uk charge event study festival of marketing
TRANSCRIPT
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:
UKCharge 2016
Amplification
UKCharge 2016
Summary
The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.
With more than 200 speakers, workshops, awards, experience rooms and training, it is the only event that truly reflects the creative, strategic and tactical job that marketers do.
Target: Marketers, brands and agencies.Number of guests: 3,200
Amplification
UKCharge 2016
SELECTED SECURE KEY: Magnetic Stripe Card
USE OF ANY SPONSORED CARD
CHARGE CARD CREDIT CARD
OR DEBIT CARD
Option to utilise the BrightEyeQ camera audience
measurement reporting.
Stats: age, gender, dwell time, conversion
Amplification
UKCharge 2016
Results
Summary:*49% of total use was less than 30 minutes during the event.*37 repeat customers.*Unmet demand was 174, due to the units being mostly full throughout the festival.*601 Total screen impressions detected.
BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security, minimising liability for sponsors, and enabling an "always on" mobile user experience
2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.
6. Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.
HOW THE BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
Make it your own and get in touch today. TO, RENT OR LEASE A BRIGHTBOX CONTACT: Jeremy Vaughan (m) [email protected]