uk grocery retailer insights

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UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.

we 3rd August 2014

Key Customer Themes: • Fuel Save: This theme continues in store. It is supported

outside by banners and A boards and inside with overhead signs and bus stops. There were also reminders not to let June fuel savings expire, encouraging customers to use them by the end of July. This caused a long queue into the petrol station.

• Club Card Boost: This is highlighted in store by overhead signs.

• School Shop: The seasonal aisle has 15 bays dedicated to school stationery etc. There is also a whole seasonal area dedicated to school uniforms. The theme is supported by overhead and hanging signs, header boards, bus stops and pallets of stock with wrap around signage.

• Tesco Price Promise: This theme continues in store. It is supported by header boards and bus stops.

• Tesco Bank: This theme continue to advertise the Tesco Bank new current account. It is supported by till point POS and overhead signs.

• Garden Clearance Sale: This theme continues with 5 bays dedicated to garden items.

• General Feel: The store was clean, tidy and well stocked.

Key Deals:• Ben And Jerry's: BOGOF• Corn On The Cob: £1• Half Leg Lamb Joint: ½ Price• Walkers Crisps 6pk: 4 For £4• Princess Tuna 4pk: £3.50• Covent Garden Soups: ½ Price• Cathedral Extra Mature Cheddar: ½ Price

Highwoods, Colchester – Wednesday 30th July

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Key Customer Themes:• Summer BBQ: Seasonal items seen on the top shelf

over 3 bays.• Tesco Clubcard Fuel Save: The more you shop, the

more you save, plus save up to 20p a litre with Clubcard. Signage is displayed throughout store, especially around the checkout areas.

• General Feel: The main theme was the Clubcard Fuel Save. Shelves were filled well and there was plenty of staff to assist.

Key Deals:• Lunch Meal Deal: £3 • Vittel Water: 2 For £1• Zeo Soft Drink: £1.35 • Tropicana Fruit Juice 1l: 2 For £3.50• Tesco Milk 4pt: £1• Selected Spirits : 4 For 3 • Budweiser 15pk: £10• Tesco Finest Ready Meals: 2 For £6

Huddersfield – Wednesday 30th July








Key Deals:• Stella Artois 18pk: £8• Fairy Platinum Dishwasher Tabs: £5• Anchor Spreadable Butter: £2• Dairylea Spreadable Cheese: £1• Oreo Biscuits: 50p• Pet Food: 2 For £5

Key Customer Themes:• NEW School Shop: The seasonal aisle was totally

dedicated to school uniform and stationery items.• Asda Mobile PAYG Network Now Using EE Network,

The UK’s Largest 3G Network: This theme was heavily advertised at the till points and with posters around the store.

• Rollback: This theme continues in store, supported mainly by tax discs, floor stickers, overhead signs, header boards and shelf edge strips.

• Price Lock: Continues in store supported by overhead signs and shelf fins.

• Pet Event: There is a whole aisle dedicated to various pet food offers, supported by bunting, overhead signs and bus stops.

• Big Savings On Big Brands: This theme continues in store, highlighted by overhead and hanging signs.

• You'll Be 10% Better Off At Asda: This price guarantee is supported by overhead signs at till points.

• General Feel: The store was well stocked but quite untidy.


Ipswich – Wednesday 30th July






Key Customer Themes:• NEW School Shop: There are 15 bays dedicated to

school shop, including stationery and school uniforms. This is supported by header boards, overhead signs and bus stops.

• Seasonal Aisle: 15 bays are dedicated to outdoor related items, supported by shelf fins header boards and shelf edge strips.

• £15 Summer Bonus - Spend £40, 4 Times And Get £15 Off Shop At End Of August: This theme is supported by overhead signs and standees.

• Pick Of The Shop: This theme continues in store supported by overhead signs.

• I'm Cheaper: This theme continues in store and is highlighted by overhead signs and tax discs.

• 250 Free Morrisons Miles Points: This theme continues in store and is supported by overhead signs and standees.

• General feel: The store was clean and tidy but lots of shelves needed filling.

Key Deals:• Oral B Toothpaste: ½ Price• Robinsons Squash: ½ Price• Twining Tea Bags 80pk: £2• Haagen Dazs: ½ Price• Comfort 1.9L: ½ Price• Cheerio’s: ½ Price








Key Customer Themes:• NEW Back To School: There were 7 bays containing

school clothing, stationery, school bags, drink bottles and lunch boxes.

• Barbecue: There were 12 bays containing charcoal, disposable and non-disposable BBQs and other BBQ equipment.

• Sainsbury's Fuel - Save 10p Per Litre Of Fuel when you spend £60 or more in store: Signage was located in the entrance to the store.

• Sainsbury's Bank - New Credit Card Range: Signage was located by the checkouts.

• General Feel: This was a clean and tidy store.

Key Deals:• Back to School Stationery: 3 for 2• Pampers New Baby: 2 for £15• Nestle Shredded Wheat Bitesize / Original Shreddies: ½

Price• Coca-Cola / Coca-Cola Diet / Coca-Cola Zero 12pk: £3.50• Sainsbury's Cherry Tomatoes / Nectarines / FairTrade

Whole / Semi-Skimmed / Skimmed 4pt Milk: £1• Non-Disposable BBQ / Charcoal: Save 25%

Huddersfield - Wednesday 30th July







Key Customer Themes:• Wine / Champagne / Sparkling / Fortified Wine -

Buy 3 or More Save 10%': This was the only main signage seen in store.

• General Feel: This was a tidy store with well stocked shelves. Staff were also very helpful.

Key Deals:• Kellogg's Special K / Red Berries Cereal Bar / Milk

Chocolate• Chewy Delight Bars / Original Bars: £1 • Whole / Semi-Skimmed / Skimmed 4pt milk: £1• Single Bottles of Beer and Cider: 3 for £5.50• M&M's Peanut / Maltesers Pouch: £1 • Sainsbury's Sliced Bread Toastie / Fresher for Longer• Wholemeal / White 800g: 85p • Health Care / Beauty & Baby: 3 for 2• Budweiser 10pk / Carling 10pk: £8

Leeds - Wednesday 30th July


Local






Key Customer Themes• Brand Price Match: Continues to be highlighted in

store, by overhead signs. • Summer Of Sport: The seasonal aisle is dedicated to

various summer items including BBQ and picnic items. This is supported by header boards and bus stops.

• Health And Beauty Event: Various H&B offers with a display situated in the foyer and shelf fins in the aisle.

• Waitrose.com: Shop online at waitrose.com and let us deliver to your door. Supported by header boards and overhead signs.

• Offers: Aisle end offers continue in store, supported by aisle end header boards.

• General feel: The store was clean tidy and well stocked.

Key Deals:• Pet Food: 3 For £9• Andrex Toilet Tissue 9pk: £3.50• Davidstow Cheddar 700g: 1/3 Off• Innocent Juice: Save 1/3• Waitrose Pure Range Of Toiletries: £1.99• Jumbo Prawns Save: 1/3 Off



http://waitrose.com/






Key Customer Themes:• NEW Women's Beachwear And Swimwear: 30% off • Summer Of Flavour: 3 large displays positioned around

store containing the best seasonal ingredients. These included fresh fruit / dessert sauces / meringue / casting sugar / tortilla crisps / alcoholic beverages / confectionary - chocolate, sweets and cakes.

• M&S Cardholders: Our best travel exchange rates reserved for M&S Cardholders. Signage seen on every checkout

• M&S Bank: Introducing the NEW M&S Current Account. Signage is positioned on every checkout.

• General Feel: Very tidy, well laid out store. Summer is the main theme in store. Shelves are stacked well and plenty of helpful staff were seen assisting customers.

Key Deals:• Fishcakes & Crispbakes: 2 For £3• Picnicware: 30% Off• Tapas Meal Deal (4 Selected Tapas Items = Free Bottle Of

Wine): £10• Ice Cream: Buy 1 Get ½ Price• Wine / Champagne: Buy 6 Save 25% • Tortillas: 2 For £1.50• Single Pot Desserts: 3 For £3• Fruit Juice Not From Concentrate: 3 For £5 - Mix & Match • Selected Grill Items: 3 For £10

Leeds – Wednesday 30th July







Key Customer Themes:• NEW Back To School: There were 10 bays of school

accessories in store.• How Much Could You Swap & Save / Swap & Save

Up To 45%: Signage promoting this theme was seen throughout the store.

• General Feel: School supplies were the main theme seen on entry. Shelves were fully stocked and stacked well and there were plenty of staff assisting a busy store.

Key Deals:• Aldi Super 6 Fruit & Veg: 69p • Newcastle Brown Bottled Ale: £1.25• Snackrite Tortilla Chips Nacho Cheese / Lightly Salted:

65p • Harvest Morn Multigrain Cereal Hoops: £1.15• Coca-Cola / Coca-Cola Diet 6pk: £1.98• Carlo Stone Baked Pizza: 89p • Orchard Fresh Golden Delicious / Granny Smith Apples 6 /

7 / 8pk: £1.29 • Champion Chips: 89p

Leeds - Wednesday 30th July







Key Customer Themes:• NEW Summer Drinks Festival - Everything From

Bottles Of Beer To Bubbly: This is the main theme in store with various offers on aisle ends and seasonal bays. It is supported by bunting, overhead signs and bus stops.

• Fair And Square Prices: This theme continues in store. It is supported by overhead signs, standees and shelf fins.

• Good With Food: This theme continues to be the slogan on POS highlighting offers around the store. There are dump bins, shelf edge strips and header boards.

• A Great Deal Locally: This theme also continues to be the slogan on POS highlighting offers around the store. There are dump bins, shelf edge strips and header boards.

• Sourced Locally: Locally sourced items highlighted by overhead signs and shelf edge strips.

• General Feel: There was a nice festive summer feeling in the store. This was created by lots of bunting and BWS offers around the store.

Key Deals:• Buy 4 Bottles Of Wine Or More And Save 15%• Fosters Lager 4pk: £3.75• Carlsberg 18pk: £10• Strongbow Cider 10pk: £8• Finish Dish Washer Tabs: ½ Price• Andrex Rolls 9pk: £3.50• Walkers 12pk: BOGOF

Prettygate, Colchester - Wednesday 30th July







Key Customer Themes:• Car Care & Maintenance: There were 4 bays of car

accessories in store.• BBQ: There were 7 bays of BBQ equipment.• The Flower Market: There were 3 bays containing cut

and potted plants / flowers.• Market Fresh Quality: Signage hung from the ceiling

around the store and also in fresh produce areas.• Healthy Checkouts: POS was located on the end of till

points.• General Feel: Bulk stacks were located around the store.

Shelves were filled well but were quite cluttered, however there was plenty of staff to assist.

Key Deals:• Harbour Fresh Scottish Salmon Fillets: £2.69 • Harbour Fresh Cod Fishcakes: £1.19• Mars / Snickers Ice Creams Bars 7pk: £1.99• Harvest Basket Croquettes Hash Browns: 69p • Morning Fresh Whole / Semi-Skimmed Milk: 95p• Nescafe Original Coffee: £3.79• Formil Washing Powder Azure Freshness: 2 for £14• Cushelle White Toilet Tissue 24pk: £7.49

Huddersfield - Wednesday 30th July







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uk grocery retailer insights

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seasonal aisle

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