1. Webinar
Online Fashion UX Benchmarking Study
An examination of four major online retailers
1st June 2011

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Overview

Introductions

3. Study Background 4. Methodology and Technology 5. Findings and Opportunities 6. Questions and Comments 7. UserZoom at a glance 8. Whatusersdo at a glance2
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Introductions
Arthur Moan
Country Manager UK & Ireland at UserZoom
Giuseppe Sorrentino
User Experience Researcher at UserZoom
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Todays Session Goals

See how young women shop online for fashion, to identify:

11. The features they find appealing 12. The factors that affect brand perception 13. How well retailers achieve cross-sell and up-sell 14. If the delivery options are easy to understand, specifically for non-registered customers 15. To compare performance across 4 major online fashion retailers 16. Introduction and review of UX Benchmarking methodology 17. Introduction and review of UserZoom software solution for conducting this type of research complimented by whatusersdo methodology4
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Study Background
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Methodology and Technology
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Heres how wed define UX Benchmarking:The process of comparing a websites performance, specifically in relation to UX metrics, including among others effectiveness, efficiency, overall satisfaction and quality perception, to another that is widely considered to be an industry standard benchmark or best practiceUX benchmarking provides a snapshot of the performance of your website and helps you understand where you are in relation to a particular standard.

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10 must-dos with UX Benchmarking
Define measurable & comparable UX-related KPIs (key performance indicators)
Select competitors to benchmark against
Define target audience
Identify common site activities/tasks (between-subjects design)
Conduct research using scenario-based testing
Gather bothquantitative & qualitative data
Use the quantitative data to test for statistically significant differences between means or proportions
Use qualitative data to support your findings and understand the why
Research at least twice a year to measure design changes and trends in expectations
Use the right research solution/tool
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22. About unmoderated remote usability testing

Hundreds of users agree to participate in a study

23. In their natural context 24. From geographically spread locations 25. Users try to complete tasks(or goals) + answer questions 26. No human moderation needed 27. UZ browser bar connects users with UZ secure servers