UK Pet Insurance

Hypothesis test

Interest in ‘pandemic pets’ has been booming

Sky News, 28th Mar 2020. Accessed 5th Jun 2020

The Guardian, 26th Mar 2020. Accessed 10th Jun 2020

Hypothesis

News outlets globally reporting a rise in pet adoption enquiries. Are we

seeing a similar trend on search? How is that manifesting in pet

insurance interest?

Pet insurance searches rose immediately after lockdown

5 days after lockdown, on 27th Mar searches were at +94% the Jan avg

Microsoft Internal, Jan – 6th Jun 2020. All devices. Based on top Pet Insurance searches

0%

100%

200%

300%

Search volume (Indexed to 1st-7th Jan avg)

Clicks increased exponentially versus searches

While searches grew +94% on 27th Mar, clicks increased by almost 3.5x

Microsoft Internal, Jan – 6th Jun 2020. All devices. Based on top Pet Insurance searches

0%

100%

200%

300%

Clicks & search volume (Indexed to 1st-7th Jan avg)

Searches Clicks Linear (Clicks)

Rebound analysis: Pet insuranceAnalysis provides at-a-glance view on current commercial viability of pet insurance marketplace

compared to times of relative normality. It is a technical analysis agnostic to external indicators.

Microsoft Advertising Internal, 2020

Median of May ‘19 and May ’18

3, 5, 8, 10, 12, 15 day moving averages

30, 35, 40, 45, 50, 55 day moving averages

Conclusion

• Lockdown has pushed people indoors for

extended periods

• Pet adoptions are on the rise, a trend first

observed late March

• Pet insurance searches & clicks have eclipsed

Jan average

• The trend is growing, and the marketplace

continues to grow

• First-time pet owners may be seeking

knowledge on how to care for their pets as

part of the insurance journey