    in lymph nodes. 5-year clearance i local or regional

    metastasis. Declined i distant metastasis)

    Cancer Present

    Cervical Cancer (Present. If cured will consider)4

    Colon Cancer (5-year clearance)

    Giant Cell Carcinoma

    Hodgkins Disease

    Kidney Cancer (5-year clearance)

    Leukemia

    Leukoplakia

    Lymphoblastoma

    Lymphocytic Interstitial Pneumocystitis

    Lymphoma

    Lymphosarcoma

    Lung Cancer (10-year clearance)

    Malignant Melanoma

    Multiple Myeloma

    Ovarian Cancer (7-year clearance)

    Polyposis

    Prostate Cancer (2-year clearance)

    Reticulum Cell SarcomaSkin Cancer Squamous Cell (Present)

    Stomach Cancer (5-year clearance)

    Testicular Cancer (5-year clearance)

    Tongue Cancer (5-year clearance)

    Uterine Cancer (10 years without hysterectomy*)

    *Total hysterectomy and no metastasis, can consider

    DIGESTIVE SYSTEM

    Alcoholic Pancreatitis (Chronic or recurrent)

    Crohns Disease (Present will not consider)

    1 attack and unoperated but recovered

    2-year clearance

    2 or more attacks/unoperated but recovered

    4-year clearance

    2 or more attacks/operated/recovered

    2-year clearance

    Cirrhosis or Fatty Liver

    Colon Polyps (Present)

    Colostomy or Ileostomy

    Cystic Fibrosis

    Diverticulitis (Present)

    Enlarged Liver

    Esophageal Varices

    Hepatitis (Chronic or recurrent)

    Hepatitis C Always declined

    Hepatitis A Can consider with a 6-month

    clearance, no meds, and normal Liver Functions Test

    Hepatitis B Can consider with a 12-month

    clearance, no meds, and normal Liver Functions Test

    Gastric Bypass (Declined unless 5-year clearance and

    stable weight or at least 12 months)

    Gluten Intolerance

    Ulcerative Colitis (I surgically corrected, we

    can consider)

    EAR/EYE

    Menieres Disease (Declined i condition is progressing

    or having problems with equilibrium)

    Optic Neuritis (Declined i present or diagnosed

    within 1 year with no etiology)

    Retinal Hemorrhage

    Sjogrens Syndrome

    Review Unacceptable Conditions

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    ENDOCRINE

    Addisons Disease

    Adrenal Hyperplasma

    Diabetes Mellitus (May be able to consider

    Gestational Diabetes)Discoid Lupus (chronic) (Within 2 years)

    Hyperinsulinemia

    Systemic Lupus

    FEMALE DISORDERS

    Unless pending surgery, can consider most emale

    disorders with riders. Check Cancer Listing.

    GENERAL IMPAIRMENTS

    Abnormal Lab Values with no etiology

    Assistive Devices (Canes/walkers/etc.)

    Chronic Fatigue (I present)

    Disabled

    DWI/DUI First Oense 2-year clearance

    2 or more decline

    Epstein Barr Syndrome (Present decline 1-year

    clearance rom recovery can consider)

    Lyme Disease (1-year clearance I given antiobiotics

    beore testing, will still require clearance)

    Nursing Home Conned

    Organ Transplant Recipient

    Parotid Gland Removal within 3 years

    Pregnancy (Current)

    Polyarteritis

    Protein C Deciency

    Sarcoidosis (Present or within 5 years)

    Sleep Apnea (Decline unless surgically corrected and

    1-year clearance)

    Spinal Meningitis (6-month clearance rom recovery)

    Workers Comp Benets (If released from care can

    consider cannot consider i legal case is still pending)

    GENITOURINARY SYSTEM

    Hydronephrosis (Present)

    Kidney Dialysis

    Kidney Infections can be considered unless chronic*

    Kidney Stones Bilateral (Present in both kidneys)Kidney Transplant

    Nephrosclerosis

    Nephrosis

    Nephrotic Syndrome

    Neurogenic Bladder

    Polycystic Kidney Disease

    Renal Artery Stenosis

    *Other kidney problems we can consider: duplication of kidney,

    born w/o kidney

    HEART CIRCULATORY

    Aneurysms (Anywhere in the body)

    Angina

    Angioplasty

    Aortic Stenosis

    Aplastic Anemia

    Arterial Blockage (Anywhere in the body)

    ArteriosclerosisAtrial Fibrillation (2-year clearance)

    AV Malormations

    Bicuspid Aortic Valve

    Bradycardia (Heart rate under 45)

    Bruits Present (Sounds of turbulent blood ow)

    Buergers Disease1

    Cardiac Debrillator Implanted

    Cardiac Hypertrophy

    Cardiomyopathy

    Cerebral Hemorrhage

    Congenital Deects2

    Congestive Heart Failure (CHF)

    Corarctation o Aorta

    Coronary Artery Disease (CAD)

    Coronary Bypass

    Coronary Insufciency

    Coronary Occlusion

    Coronary Spasms

    8 Note: All the inormation in this guide is condential.

    Review Unacceptable Conditions Continued

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    Coronary Thrombosis

    Cytomegalovirus (CMV) (I present)

    Deep Vein Thrombosis (Still on blood thinners)

    Diastolic Murmurs or Systolic Murmurs Grade 3-6

    Ejection Fraction of less than 50%Endarterectomy

    Endocarditis (Within 5 years)

    Heart Attack (Myocardial Inarction)

    Heart Bypass Surgery

    Hemochromatosis

    Hemorrhagic Diathesis (Hemophilia)

    High Blood Pressure (If present and Standard II build)

    Intermittent Claudication (Narrowing o leg

    arteries Ischemia)

    ITP (Idiopathic Thrombocytopenia)

    Kawasaki Disease (Present or within 6 months

    o recovery)

    Let Bundle Branch Blockage (LBBB)

    Lown-Ganong-Levine Syndrome (I symptomatic)

    Mitral Insufciency

    Mitral Regurgitation (Trace or Trivial Regurgitation is

    considered with MVP)

    Mitral Stenosis

    Myocarditis (Within 6 months)Obstructive or Stenotic Murmurs

    Pacemaker

    Pericarditis (If Viral, 2-year clearance. If due to Heart/

    Lung problems or multiple attacks, would

    be declined)

    Peripheral Vascular Disease

    Pulmonary Hypertension

    Pulmonary Stenosis

    Raynauds Disease

    Rheumatic Heart Disease

    Sick Sinus Syndrome

    Sickle Cell Anemia

    Stroke

    Tachybrady Syndrome

    Tetralogy o Fallot3

    Thalessemia Major

    Transient Ischemia Attacks (TIA)

    Transposition o the Great Arteries

    Valve Replacements

    Ventricular Contractions

    Ventricular Fibrillation

    Ventricular Paroxysmal Tachycardia

    Von Willebrands Disease (If present)Wolfe-Parkinson-White Syndrome (If symptomatic)

    MUSCULAR/SKELETAL

    Ankyslosing Rheumatoid Spondylitis (Inammation

    o spine and large joints)

    Cerebral Palsy

    Muscular Dystrophy

    Myasthenia Gravis

    Osteomyelitis (Present)

    Pagets Disease

    Paraplegic

    Parkinsons Disease

    Pathological Fractures

    Polymyalgia Rheumatica

    Psoriatic Arthritis

    Quadriplegic

    Rheumatoid Arthritis (5-year clearance with

    no treatment)Spina Bida

    Tourettes Syndrome (We can consider if under the

    age o 20 well adjusted, and no Obsessive Compulsive

    Disorder must attend regular school)

    NERVOUS SYSTEM

    Alcohol/Substance Abuse Treatment (5-year

    clearance rom date o last treatment {not including

    AA} i only one oense)

    Alzheimers Disease

    Autism

    Bipolar (Manic Depression)

    Downs Syndrome

    Epilepsy (1-year clearance since last seizure)

    Eating Disorders (Anorexia/Bulimia with present or

    ongoing treatment; ater treatment, weight must be

    stable or 2 years)

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    1 Obstruction of small and medium arteries and veins by inammation triggered by smoking.2 Patent ductus arteriosus (present), dextrocardia, atrial septal defect, atrioventricular canal defect, Ebsteins Anomaly, Eisenmengers complex, hypo-

    plastic let heart syndrome, pulmonary atresia and stenosis, and truncus arteriosus.3 Combination o heart deects consisting o large ventricle septal deect/displacement o aorta/narrowing o outlaw rom right side o heart/thickening

    o right ventricle wall.4 I cured by hysterectomy more than 2 years ago, may consider w/o rider.

    Huntingtons Chorea

    Hydrocephalus

    Multiple Sclerosis

    NeuropathyRetardation (Severe)

    Schizophrenia

    Seizure or Convulsive Disorder (Unknown etiology

    unless last seizure was a long time ago and current EEGs

    are normal Usually 2 years)

    Suicide Attempt (Within 5 years, 2 or more attempts

    need 10-year clearance Thoughts o suicide 1-

    to 2-year clearance/ideations o suicide 2- to

    5-year clearance)

    Turners Syndrome

    RESPIRATORY SYSTEM

    Asbestosis

    Bronchitis Chronic

    C.O.L.D. (Chronic Obstructive Lung Disease)

    C.O.P.D. (Chronic Obstructive Pulmonary Disease)

    Emphysema

    Lung Cyst or Abscess (Present)Pulmonary Embolisms

    Pneumonia (Present)

    Tuberculosis (Present)

    SEXUALLY TRANSMITTED DISEASES

    AIDS

    HIV Positive

    THYROID/GOUT DISORDERS

    Graves Disease (Present and under treatment less than

    6 months can consider on a case-by-case basis.

    Treatment over 6 months can consider/rider)

    Hyperthyroid (Case by case less than 6 months decline

    more than 6 months, we can consider with rider)

    Thyroid with goiter or pending surgery

    10 Note: All the inormation in this guide is condential.

    Review Unacceptable Conditions Continued

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    Defnition o Rating Classes

    Preerred I Designed for applicants who fall within the Preferred I and II height and weight guidelines. Additionally,

    these applicants have been covered by health insurance within the past 63 days.

    Preerred II Designed for applicants who fall within the Preferred I and II height and weight guidelines and are in

    good health. These applicants do not have current or prior insurance coverage within the past 63 days.

    Stdrd I Designed or applicants whose height and weight place them in the Standard I chart, or applicants with

    ongoing medical conditions.

    Stdrd II Designed or applicants whose height and weight place them in the Standard II chart.

    Please note: Some states do not use Preferred I rating class. A rating class may be adjusted depending upon discovery during our underwriting process.

    12 Note: All the inormation in this guide is condential.

    Rate Class Chart or the Following States Continued

    Tobacco Rate-Up

    Tobacco use adds a surcharge to the premium rate. The tobacco surcharge varies by age and rating class.

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    Defnition o Rating Classes

    Preerred Designed for applicants who fall in the Preferred height and weight guidelines and are in good health.

    Stdrd Designed or applicants whose height and weight place them in the Standard chart or applicants with ongoing

    medical conditions.

    Tobcco Those applicants who are currently or have used tobacco products within the last 12 months.

    Please note: A rating class may be adjusted depending upon discovery during our underwriting process.

    14 Note: All the inormation in this guide is condential.

    Rate Class Chart or the Following States Continued

    (Kansas and New Mexico)

    Stdrd Helth Clss Height/Weight Chrt

    Male Ages 18 to 45 Age 46 and over

    Height Standard Acceptable Standard Acceptable

    4 10 88-161 162-180 88-174 175-1864 11 90-165 166-184 90-178 179-190

    5 0 92-169 170-188 92-182 183-195

    5 1 94-173 174-193 94-186 187-200

    5 2 96-177 178-197 96-190 191-204

    5 3 99-182 183-203 99-196 197-210

    5 4 102-187 188-209 102-202 203-216

    5 5 104-192 193-215 104-207 208-222

    5 6 107-198 199-220 107-213 214-228

    5 7 110-202 203-225 110-217 218-232

    5 8 113-207 208-231 113-223 224-238

    5 9 116-212 213-236 116-228 229-244

    5 10 119-218 219-244 119-235 236-252

    5 11 122-224 225-249 122-241 242-258

    6 0 125-230 231-257 125-248 249-266

    6 1 128-235 236-262 128-253 254-272

    6 2 132-242 243-270 132-260 261-279

    6 3 135-248 249-277 135-267 268-286

    6 4 139-256 257-286 139-276 277-296

    6 5 143-264 265-294 143-284 285-3046 6 147-272 273-303 147-293 294-314

    6 7 151-280 281-312 151-301 302-322

    6 8 155-287 288-320 155-309 310-332

    6 9 158-295 296-328 158-317 318-340

    6 10 162-302 303-336 162-324 325-349

    6 11 166-310 311-345 166-333 334-357

    7 0 170-317 318-253 170-341 342-366

    Stdrd Helth Clss Height/Weight Chrt

    Female Ages 18 to 45 Age 46 and over

    Height Standard Acceptable Standard Acceptable

    4 10 80-149 150-167 80-155 156-1744 11 82-153 154-171 82-159 160-178

    5 0 84-155 156-176 84-162 163-182

    5 1 86-159 160-180 86-166 167-186

    5 2 88-163 164-184 88-170 171-190

    5 3 90-168 169-189 90-175 176-196

    5 4 92-173 174-194 92-180 181-202

    5 5 94-178 179-200 94-185 186-207

    5 6 97-182 183-205 97-190 191-213

    5 7 99-186 187-209 99-194 195-217

    5 8 102-191 192-215 102-199 200-223

    5 9 105-196 197-220 105-204 205-228

    5 10 108-202 203-227 108-210 211-235

    5 11 111-206 207-232 111-215 216-241

    6 0 115-212 213-239 115-221 222-248

    6 1 118-217 218-244 118-226 227-253

    6 2 121-222 223-251 121-232 233-260

    6 3 124-230 231-258 124-239 240-267

    6 4 127-236 237-266 127-246 247-276

    6 5 130-244 245-274 130-254 255-284

    6 6 134-250 251-282 134-261 262-293

    6 7 137-258 259-290 137-269 270-301

    6 8 141-265 266-298 141-276 277-309

    6 9 144-273 274-306 144-284 285-317

    6 10 148-280 281-313 148-291 292-324

    6 11 152-286 287-321 152-298 299-333

    7 0 155-295 296-328 155-306 307-341

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    What to Expect From Our Underwriting Process

    Depending upon the complexity of the medical

    conditions o the individuals submitted on the application,

    underwriting will usually reach a decision in 2-30 days.

    Our underwriting process may involve one or more phone

    calls to your clients to discuss their medical conditions.

    Please notify your client that they may receive a phone call

    to obtain and veriy medical inormation.

    We may order information from the Medical Information

    Bureau and an attending physician statement rom

    a physician. Periodically some physicians require an

    individualized release or medical records rather than

    accepting the release contained on the application. When

    this occurs, the receipt o the records is delayed, and

    thereore, the nal decision cannot be made until the

    inormation is received. Once we receive the inormation

    requested we will make an underwriting decision. Each individual is underwritten separately and therefore

    one or more o the applicants may be issued coverage

    while others may not.

    You may check the progress of pending applications by

    visiting E-Store, and checking under My Business, located

    under My Business on the home page.

    All issued applications will be sent to you unless you notify

    us that you want the coverage documents sent directly to

    your clients.

    Once issued, plans and ID cards are mailed separately; plans

    are mailed rom us and ID cards are sent by a vendor.

    Depending upon the state or product selected, an

    association ee may be required in addition to monthly

    premium. These ees range rom $4 to $40 per month

    depending on your clients choice o FACT membership

    level (Basic, Choice, and Elite). The membership provides

    an array o purchase discounts or travel, entertainment,

    and medical needs. (See What is FACTon page 24.)

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    Underwriting Actions

    Each individual on an application is underwritten separately. Underwriting actions are based on the inormation on the

    application as well as inormation we obtain during underwriting. I coverage cannot be issued as applied or, we will

    consider a rate-up. I a rate-up can not be utilized, an exclusion rider may be applied. I a rider cannot be applied,

    only then is the application declined. This decision process can vary state by state, but generally ollows this process.

    Issue as Applied

    Medical Rate-Up*

    Rider Non Medical

    Increased Deductible, Rx Card

    Rider Medical/Avocation

    Limited Duration/Indenite

    Decline

    Unacceptable Risk or too

    many riders.

    No rate-ups

    No riders

    Used when the condition is

    well controlled

    Ongoing costs are relatively low Applicant can qualify for a preferred

    health class even with a rate-up

    Rate-ups in 10% increments

    Additional information page 17

    Well controlled condition

    Ongoing medical costs are too high for

    a rate-up

    May apply increased medical deductible**

    May apply increased drug deductible onCopay plan**

    May remove drug copay card**

    Preferred health class rating will not

    be applied

    Can exclude a specic ailment, body

    part, or system

    Limited duration or indenite

    exclusionary period

    Avocation rider excludes activity or hobby

    Additional information page 17

    Unacceptable conditions

    Potential serious condition or

    undiagnosed ailment

    4 or more medical riders on one person*Not available in KS, KY, NM, and NV

    **On an individual basis

    Underwriting Actions

    16 Note: All the inormation in this guide is condential. Feb 25 2011 09:25:55

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    I a client has a condition that increases risk, Golden Rule may issue coverage with a modication rather than decline

    coverage. Common modications include:

    Rte-Up I a condition is well-controlled with prescription medication(s), diet, and/or routine ofce visits, a premium

    rate-up may be used. The amount o the premium rate-up will vary by the ongoing costs o the treatment. Any premium

    increase applies only to the applicant with the condition; other covered amily members will not be aected by the rate-up.

    Icresed Prescriptio Drug Crd Deductible I a condition is well-controlled, a prescription drug deductible

    increase may be used. The increased deductible amount will vary by the expected ongoing prescription costs. This

    increased deductible can only be used with plans containing the prescription drug card benet.

    Icresed Medicl Deductible I a condition is well-controlled, a medical deductible increase may be used. The

    increased deductible amount will vary by the expected ongoing costs. This increased deductible is typically used with plans

    that do not contain the prescription drug card benet.

    Exclusio o the Prescriptio Crd Medical history and/or prescription drug use may prohibit the issuing o the

    prescription drug card.

    Medicl Riders Exclude coverage or specied conditions or body parts. Medical riders may be temporary (up to 10

    years in length) or indenite. Common riders include:

    asthm/allergies Excludes Outpatient treatment only. This rider may exclude any outpatient diagnosis or treatment

    o allergies and asthma. This includes, but is not limited to, evaluation, testing, treatment, therapy, and medication

    thereore, and any complications.

    Bck Disorders Two separate riders may apply:

    1. The rst option excludes coverage or any injury to, disease o, or disorder o the spinal column, including the

    vertebrae, intervertebral discs, spinal cord, nerves, surrounding ligaments and muscles, treatment or operation

    thereore and complications thererom.

    2. The other option excludes loss as a result o outpatient diagnosis or treatment o any injury to, disease o, or disorder

    o the spinal column, including the vertebrae, intervertebral discs, surrounding ligaments and muscles. This includes,

    but is not limited to, ofce visits or outpatient consultations with a doctor, chiropractor, or other medical practitioner

    or medical proessional, spinal adjustments, physical therapy, X-rays, and other diagnostic tests.

    Cholesterol/Lipids Excludes Outpatient treatment only. This rider may exclude outpatient treatment or elevated

    cholesterol, hyperlipidemia, or hypertriglyceridemia, including testing, dietary counseling, ofce visits, and medication.

    Psychologicl/Psychitric Disorders.Two separate riders may apply, depending on the condition and severity.

    1. The rst option excludes any outpatient diagnosis or treatment o psychiatric and/or psychological disorders.

    This includes, but is not limited to, evaluation and/or testing, treatment, counseling, therapy, and/or medicationthereore and complications thererom.

    2. The other rider option excludes any treatment or any type o psychological or psychiatric disorder. This includes

    any treatment or substance abuse as well as complications that may occur.

    Note: Medical riders may be reviewed or removal ater the policy/certifcate has been in orce or 12 consecutive months.

    Note: State variations may prevent some o the underwriting actions noted above.

    Note: All the inormation in this guide is condential.

    Underwriting Actions Continued

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    Preliminary Evaluation (Underwriting Guidance)

    To assist the application process, we have two options or obtaining underwriting guidance. You may call the broker

    service center or use our preliminary evaluation orm on E-Store. By utilizing our preliminary evaluation, inormation

    is transmitted directly to our underwriting team who will review and provide a response to you regarding your

    applicants eligibility.

    Go to www.UHOne.com/broker and login.

    Select Services > Preliminary Evaluation.

    Click on the Create New Evaluation Form > New Form button.

    Fill out the form and click submit.

    Track your evaluation responses from the main evaluation screen.

    Receive an answer in as little as 2-4 hours.

    18 Note: All the inormation in this guide is condential. Feb 25 2011 09:25:55

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    E-Store Online Quoting and Application System

    Please visit our online E-Store at www.UHOne.com/broker.

    This site provides a quick and simple approach to quotes, quoting submission, and tracking. In order to use this site,

    registration is required.

    1) Click on Register Now on home page.

    2) Your National Producer Number (NPN) is your broker identication number with us. Input that number where required.

    3) You will be required to choose a security question and provide an answer or added security.

    4) Choose a password and enter where prompted.

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    E-Store Features

    The home page is your

    link to all the tools

    available on E-Store.

    The tabs listed across

    the top o the page

    provide easy navigation

    throughout the site.

    Quoting &

    Application

    Instant Quote

    Applications

    in Progress

    Prospect List

    My Business

    Prospect List

    My New Business

    My Existing

    Business

    Lapse Notications

    Re-Rate

    Notications

    Licensing &

    Compensation

    Compensation

    Statements

    More tools

    coming...

    My Account

    Broker

    Inormation

    Security &

    Admin Settings

    Sales Tools &

    Broker Training

    Supplies & Forms

    Preliminary Evaluation Tool

    Add Quoting Link to

    Your Website

    On Demand Webinars

    Scheduled Health Webinars

    20 Note: All the inormation in this guide is condential. Feb 25 2011 09:25:55

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    Premium Modes and Payment Inormation

    A minimum o one months premium must accompany an application and will be processed at time o application approval.

    First year premiums are guaranteed for the rst 12 months.* We may adjust the premium rates after the rst 12 months. The

    type o plan, age, and gender o covered persons, type, and levels o benets, time the coverage has been in orce, and their

    place o residence are actors that may be used in establishing rate classes.

    Modes or Initial Payment:

    For the premium payment submitted on an electronic application we are able to accept Visa, MasterCard, or Electronic

    Funds Transer (EFT) rom a checking account as long as authorization is included with the application.

    For paper applications we can also accept a personal check.

    Please note that payment will be processed upon issue if paying by EFT, credit or debit card. If paying by personal check,

    payment will be processed immediately upon receipt o application.

    Modes or Ongoing Premium Payment:

    eLectronic fundS tranSfer (eft) montHLy

    Your clients may set up direct automatic payments rom their checking or savings accounts. To setup Electronic Funds Transer

    (EFT), please include appropriate banking inormation with the application.

    Applicants may select the date of the month the payment is transferred to us, however it must be within 10 days after

    the due date.**

    If no date is selected, the transfer will automatically occur on the premium due date.

    Please note that plans set up with Electronic Funds Transfer (EFT) generally stay in force longer due to the automatic

    payment method.

    no billig ee is ssocited with this choice.

    eLectronic fundS tranSfer (eft) QuarterLy

    Your clients also have the option to set up EFT on a quarterly basis ter their coverage has been issued.

    Contact Client Services at (800) 657-8205 to change the payment option to quarterly EFT once coverage has been issued.

    Or go to www.UHOne.com, click on the Customers tab, click on Download Health Insurance Forms, and obtain an EFT

    authorization orm and submit it to us or processing.

    direct BiLL montHLy or QuarterLy

    Your clients may elect to have bills mailed to them monthly or quarterly.

    A bill will be sent two weeks in advance of the premium due date.

    There is a $10 per pper-miled-ivoice billig ee ($120 annually or monthly direct bill and $40 annually or quarterly bill).

    *Subject to address change or benet change.

    **TN and TX exception.

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    Single Payor Options for Multiple Individual Plans

    Business Checks Accepted

    Monthly Bill Option

    EFT Option

    Eective Dates

    Documents Required

    E-Store Capable

    Fees

    EFT

    Monthly Individual Bill

    List Bill

    Optimal Use

    Employer Payor

    Yes

    Yes

    Yes

    Applicants may have dierent

    eective dates

    Employer Payor agreement must be

    signed (located on E-Store under broker/

    orms or in booklet # 39203-G-0410)

    Yes, only ater all policies are issued

    - 0

    - $10 per policy/certicate per month

    - N/A

    Small groups

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    Underwriting Appeals

    Our underwriting process is thorough and complete and our underwriting decisions are nal. Applicants may appeal

    an underwriting outcome i they believe the decision was based on outdated or incorrect medical inormation.

    The applicant may submit a request to review an underwriting decision by writing or calling our Client Services

    department and providing the updated or corrected inormation.

    Tobacco

    A tobacco surcharge is automatically

    added when an applicant indicates

    they use tobacco. The surcharge

    assessed ranges rom 1.12 to 1.90

    depending upon the individuals age

    and rate class.

    Removal o this surcharge only occurs

    i the insured has been smoke ree

    or a minimum o 12 consecutive

    months. The insured must submit a

    new application along with the ee

    or a urinalysis to veriy no presence

    o tobacco. Fees range rom $60 to

    $83 depending on the state. Medical

    history and claims will be reviewed

    upon receipt o the new application,

    in addition to the urinalysis to make

    the determination.

    Motorcycle

    A motorcycle surcharge (20%) will

    be added to the base premium o

    an applicant i that applicant holds

    a valid motorcycle license. This

    surcharge will be added at the time

    o issue. Several states do not have asurcharge and instead simply exclude

    the applicant while on a motorcycle:

    CO, KS, KY, LA, NV.

    I the insured has not held a valid

    motorcycle license in the last 24

    months this surcharge may be

    removed. A signed request must be

    submitted by the insured stating

    they no longer hold a valid license

    or a motorcycle and no longer ride

    motorcycles, and have not done so in

    the last 24 months.

    HIPAA Health InsurancePortability and

    Accountability Act

    In some states we oer HIPAA coverage

    or your clients. The ollowing criteria

    must be met in order to qualify*:

    1. The client does not have any other

    health insurance coverage (or it will

    be involuntarily terminated soon).

    2. The client has been insured by

    creditable coverage (as denedbelow) or the last 18 months or

    more with no lapse in coverage o

    more than 63 days.

    3. The clients most recent coverage

    was under a group health plan (as

    dened below) , a governmental

    plan, or a church plan.

    4. The clients most recent coverage was

    not terminated due to nonpayment

    o premiums, raud or intentionalmisrepresentations.

    5. The client is not eligible or any

    coverage under a group health plan (as

    defned below), Medicare, or Medicaid.

    6. The client accepted and exhausted

    any group continuation o coverage

    (including COBRA) that was oered

    to themorThe client was not

    oered group continuation o

    coverage (including COBRA).

    Creditable coverage includes group or

    individual health insurance coverage,

    Medicare, Medicaid, Armed Forces

    coverage, Indian or tribal coverage,

    state risk pool coverage, public

    health coverage, and Peace Corps Act

    coverage. A plan is NOT creditable

    coverage i it: a) provides coverage

    only or accidents, disability, or liability;

    b) is credit-only insurance; or c) is a

    secondary to other insurance.

    Generally, a group health plan is any

    coverage existing in connection with

    employment. Included are: employer-

    sponsored plans (so long as at least one

    employee participates); coverage o an

    employee under an individual policy

    o insurance that is part o a plan, und,

    or program established or maintained

    by an employer that provides medical

    care to employees or their dependents;

    coverage o a business owner so long

    as at least one employee other than

    the business owner and the business

    owners spouse also participates in the

    plan; and coverage o partners in a plan

    maintained by the partnership.

    2Note: All the inormation in this guide is condential.

    * Check specic application packets for state variations.

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    Frequently Asked Questions

    How do I obti oresidet ppoitmets?

    You will need to submit an application, a copy of your current resident license, and an appointment fee. Call (800) 474-4467 for

    assistance or obtain the required orms at www.UHOne.com and click on Brokers.

    Where do I x licesig iormtio?

    Licensing inormation should be axed to our Lawrenceville, IL, oice at (618) 943-5239.

    Must I crry Errors d Omissios isurce to be ppoited with Golde Rule?

    No, it is not required, but we reserve the right to require it in the uture, and we recommend it or your

    own protection.

    How do I obti curret iormtio bout Golde Rule pls?

    Go to www.UHOne.com/broker or the most current inormation.

    How do I kow i my supplies re curret?

    Get the latest supplies from our E-Store website. If you are still unsure if you have the correct supplies, call us at (800) 474-4467.

    How do I obti prelimiry evlutio o cliets isurbility?

    We have an online tool that assists you in determining coverage eligibility. Please refer to page 18.

    Where do I x pplictios?

    (317) 713-7875

    Is premium required with the pplictio?

    At least one months premium is required with the application. Premium paid by EFT (checking account or credit card) will not be

    processed until policy is issued. Paper checks will be deposited immediately upon receipt.

    Wht re the optios or pymet?

    For the irst premium payment, Visa, MasterCard, Electronic Funds Transer (EFT) via E-Store, check, or money order is accepted.

    For ongoing payments, your clients can setup automatic payments rom a checking or savings account each month, or we can bill

    the client directly on a monthly or quarterly basis. Fees may apply.

    Why do you oer List Bill d Employer Pyor optios i employer cot py or premiums?

    These are simply a convenience or the employer or other third party to aid in collection and submission o employees individual

    premiums to Golden Rule. See page 22 or more details.

    How do I keep trck o my cliets pls oce theyre issued?

    You will ind reports on your issued business on E-Store under My Business.

    Wht is aCT?

    FACT is the Federation o American Consumer and Travelers, an independent association. In some states, in order to be eligible,

    applicants or health plans are required to become members o FACT because they are association group plans. The membership

    cost varies per month and can be paid with the applicants monthly premium. For this monthly ee the applicant receives

    consumer and travel discounts rom FACT. Visit the FACT website at http://usafact.orgto obtain more inormation.

    24 Note: All the inormation in this guide is condential. Feb 25 2011 09:25:55

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    Visit E-Store or current product brochures, applications, and rates

    M Benet can be added to Long Term Health Product

    S Benet is a Stand-Alone Product

    D Benet can be added to a Dental Stand-Alone Product

    2Note: All the inormation in this guide is condential.

    PRODUCTS anD PaYMEnT OPTIOnS OERED In THE OLLOWInG STaTESUpdated 8/23/10

    State Product Availability Chart

    State

    AK

    AL

    AR

    AZ

    CA

    CO

    CT

    DC

    DE

    FLGA

    IA

    IL

    IN

    KS

    KY

    LA

    MD

    MI

    MO

    MS

    MT

    NC

    ND

    NE

    NH

    NM

    NV

    OH

    OK

    PA

    SC

    SD

    TN

    TX

    UT

    VA

    WI

    WV

    WY

    Long TermHealth ProductsAvailable

    X

    X

    X

    X

    X

    X

    X

    X

    XX

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    Short TermProductsAvailable

    X

    X

    X

    X

    X

    X

    X

    XX

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    Dental

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    S

    Vision

    M, D

    M, D

    M, D

    D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M

    M, D

    M, D

    M, D

    M, D

    M, D

    D

    D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    M, D

    D

    M, D

    M, D

    Continuity

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    EmployerPayor

    X

    X

    X

    X

    X

    XX

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    ListBill

    X

    X

    X

    X

    X

    XX

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    X

    PRODUCTS PaYMEnT OPTIOnS

    Feb 25 2011 09:25:55

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    Notes

    Feb 25 2011 09:25:55

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    Visit E-Store twww.UHOne.com/broker

    or Call Broker Services at (800) 474-4467.

    Mke sure you re usig curret brochures,pplictios, d rtes or your stte!