ui cooking club's promotion plan
TRANSCRIPT
Hello.
UI Cooking Club James Hezekiah
Swastika Rahmadani
A cooking community specially designed for UI fellow foodies who who love to talk, practice and discuss about food and cooking.
“Hah, Emang ada?!”
PROBLEM
Low Awareness
Gain Awareness
OBJECTIVE
Recruit New Member
“Suka masak,
Tapi takut Masak.”
INSIGHT
ANYONE CAN
COOK
BIG IDEA
“Cooking is a matter of bravery and
fun.
KEY MESSAGE
1. AWARENESS a. PR b. Advertising c. Social Media 2. INTEREST • Personal Selling • Sales Promotion • Product Demo • Direct Marketing
3. SEARCH • Social Media • Website
4. ACTION • Join UI Cooking
Club 5. MAINTAIN • Social Media • Website • Vlog 6. SHARE • Social Media
STRATEGIES
AWARENESS
PR Ad
Social Media
STAKEHOLDER BEM Himpunan Media Kampus
(Pihak ke-3) Penghubung UICC dengan mahasiswa
PUBLIC RELATIONS
à To increase awareness & provide information
Written Materials Press Release
Gift Box Brownies
PR TOOLS
AD (POSTER)
Where: Meja di kantin fakultas.
PRE-TEST
SOCIAL MEDIA à To increase awareness
and get people talking
#FellowFoodies
@UICookingClub: “Foodies, siapa sih temen kamu yang suka masak? Yuk, mention dengan hashtag” #FellowFoodies dan mention @UICookingClub @UIUpdate: Tweeps, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub @IKMI: Ikmiers, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub
@StellaCyin: Gilak! Temen gue si @Celenk kemaren abis bikin cake pops mirip buah naga! #FellowFoodies @UICookingClub @BluddyHolly: Kalo mention diri sendiri? RT @UIUpdate: Tweeps, siapa nih temen kamu yang diem2 suka masak? Yuk, mention pake hashtag #FellowFoodies + mention @UICookingClub @Tanzhy: Temen gue si @Syellah jago banget bikin martabak mi. Top markotop! #FellowFoodies @UICookingClub
PRE-TEST
INTEREST
Personal Selling
Sales Promotion
Product Demo
Direct Marketing
PERSONAL SELLING Where: Display UKM mahasiswa baru UI
Free Tester Flyer Coupon
SALES PROMOTION Discount Coupon à To get the attention of the passers by à To stimulate sales
PRODUCT DEMONSTRATION Where: booth di Display UKM
Freshly-baked goods & refreshing drinks • Beng-Beng Cupcakes – 20 • Nutella Brownies - 20 • Fruit Punch – 20
Kupon bisa dipakai di sini
Experience
Pick your favorite
cupcakes
Decorate Enjoy & Smile!
Nama Jurusan E-mail Telepon Interest
Database
DIRECT MARKETING à To build more personal relationship through
SEARCH
Website
WEBSITE TESTI 1
WEBSITE TESTI 2
ACTION
Join!
MAINTAIN
Twitter Youtube
Website
Offline Activity Sharing Session Theory Class Fun Cooking Class
Daily Theme Senin : Asian Selasa : Western Rabu : Meat Kamis : Dessert Jumat : Healthy
YOUTUBE Made-by-request video recipe.
Offline Activity Sharing Session Theory Class Fun Cooking Class
SHARE Social Media
@BluddyHolly: Ah, finally gue bisa bikin steak super yummy! #BraveToCook. Thanks @UICookingClub
Merry Cooking