uk presentation serious games expo lyon 2009 v2
DESCRIPTION
This presentation is the English version of the one Cécile and I made at the \'Serious Games Expo 2009\' in Lyon on the 9th December 2009. It showcases the set of simulations / serious games designed and developed at INSEAD CALT and then commercialised by AlphaLabs on collaboration, change, innovation management, as well as InnoTube, the collaborative WEB2.0 tool developed in the framework of the EC-funded project LABORANOVA which is closing its experimental phase. For more details on EIS, EagleRacing, Synergy, LingHe and GulfCom please contact Cécile at [email protected]. For what concerns InnoTube, please feel free to contact me via LinkedIn.TRANSCRIPT
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AlphaLabs 2009
presents its Simulations
AlphaLabs
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AlphaLabs 2009
EIS Simulation
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AlphaLabs 2009
An efficient solution for mastering the process of change management
1. What is it?1. What is it?
2. To Whom ?2. To Whom ?
3. How ?3. How ?
4. Our References4. Our References
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AlphaLabs 2009
1. What is it?1. What is it?
� The EIS Simulation is a multimedia learning software which allows participants to simulate important changes within an organization while facing various forms of resistance.
A new learning method to conduct change
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AlphaLabs 2009
A tool adapted to different kinds of organizations and situations
2. To Whom ?2. To Whom ?
The EIS Simulation applies to:
•SMEs and large corporations.•Private and public organizations. •Universities, Business Schools and Corporate Universities.
The EIS Simulation enables participants to experience the change process by stimulating productive group discussions on the subject of change and innovation management within a risk-free environment.
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AlphaLabs 2009
3. How ?3. How ?
The simulation devises a situation where a group of consultants and/or managers (i.e. the change agents) are appointed to convince the reluctant management board of an outstanding performing subsidiary to adopt the parent company’s Executive Information System (EIS).
A simulation-based workshop can be rolled out within a timeframe of a half-day and a full day (including briefing, simulation running and de-briefing) with teams of 3-6 members each.
Participants of the EIS Simulation are confronted with a real situation of change management and
with all its difficulties
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AlphaLabs 2009
More than 240 professionals (Managers, professors, and trainers) deploy the EIS Simulation world-wide. In 2009, more than 12 400 persons were trained.
Our references : FERRARI, FIAT, PFIZER, BTS, IBM, EXPER, GESTCHANGE, ALCATEL-LUCENT, SONALP, ALSTOM, MANDIRI, BBVA, CEMEX, DELOITTE, CLIFFORD CHANCE,CORECONSULTING,BRAKA, DHL, SWEDISH TRADE COUNICIL, DANFOSS, IKEA, CREDIT AGRICOLE, BMW, ABB, ABN AMRO, BELCAGOM, DELOITTE, CREDIT SUISSE, FORD, FINMECCANICA, L’OREAL, ROCHE, WORLD BANK…
Aarhus School of Business, AGSM, ALBA, Albert School of Business, Audencia, Boston University, INSEAD, CEDEP, China Europe International Business, Columbia Business School, Crandfield University, Darden Business School,Duke Coporate Education, ESADE, ESCP-EAP, FH Flensburg, FH Ingolstadt, HEC Montréal, IAE Aix-en-provence, IAE Paris, India School of Business, Irish Management Institute,Kellogg School of Management, Lake Forest, National Defence Universitty, NY University, Texas University…
4. Our References4. Our References
The essential tool for change management
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AlphaLabs 2009
OUR REFERENCESOUR REFERENCES
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AlphaLabs 2009
OUR REFERENCESOUR REFERENCES
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AlphaLabs 2009
Understanding the dynamics of Diffusion, Change & Resistance
Your ChallengeYour Challenge
Change Recipients
Change Strategists
Change Implementation Process
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AlphaLabs 2009
Change and Innovation
GAMEGAME
LEARNINGLEARNING
EIS Simulation
EIS Simulation
The Challenges of Change
Albert A. ANGEHRNProfessor of Information Technology and Entrepreneurship Alcatel Chair of Net Economy & e-ManagementDirector, Centre for Advanced Learning Technologies (CALT)INSEAD, The European Institute of Business Administration
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AlphaLabs 2009
French EIS Simulation : The Challenges of Change
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AlphaLabs 2009
Your Mission during the Simulation
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AlphaLabs 2009
The Organisational Chart
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AlphaLabs 2009
SomeSome ScreenshotsScreenshots
AlphaLabs - 2009
The Score sheet
The Personal Profiles
Networks
The Control Panel
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AlphaLabs 2009
LetLet ’’ss playplay !!!!
AlphaLabs AlphaLabs -- 20092009
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AlphaLabs 2009
LingHe Simulation
AlphaLabs - 2009
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AlphaLabs 2009
LingHe Simulation
What is LingHe?
LingHe is an adaptation of the EIS Simulation where the characters, their behaviours and all related dynamics (networks, cultural factors, etc.) simulate a realistic Chinese context.
What does a LingHe workshop aims to achieve?
The LingHe Simulation provides a rich, interactive learning experience, intended to help individuals understand how changeand transformation take place in Chinese
organizations.AlphaLabs - 2009
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AlphaLabs 2009
The LingHeSimulation
AlphaLabs - 2009
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AlphaLabs 2009
GulfCom Simulation
AlphaLabs - 2009
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AlphaLabs 2009
GulfCom SimulationGulfCom has been conceived to explore the specific challenges of leading change in
Middle Eastern organisations and to address the local specific training needs.
What's the game scenario?Imagine yourself at GulfCom.GulfCom is a Middle East telecommunications company with a majority shareholder named Al SaqrInvestments.
Your mission:Al Saqr group that has sent you to GulfCom to convince the 24 members of its Management Board to effectively implement locally the group-wide Performance Management System (PMS)As you enter the GulfCom simulation, you'll see that the new PMS has already been firmly set in place throughout the entire Al Saqr group, with the only exception of GulfCom; you'll also see that GulfCom has tended to finding convenient ways or "nice excuses" to avoid / put off the adoption of the group-wide PMS so far, because of their outstanding contribution to the overall success of the GulfCom operations.
In what specific context will GulfCom be used?The GulfCom Simulation will be the key component of 1-day learning experience workshops designed for facilitated groups of managers and decision makers who are interested in extending their understanding of the dynamics of change and transformation in Middle East contexts.
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AlphaLabs 2009
EagleEagleEagleEagleEagleEagleEagleEagle RacingRacingRacingRacingRacingRacingRacingRacing Simulation
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AlphaLabs 2009
EagleEagleEagleEagleEagleEagleEagleEagle RacingRacingRacingRacingRacingRacingRacingRacingSimulation
EagleRacing is a video-based collaborative decision-making simulation.
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AlphaLabs 2009
EagleEagleEagleEagleEagleEagleEagleEagle RacingRacingRacingRacingRacingRacingRacingRacing SimulationWhat management challenges does
EagleRacing aim to address?
•Management decision-making
•Cross-sector collaboration
•Ethical, culture-specific and value-related factors in collaboration contexts
•Collaboration traps and barriers
•The opportunities and limitations of collaboration technologies
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AlphaLabs 2009
EagleEagleEagleEagleEagleEagleEagleEagle RacingRacingRacingRacingRacingRacingRacingRacing Simulation
EagleRacing can be played on-site during a workshop or on-line over 4-8 weeks in one
of3 possible formats (“Beyond the classroom”):
� Engaging participants actively before the workshop starts on campus - helping them to get to know each other better through a collaboration experience which is then debriefed at the beginning of the program (BEFORE)
� Engaging participants actively during a module break (DURING)
� Engaging participants actively after the end of a workshop – giving them a context (and “pretext”) to remain in touch afterwards, by extending their management learning experience as well as their networking and collaboration patterns (AFTER)
How is it played?
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AlphaLabs 2009
AlphaLabs - 2009
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AlphaLabs 2009
Synergy Simulation
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AlphaLabs 2009
SynergySimulation
Your mission:You and your team have just been appointed by the Board of GlobeCom to a challenging and critical management mission: Over the next 6 months you will be operating at FrontMedia, a recently acquired fast growing company.
Your objective there is to persuade a successful but very independent-minded top management team to harmonize their processes to the ones of the GlobeCom group by
adopting Synergy, the group-wide collaboration system that GlobeCom has recently rolled out.
The Challenge of Adopting Advanced Collaboration Processes and Systems in Large Organization
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AlphaLabs 2009
InnoTube� Web2.0
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AlphaLabs 2009
An efficient tool for mastering the time that changes :
innovation, collaboration, communities…
1. What is it ?1. What is it ?
2. To Whom ?2. To Whom ?
3. How ?3. How ?
4. Our References4. Our References
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AlphaLabs 2009
A new learning method to work in a collaborative way
1. What is it ?1. What is it ?InnoTube is a Web-based system aiming at supporting and stimulating Innovation-centered Knowledge Exchange and Sharing among distributed groups and communities.
InnoTube consists of 6–coupled knowledge exchange environments, namely:
� a featured Video Channels Space
� a Community Network Visualization and Navigation Tool (NVNT)
� a Rich Profiling Space
� a set of Intelligent Agents (Connection A., Recommending* A., Concierge A., Similarity A.)
� a Communication Space (Text- / Video-chat, forums, comments)
� a Games Space
(*) the Recommending agent gathers information about users’ profiles and behaviours in order to select the most appropriate videos to watch and users to connect with
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
� VideoChannels
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster� NVNT: the
CommunityNetwork Map
� Ideas / Videos
� People
� Tags
� Connections
Sat May 3112:07:551
Mon Jun 212:38:372
Thu Jun 2610:37:033
Thu Jul 308:41:304
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
� Rich Profiling� Interests
� Competences
� Blog
� Activities
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
� Games!
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
� IntelligentAgents� Concierge
� Connection
� Similarity
� Recommendation
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
� Communication� Comments
� Forums
� Chat
� Video-Chat
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AlphaLabs 2009
A tool adapted to different kinds of organizations and situations
InnoTube applies to:
� Large corporations
� SMEs and SMEs associations.
� Private and public organizations.
� Universities, Business Schools and Corporate Universities.
2. To Whom ?2. To Whom ?
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AlphaLabs 2009
A tool adapted to different kinds of organizations and situations
InnoTube has been already experimented in the following contexts of use:
� New Product Design and Development (NPD)
� Car manufacturing industry (Alfa Romeo, FIAT)
� Executive Education
� In an association with corporate organisations(GMP programme @ CEDEP)
� In a large organisation corporate university(SLD programme @ Alcatel-Lucent)
InnoTube is going to be deployed in the following contexts of use:
� Crisis Management
� Innovation diffusion for eGov services addressing rural SMEs
2. To Whom ? Some examples…2. To Whom ? Some examples…
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AlphaLabs 2009
A tool adapted to different kinds of organizations and situations
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AlphaLabs 2009
InnoTube can be used alone as collaborative WEB2.0 working environment in order to foster ideas and experiences exchange and sharing, but also in combination with a simulation, as follows:
� to support to the simulation
� in order to sustain the collaborative work / activities between the community members, or
� for helping the simulation facilitator(s) in managing the simulation community of users
� using the simulation as a support in order to pursue a goal in a specific context of use (e.g. innovation, change, executive education…)
� e.g. focus on collaboration thanks to EagleRacing
� e.g. focus on change thanks to EIS or LingHe…
3. How ?3. How ?
InnoTube supports and facilitates the collaborative work in communities
of innovators and of learners
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AlphaLabs 2009
In the framework of Executive Education, InnoTube supports
� projects based on Action Learning
� BEFORE…
� DURING…
� AFTER…
…training Modules andexperiencing cross-Projects Collaboration
� Experience Exchange AFTER a Training Module, and Community Building
In order to:
� ADD VALUE (Learning & networking) to traditional Management Programs
� Help managers to EXPERIENCE WEB2.0
3. How ? Some Contexts of Use3. How ? Some Contexts of Use
InnoTube supports and facilitates the collaborative work in communities
of innovators and of learners
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AlphaLabs 2009
InnoTube: the Web2.0 Innovation booster
InnoTube has been experimented at Alfa Romeo and FIAT in the New Product Design & Development context of use (*)
Experimentation in progress at CEDEP in the framework of Executive Education
Experimentation in progress at Alcatel-Lucent in the framework of Executive Education
(*) Angehrn, A.A., Luccini, A.M. and K. Maxwell (2009), InnoTube : A video-based connection tool supporting collaborative innovation, Interactive Learning Environment (ILE) Journal, Vol. 17 No. 3, pp 205-220.
4. Our References4. Our References
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AlphaLabs 2009
Supporting the social dimension within the communities of innovators and of learners in
the organisations
� Fostering PARTICIPATION by� Making social activities / interaction visible
� Providing the means of self expression (videos, texts)
� Exploring the network of relationships and knowledge
� Playing a game
� Providing the means to develop TRUST� By implementing mechanisms of feedback and reputation
� Allowing a user the ability of SELF-DESCRIBING� Personal Digital Identity
� Providing COMMUNICATION means� Forum, blog, communication one-to-one (video / chat)
The ChallengeThe Challenge
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AlphaLabs 2009
Site@: www.alpha-simulations.com
@Blog: http://simulationeis.blogspot.com/