uk search landscape report...top 25 advertisers in may 2016 how do search strategies differ? share...
TRANSCRIPT
![Page 1: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/1.jpg)
UK Search Landscape Report House & Home
May 2016
© 2016 Net Media Planet Ltd. All Rights Reserved
www.nmpilondon.com
![Page 2: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/2.jpg)
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Beds – p.2
Agenda
Carpets – p.7
Kitchens – p.12
© 2016 Net Media Planet. All Rights Reserved
www.nmpilondon.com
Share of Search
Search Landscape Matrix
Position Coverage
Unique Ad Copy Usage
Share of Search
Search Landscape Matrix
Position Coverage
Unique Ad Copy Usage
Share of Search
Search Landscape Matrix
Position Coverage
Unique Ad Copy Usage
Sofas & Armchairs– p.17 Share of Search
Search Landscape Matrix
Position Coverage
Unique Ad Copy Usage
![Page 3: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/3.jpg)
Beds
![Page 4: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/4.jpg)
3 3
Top 10 Advertisers in May 2016
Who has the Largest Share of Search?
Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of
all adverts, weighted by keyword search volume.
Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience
![Page 5: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/5.jpg)
4 4
Top 25 Advertisers in May 2016
How do Search Strategies Differ?
Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.
Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.
Keyword Coverage (%)
Ave
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e P
osi
tio
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![Page 6: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/6.jpg)
5 5
Top 10 Advertisers in May 2016
Who has the Best Positional Strategy?
Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+
across the keyword set analysed.
Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,
generating a higher CTR.
Nu
mb
er
of
Ap
pe
ara
nc
es
% of ads in positions 1-3 % of ads in positions 4+
![Page 7: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/7.jpg)
6 6
Top 10 Advertisers in May 2016
Who does the Most Unique Ad Copy Testing?
Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the
keywords analysed.
Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a
high relevancy to the individual search terms.
% o
f U
niq
ue
Ad
Co
pie
s
![Page 8: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/8.jpg)
Carpets
![Page 9: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/9.jpg)
8 8
Top 10 Advertisers in May 2016
Who has the Largest Share of Search?
Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of
all adverts, weighted by keyword search volume.
Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience
![Page 10: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/10.jpg)
9 9
Top 25 Advertisers in May 2016
How do Search Strategies Differ?
Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.
Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.
Keyword Coverage (%)
Ave
rag
e P
osi
tio
n
![Page 11: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/11.jpg)
10 10
Top 10 Advertisers in May 2016
Who has the Best Positional Strategy?
Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+
across the keyword set analysed.
Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,
generating a higher CTR.
Nu
mb
er
of
Ap
pe
ara
nc
es
% of ads in positions 1-3 % of ads in positions 4+
![Page 12: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/12.jpg)
11 11
Top 10 Advertisers in May 2016
Who does the Most Unique Ad Copy Testing?
Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the
keywords analysed.
Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a
high relevancy to the individual search terms.
% o
f U
niq
ue
Ad
Co
pie
s
![Page 13: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/13.jpg)
Kitchens
![Page 14: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/14.jpg)
13 13
Top 10 Advertisers in May 2016
Who has the Largest Share of Search?
Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of
all adverts, weighted by keyword search volume.
Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience
![Page 15: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/15.jpg)
14 14
Top 25 Advertisers in May 2016
How do Search Strategies Differ?
Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.
Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.
Keyword Coverage (%)
Ave
rag
e P
osi
tio
n
![Page 16: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/16.jpg)
15 15
Top 10 Advertisers in May 2016
Who has the Best Positional Strategy?
Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+
across the keyword set analysed.
Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,
generating a higher CTR.
Nu
mb
er
of
Ap
pe
ara
nc
es
% of ads in positions 1-3 % of ads in positions 4+
![Page 17: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/17.jpg)
16 16
Top 10 Advertisers in May 2016
Who does the Most Unique Ad Copy Testing?
Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the
keywords analysed.
Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a
high relevancy to the individual search terms.
% o
f U
niq
ue
Ad
Co
pie
s
![Page 18: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/18.jpg)
Sofas & Armchairs
![Page 19: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/19.jpg)
18 18
Top 10 Advertisers in May 2016
Who has the Largest Share of Search?
Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of
all adverts, weighted by keyword search volume.
Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience
![Page 20: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/20.jpg)
19 19
Top 25 Advertisers in May 2016
How do Search Strategies Differ?
Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.
Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.
Keyword Coverage (%)
Ave
rag
e P
osi
tio
n
![Page 21: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/21.jpg)
20 20
Top 10 Advertisers in May 2016
Who has the Best Positional Strategy?
Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+
across the keyword set analysed.
Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,
generating a higher CTR.
Nu
mb
er
of
Ap
pe
ara
nc
es
% of ads in positions 1-3 % of ads in positions 4+
![Page 22: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/22.jpg)
21 21
Top 10 Advertisers in May 2016
Who does the Most Unique Ad Copy Testing?
Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the
keywords analysed.
Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a
high relevancy to the individual search terms.
% o
f U
niq
ue
Ad
Co
pie
s
![Page 23: UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share Landscape Matrix Insights The Search Landscape Matrix report gives an indication](https://reader036.vdocument.in/reader036/viewer/2022071111/5fe6e59b571bc378d33cdb3b/html5/thumbnails/23.jpg)
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