PiQ Audience Report: UK Music & Radio Community of 58k Tweeters Data from: 8th June – 8th July 2014

About PiQ

Social Media Listening

Poor people insight

 

CRM Customer

interactions only

 

PiQ is built on four foundations:  1. Target audiences not keywords to track customers 24x7  2. Realtime trend detection with audiences without prior knowledge required  

3. Identify influencers within relevant audiences  

4. Deep content analytics at users fingertips  

Market Research

Slow, not addressable

 

PiQ is a simple way to action customer audiences in real-time

UK Music and Radio Overview

48% female

52% male

The gender balance of this community is fairly equal, with the largest age group between the ages of 25 and 34.

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<25   25-­‐34   35-­‐49   >50  

UK Music and Radio Audience Top Hashtags Hashtag Cloud

WHAT this is

Shows the top hashtags used by audience

Size of word shows volume

Saturation of word shows relevance

HOW to use it

Identify key topics which audience discusses

Plan content around this

MORE

The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting

This community talks about popular sporting events such as the Tour de France and Wimbledon as well as popular music and culture

UK Music and Radio – Top Radio Presenters/DJs!WHAT this is

Shows the top Radio Presenters and DJs within the community

They are ordered by their degree of influence over other people in the audience (CPI)

HOW to use it

You can use this to identify the key celebrity influencers in the radio community

MORE

The Top Radio Presenters and DJs have millions of listeners between them, and therefore their taste in music will have a direct influence on the community

CPI PI Fllwrs Bio

Stan Collymore @StanCollymore

94 82 486,592 Official Stan Collymore. England, Liverpool, Villa, Forest, Leicester, Bradford, Palace & Southend United! Radio & TV Broadcaster. Views are mine and mine alone.

Nick Grimshaw @grimmers

93 89 1.5M Radio 1 BBC Presenter

Phil Lester @AmazingPhil

93 87 682,049 That guy with the hair from YouTube and Radio 1

Lauren Laverne!@laurenlaverne!

92! 87! 286,810! How could the immortal, collective brain be mistaken? BBC 6Music DJ, TV lady, writer of stuff. This is my (occasionally too) personal Twitter account.

Fearne Cotton!@Fearnecotton!

90! 92! 4.8M! Rockin in a free world DJ/designer/mumma

UK Music and Radio – Top Music Journalism!WHAT this is

Shows the top Music media platforms within the community

They are ordered by their degree of influence over other people in the audience (CPI)

HOW to use it

You can use this to identify the key Magazines/ websites whose stories are being shared by the community

CPI PI Fllwrs Bio

NME!@NME!

95! 89! 628,469! First for music news. Updated by @itsmikelike @gregochrane @lucyjones @kevinegperry @ztubbz @jenny_stevens @laurasnapes

Billboard!@billboard!

92! 93! 1.5M! Billboard is the source for latest music charts, news, events & more

Rolling Stone @Rollingstone

92 92 3.3M The latest news and more from Rolling Stone magazine and http://RollingStone.com

Gigiwise!@Gigiwise!

88! 64! 25,469! All the latest music news, photos, reviews, interviews and more…

Kerrang! Magazine @KerrangMagazine

88 87 437,145 The world’s biggest selling weekly rock magazine.

UK Music and Radio – Top Music Festivals!WHAT this is

Shows the most popular Music Festivals within the community

They are ordered by their degree of influence over other accounts in the audience (CPI)

HOW to use it

Allows understanding of which festivals are the most successful at engaging with fans and building a social media presence

CPI PI Fllwrs Bio

Reading & Leeds Fest @OfficialRandL

90 79 165,351 The official Reading and Leeds Festival Twitter – follow us for the latest news!

Download Festival @DownloadFest

88 78 172,584 The OFFICIAL Twitter for Download – the greatest festival in the world – FACT

Glastonbury Festival @GlastoFest

85 85 412,521 The official Glastonbury Festival Twitter page. We can’t answer every question asked on here, but it should hopefully be answered on

Bestival @Bestival

82 75 53,132 @Bestival 2014 – 4/5/6/7 September at Robin Hill, Isle of Wight #HMSBestival

Creamfields @Creamfields

82 77 94,179 The World’s leading dance music festival #creamfields OFFICIAL AFTERMOVIE OUT NOW!

UK Music and Radio - Top Corporate Influencers!WHAT this is

This shows the top Corporate accounts that are influencing the community

HOW to use it

This helps understand the brands that are making an impact among these users

MORE

The dashboard edition of PiQ allows you to filter out human/corporate and search for users by location, gender or influence

CPI PI Fllwrs Bio

Island Records @IslandRecords

88 89 480,661 The official Island Records Twitter. Island Def Jam Music Group. Your View to Behind The Scenes of IDJ Courtesy of @DJJazzy

theQuietus @theQuietus

88 79 51,849 A new rock music and pop culture website. Tea, toast and cheese

Ministry of Sound!@ministryofsound!

87! 87! 439,215! The home of dance music. Bringing you the latest on our world-famous club, compilations, artists, international events

Pitchfork @pitchforkmedia

86 93 2.4M The essential guide to independent music and beyond.

PledgeMusic @PledgeMusic

85 76 51,218 Hands On, Direct-to-fan The new business of making music.

UK Music and Radio - Top Brands!WHAT this is

Shows the top Brands referred to by audience

HOW to use it

Identify and compare the brands that an audience is talking about

MORE

The dashboard edition of PiQ updates this data daily and provides data for every brand being talked about

You can also find the top images, videos and stories being shared each day, week or month

Brand Relevance (Higher is more relevant)

Volume

Facebook

2.2x 9K

BBC 18x 9K

Google 3.5x 5K

Amazon 6.7x 5K

Manchester United 7x 5K

Apple 2.9x 2K

Tesco 28x 2K

Netflix 2x 2K

Nike 2.1x 2K

Want more?!

Competitors

•  Identify their influencers •  Identify the content which drive their

audience •  Build strategies to beat them

Real-time

•  Track and respond to audience trends in real-time

•  See daily snapshots of audience affinity and content behaviour

•  Benchmark against your competitors

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