uk glassdoor demo day: managing your employer brand

Copyrighted © Glassdoor, Inc. October 2015

Glassdoor Demo DayMANAGING YOUR

EMPLOYER BRAND


Webinar Tips for Attendees • You can connect to audio using

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• Or, you may select “Use Telephone” after joining the Webinar.

• All lines will be muted to avoid background noise.

• You can ask questions at any time by typing them into the Questions Pane.


Featured Speaker

Ravi EdwardsClient Relationship Director

@rav1oli


#GDChat@GlassdoorUK

@Rav1oli


Agenda• Today’s Candidates & Their

Decision Making Process• What is an Employer Brand? • Employer Capabilities &

Glassdoor Offerings• Live Demonstration • Q&A


Today’s Candidates’ Decision Process


Why? Candidates Decision Making Process Has Changed

7

+

HiringManager

Recruiter

CareerPage

HiringManager

Recruiter

CareerPage

TodayYesterday

EmployersPerspective

EmployersPerspective

Candidates rely on bothPeers & Employer Insight

Candidates rely onEmployers Insight Only


Candidates’ Journey on Glassdoor


Launched: 2000

Travel

Reviews and Ratings Help Inform Decisions

Since 1995 decisions have been made on reviews…

Local

Launched: 2004

Products

Launched: 1995


Finding a Job Is Not Different


Where you workis one of the

most important decisionsyou’ll make in your life.


96%

of job seekers say it’s important to work for a company that embraces

transparency

Glassdoor U.S Site Survey, October 2014

Candidates Are Hungry for Information

Pros Good opportunity to learn a lot

Work-life balancecan be toughCons

Company BenefitsStock & Health“Exceptional benefits package. Great stock and health options”

Interview QuestionsSales Representative“Make sure to research companies growth strategy”

SalarySoftware Dev Engineer107k (1,448 Salaries)

Company.com

2.7K Reviews

78% Approve

Reviews3.3“Opportunity like nowhere else”


Candidate Behavior Today

13

83% of recruiters describe today’s talent market as candidate-driven.

Candidates are wary of employer messages.

Employees are 3X more credible than the CEO when talking about work conditions.

75% turn to peers before making their own decisions about a brand.

Innovation and the Earned Brand, Edelman, 2015

Trust Barometer, Edelman, 2014

Recruiter Sentiment Study, MRINetwork, 2014


Glassdoor’s Value

14

Fastest Growing U.S. Job SiteAs compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com

4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities

Glassdoor U.S. Site Survey, October 2014

Custom-defined ranking, based on avg. monthly unique visitors. ComScore MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15

Nearly 10M Reviews on 445,000+ Companies

Glassdoor Internal Data, September 2015


What is an Employer Brand?


“Your brand is what otherpeople say about you when

you’re not in the room.”

Jeff Bezos – Founder & CEO, Amazon.com


Would current

employees

recommend

your

organization to a friend?

What are

job seekers

saying

about you

onsocial?

What is

your

company

rating

onGlassdoor?

Ask Yourself…


would not take a job with a company that had a bad reputation, even if they were unemployed!

69%

Source: Allegis Group Services Study, August 2012 (1,010 US Workers)


STRONGEMPLOYER BRAND

High Brand Awareness

Retention

More Job Offers Accepted

Revenue Goes Up

More Quality Applicants

Lower Cost-Per-Hire

Higher Number of Referrals

POOREMPLOYER BRAND

Low Brand Awareness

Attrition

Declined Offers

Low Productivity

Long time-to-hire

High Cost-Per-Hire

Poor Referral Programs

vs.


increase in the quality of the candidate pool54%

Employers that invested in employer branding reported…

Source: CEB Report 2014


Proven Results Across All Industries Company Size

Tech FinanceSource: Glassdoor Client Case Studies

Consulting Media

+

-

Top 5 Source of Hire

145% Increase in Brand Awareness

21

Reduced Cost-Per-Hire by 88%


Our SolutionsJob Advertising

Display Advertising

• Increase Brand Awareness

• Target Candidates Researching Competitor Profiles

• Diversity & Inclusion Campaigns

• Share Your Story

• Eliminate Competitors’ Jobs

• Feature Your Open Positions

• Source Quality Applicants

• Demographic Targeting

• Recruit across channels and devices

• Track overall brand awareness

• Analyze employee sentiment

• Benchmark against competitors

Analytics

Enhanced Profile


Get Started: www.glassdoor.co.uk/employers


Free Employer AccountClaim Your Glassdoor Profile

25

1 Manage your company information

2 Respond to reviews

3Measure your brand awareness and demographics of your candidates today

4Benchmark your brand awareness against competitors


Questions?

Ravi [email protected]

uk glassdoor demo day: managing your employer brand

Recruiting & HR