uk consumer mobile phone survey - coleman...
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UK Consumer Mobile Phone Survey A survey conducted by Coleman Parkes ResearchPresentation of results
March 2016
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Summary
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The aim of this short piece of consumers research is to gain a quick snapshot of the UK
mobile phone market and consumers purchase intentions.
For more information on this study please contact Stephen Saw, Associate Director.
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MethodologyMethodologyMethodologyMethodology
Audience profileAudience profileAudience profileAudience profile
Number of respondentsNumber of respondentsNumber of respondentsNumber of respondents
Fieldwork datesFieldwork datesFieldwork datesFieldwork dates
Country/regionCountry/regionCountry/regionCountry/region
Study Detail
N = 1000 Online survey
Nat Rep UK Consumers
The study targeted 1000 UK consumer respondents
March 2016
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Results
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Two thirds of UK consumers (67%) are planning to stick with their current mobile phone provider in 2016. Those that expect to make the switch tend are more likely to be 18-34 yrs.
33%
67%
Switching mobile phone provider in Switching mobile phone provider in Switching mobile phone provider in Switching mobile phone provider in 2016201620162016
YesNo
Q1_Do you anticipate changing your mobile phone provider during 2016, for whatever reason?Base: UK Nat Rep Consumers (1000)
43% 35% 21%18-34 35-54 55+
Age differencesAge differencesAge differencesAge differences Age
35% 31%Male FemaleGender differencesGender differencesGender differencesGender differences Gender
Q1_Do you anticipate changing your mobile phone provider during 2016, for whatever reason?Base: UK Nat Rep Consumers: 18-34 (238) 35-54 (476) 55+ (286)
Q1_Do you anticipate changing your mobile phone provider during 2016, for whatever reason?Base: UK Nat Rep Consumers: Male (481) Female (581)
The younger generation (18-35) are twice more likely to switch mobile
phone providers in 2016 than the older generation
(36yrs +)
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The younger generation also have greater expectations that 5G/Next generation will impact them in the next five years.
27%
23%
1%1%
48%
When will 5G/next generation have an
impact on consumers?
1 - 2 years
3 - 5 years
6 - 8 years
Over 8 years
No idea/Never
Q2 When do you think 5G/next generation mobile networks will really have an impact for you?
Base: UK Nat Rep Consumers (1000)
Q2 When do you think 5G/next generation mobile networks will really have an impact for you?
Base: UK Nat Rep Consumers: 18-34 (238) 35-54 (476) 55+ (286)
Q2 When do you think 5G/next generation mobile networks will really have an impact for you?
Base: UK Nat Rep Consumers: Male (481) Female (581)
38%
27%
18%
31%
24%
16%
0% 2% 0%1% 1% 1%
30%
46%
65%
18-34 35-54 55+
Age differences
1 - 2 years
3 - 5 years
6 - 8 years
Over 8 years
No idea/Never
28%26%
23% 23%
1%1%
1% 0%
46%49%
Male Female
Gender differences
1 - 2 years
3 - 5 years
6 - 8 years
Over 8 years
No idea/Never
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Younger generation also believe 5G development will be primarily driven by their needs whereas the old generation believe it will be primarily driven by business needs.
57%
43%
Will 5G be primarily end consumer
driven or end business driven?
5G will be
primarily end
consumer driven
5G will be
primarily business
driven
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Q2_Will 5G be primarily end consumer driven or end business driven?Base: UK Nat Rep Consumers (1000)
59% 54%41% 46%Male FemaleGender differencesGender differencesGender differencesGender differences 5G will be primarilybusiness driven5G will be primarilyend consumerdriven
Q2_Will 5G be primarily end consumer driven or end business driven?Base: UK Nat Rep Consumers: 18-34 (238) 35-54 (476) 55+ (286)
Q2_Will 5G be primarily end consumer driven or end business driven?Base: UK Nat Rep Consumers: Male (481) Female (581)63%
59%
48%
37% 41%52%
18-34 35-54 55+
Age differences
5G will be primarily
business driven
5G will be primarily end
consumer driven
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Thank you!
Please contact Stephen Saw for more information on this study, we’d love to hear from you!
Stephen Saw, Associate Director (07585 324 972)