uk grocery retailer insights

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UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.

w/e 9th March 2014

Key Customer Themes:• Easter: Theme remains in store with 2 bays of seasonal

confectionary, bordered with bus stops and several shippers around the checkouts.

• NEW Tesco Bank Travel Money: Seen advertised on every checkout.

• NEW What Would Your Pet Love?: Additional bus stops and barkers placed in the pet department to highlight offers.

• NEW Mother's Day: A card shipper seen directly on entry.

• NEW Pound Shop: 4 bays of reduced household items, highlighted with bus stops.

• NEW Thomas Professional Kitchenware: For every £20 spent customers get a voucher to collect and save 70% off the range. This is displayed on a gondola end.

• General Feel: The store was very clear and tidy with well stocked shelves. Plenty of staff were seen around helping customers.

Key Deals:• Selected Pet Food: 2 for £6• Easter Eggs: Buy 2 Get 2 Free• Cadburys Creme Egg: 3 for £1.20• Budweiser 18pk / Fosters 20pk: £13• Cucumber: 49p• Milk 4pt: £1• Various Meats: 2 for £7 / 3 for £10

Brixton – Wednesday 5th March

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Key Customer Themes:

• Easter: Theme remains with seasonal products displayed on 1 end plinth unit and on shippers by the checkouts.

• General Feel: Spacious store with shelf's well stocked. Plenty of staff seen busy filling up and helping customers.

Key Deals:• Milk 4pt: £1• Pepsi Cola 2L: ½ price• Cheerios Cereal: ½ price• Nescafe Cafe Menu: ½ price• Pringles: ½ price• Kenco Millicano: ½ price• Ripple 4pk / Milky Bar Pouch / Minstrels Pouch: ½ price• Crunchie / Flake 4pk: £1

Wimbledon Chase – Wednesday 5th March







Key Deals:• Various Easter Eggs: 3 for £5• Cadbury Twin Pot Dessert: 50p• Colgate Toothpaste: £1• Princess Tuna 4pk: £3• Batchelors Soup: 50p• Toffee Crisp 4pk: £1• Pepsi Max 2l: £1

Key Customer Themes:• Price Lock: Theme remains in store with overhead signs

in the fruit and vegetable department.• Rollback: Continues to be a main theme in store.

Highlighted by lots of overhead signs, tax discs and shelf fins.

• Lets Garden: Theme continues with a whole section dedicated to garden related items. Supported by bunting, header boards, shelf edge strips and bus stops.

• Asda Price Guarantee: ‘You’ll be 10% better off. Let’s go disco.’ This slogan is displayed on Asda price guarantee overhead signs at the checkouts.

• NEW Easter: 14 bays in the seasonal aisle dedicated to eggs and bunnies. There are also several pallets of eggs around the store with lots eggs on a £1 offer. Highlighted by header boards and bus stops.

• NEW George Sale: Rails and dump bins of sale stock located outside the store.

• General Feel: It was a sunny day and the store had moved sale clothing outside. It looked like a small street market. The store was busy, well stocked and tidy.


Colchester, Essex – Wednesday 5th March






Key Customer Themes:• Great Offers: Theme remains with main signs

throughout the store highlighting offers.• Sports Relief: Theme still in place with ‘Fun & Games

and all profits go to Sports Relief’ presented on shipper on entry. This is also on wobblers, bunting and window posters around the store

• Easter: Theme continues with confectionary displayed on shippers and around the checkouts.

• Active Kids Vouchers: Remaining theme in store promoting ‘Spend £5 & receive 1 Active Voucher’. Seen advertised on wobblers.

• General Feel: Tidy and clear store. Spacious on entry with few gaps in the promotional areas. Staff seen working at serving customers in a friendly manner.

Key Deals:• Malteasers / M&M's Pouches: £1• McVites Digestive Biscuits: £1• Kettle Chips: ½ price• Robinsons Squash: £1• Selected Wines: Save 25%• Cadbury's Creme Eggs: 3 for £1.20• Cadbury's Egg ‘n' Spoon: £2

Clapham – Wednesday 5th March


Local






Key Customer Themes:• Easter: Theme still in place with 10 bays dedicated to

Easter related items in the seasonal aisle. Supported by shelf edge strips, shelf fins, shelf barkers and header boards.

• Sport Relief: Theme still in store with various sport relief related items around the store and at till points. Supported by large standee in foyer, snow ploughs, hanging signs and shelf fins.

• Love To Cook: Remaining theme in store. Highlighted by A boards tax discs and shelf fins.

• Sainsbury's Brand Match: Continuing theme is supported by shelf barkers and snow ploughs.

• NEW Save 25% Off Wine: An island in the seasonal area is dedicated to various wine with 25% off. Supported by directional overhead sign, A boards and shelf fins.

• Great Offers: Lots of aisle end offers supported by header boards and snow ploughs.

• General Feel: The store was clean and tidy. Fairtrade bananas are being highlighted with bunting at store entrance by the fresh flowers.Key Deals:

• Cadbury’s Drinking Chocolate: £2• Heinz Tomato Soup / Spaghetti And Beans 4pk: £2• Copella: ½ price• Fresh Line Caught Cod: Save 1/3• Muller Yogurts 6pk: ½ price• Lurpak: 2 for £5

Ipswich – Wednesday 5th March







Key Customer Themes:• Ant & Dec Saturday Night Takeaway: Theme remains

with high signs located over foods to take away.• The Big Clean And Tidy Event: Continuing theme with

high signs, bunting and bus stops seen in the cleaning dept.

• Easter: Theme still present in store promoting seasonal confectionery on 1 bay, checkouts and shippers.

• Pay Back Bonus: Remains in store ‘Save £10 On Your 4th Shop’, seen advertised on large signs over the checkouts.

• NEW Garden & Household Offer: Various garden and household products on offer over 6 bays.

• NEW Win A Holiday For 4 To The Universal Orlando Resort: Seen advertised on high signs above all the checkouts.

• NEW Pick Of The Shop: Signs used to promote the best offers in store. Particularly concentrated down the central aisle.

• General Feel: Tidy and clean store with well stocked shelves. Plenty of staff available to help customers.Key Deals:

• Philadelphia Cheese: ½ price• Mars / Snickers Ice Cream Minis 10pk: BOGOF• Flora Spread: £1• Carling 20pk / Stella Artois 18pk: £10• Dolmio Pasta sauce: £1• Heinz Baked Beans 4pk: 2 for £3• Ribena Squash: £1.86• Selected Fruit & Veg: 3 for £1.50

Streatham – Wednesday 5th March







Key Customer Themes: • Easter: Theme remains with11 bays in the seasonal aisle

dedicated to Easter related items. Supported by shelf edge strips, header boards and shelf fins.

• Brand Price Match: This theme continues in store and is supported by overhead signs.

• Health And Beauty Event: Event continues with several health and beauty products on half price offers. Highlighted by header boards and shelf fins.

• The Big Spring Clean: Continued support for this theme with numerous household cleaning items half price. Highlighted by A boards, header boards and shelf fins.

• NEW Offers: Lots of aisle end offers including BOGOF. Supported by header boards, freezer door stickers and shelf fins.

• General Feel: The store was clean, tidy and well stocked. But it wasn’t very busy.

Key Deals:• Knorr Stock Pot: £1.50• Andrex Toilet Rolls 9pk: 2 for £7.50• Cif: ½ price• Mr Muscle Toilet Power: ½ price• Heinz Soup: 5 for £3• Tyrrells Crisps: BOGOF• Activia Intensely Creamy 4pk: 2 for £4

Ipswich – Wednesday 5th February







Key Customer Themes:• Easter: Theme remains with 3 bays and several shippers

of seasonal confectionery seen near the checkouts.• M&S Bank: Continued support for this theme with signs

displaying ‘£150 of M&S gift cards when you open a current account and switch’ seen on every till point with leaflets.

• General Feel: Spacious store with shelves well stocked. Plenty of staff seen busy filling up and helping customers.

Key Deals:• Dine In For Two: £10• Chilled Soups: Buy 1 get 1 ½ price• Count On Us & Italian Meals: 2 for £6 • Selected Juice: 3 for £5• Deli Items: 3 for £6 • Various Meat / Fish / Poultry: 3 for £10• Pies For One: 3 for £5 • Selected Frozen Fish: 2 for £10• Wine's & Champagnes: Buy 6 save 25%

Weybridge – Wednesday 5th March








• Easter: Theme continues with confectionery seen on 2 bays, at checkouts, on a ladder rack and on shippers around the front of store.

• A Great Deal Locally: Theme remains with slogan advertised on all the major offers around the store. Seen mainly on overhead signs, sides of dump bins and assorted POS.

• NEW Mother's Day: A card shipper is seen on entry.• NEW Have Your Say: Seen on high signs encouraging

customers feedback to improve the Co-Op.• NEW Fairtrade Fortnight: ‘Up to 20% off products 24th

Feb- 9th March’. Seen advertised throughout the store against fair trade products.

• NEW The Co-Op Membership Join Now: Balloons advertising the slogan at the front of the store.

• A Good Deal For You: Slogan advertised on all the major offers around the store. Seen mainly on overhead signs, sides of dump bins and assorted POS.

• General Feel: Shelves had quite a few gaps, especially on the promotional areas. Plenty of helpful staff to assist.

Key Deals:• Meal Deal: £3• Ribena 1L: £2• Fanta / Dr Pepper / Sprite 2L: BOGOF• McVites Digestive Biscuits: £1• Walkers Hoops & Crosses multi pk: £1• Andrex Toilet Tissue 9pk: £3.50• Snickers / Mars 7pk: £2• Robinsons Fruit Shoot 8pk: £2

Wimbledon Chase – Wednesday 5th March








• Easter: Theme continues with 4 bays dedicated to Easter eggs and bunnies. This theme is supported by shelf edge strips and overhead signs. There are also till point displays full of small Easter eggs and chocolate bunnies.

• Aldi Super 6 Veg /Meat: Remaining theme in store with 6 veg / fruit and 6 meat offers. Supported by header boards, window poster, floor stickers and shelf barkers.

• NEW Swap And Save: Theme reoccurs throughout the store. Supported by lots of overhead signs and window posters.

• General Feel: The store was busy with a full car park and busy tills. The queues were quite long and customers had full trollies.

Key Deals:• Lemons 3pk: 69p• Mangetout: 69p• Chicken Kievs 2pk: 95p• Quilted Toilet Tissue 9pk: £3.49• Peeled Plum Tin Tomatoes: 39p• Free Range Eggs 6pk: 95p

Colchester – Wednesday 5th March







Key Customer Themes:• Easter: Continuing theme with 3 bays dedicated to

Easter eggs and bunnies. Supported by hanging signs and shelf edge strips.

• Italian Offers: Theme continues with hanging signs highlighting Italian wines.

• Healthier Choices: Remaining theme with all checkouts promoting healthier snack choices. Supported by checkout POS and window posters.

• NEW Special Offer / Special Price: 7 bays dedicated to various offers. Supported by header boards and shelf edge strips.

• Spring Series: Several bays dedicated to garden related items. Supported by hanging signs and dump bin posters.

• General Feel: The store has a fresh bakery section as you enter the store. It smelt lovely, with lots of croissants, Danish pastries and rolls. The store was well stocked and quite tidy.

Key Deals:• Parsnips 500g: 50p. • Sharon Fruit: 3 for £1• Iceburg Lettuce: 45p• Oats In Sachets 8pk: 99p• Mixed Peppers 3pk: 89p• Formil Wash Powder 65 Washes: £6.19• Bertolli 500g: £1.50• Wyke Mature Cheddar 300g: £1.99

Ipswich – Wednesday 5th March







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uk grocery retailer insights

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spacious store

various easter eggs

pk fosters

cosine blog key deals

additional bus stops

main theme

general feel

pallets of eggs