British Eco Design Showcase British Embassy, Paris, France17 June 2011

Step towards a global low-carbon economy

Do you produce a designed product that is sustainably produced or uses recycled materials for productsfor a commercial market?

If so, then UK Trade & Investment (UKTI) would like to invite you to take advantage of this excitingopportunity in which you can meet with buyers, make new contacts and discover the potential for yourproducts in Europe while exhibiting in a prestigious location.

What do we mean by Eco or Sustainable design?

Eco or Sustainable design is the creation of products that are made using renewable resources and are designed for reuse and recyclingafter their useful life. Furthermore, products made in this way are intended not to seriously impact the environment either when they arebeing created or when they are being used.

Creative designers, for example, are perhaps the most inventive when it comes to upcycling or creating new products from old waste. Eco design may also use bi-products of industry, reducing the amount of waste being dumped in landfill, or may harness new sustainablematerials or production techniques.

Other aspects of sustainable design could include sourcing and transportation, use of energy in production or replacing short-life consumerproducts with longer-life, more durable products.

Heritage and value is also a consideration: products which preserve local heritage and skills, promote service and experience as analternative to consumerism and advocate social or environmental change.

What are the opportunities?

The international journey towards a low carbon economy is building momentum and the transition is creating enormous opportunities for UK businesses with the expertise to deliver energy and resource efficient solutions.

In every sector, in every market, the UK is demonstrating these world-class capabilities.

British Eco Design Showcase British Embassy, Paris, France17 June 2011

Boost your credibility by being part of a British Government associated visit

This exclusive event will be held on theterrace of the British Embassy's gardens.

UK Trade & Investment (UKTI) can help you develop your international tradepotential and access new markets. UKTI services are part of the UKGovernment's portfolio of Solutions for Business.

More information?

Developed by UKTI in conjunction with strategy partners, the UK Know How campaign aims to position the UK's 'whole of economy' lowcarbon capabilities to international buyers and investors through a simple yet powerful proposition. Visit the UK Know How website fordetails.

Why join us?

This unique event aims to encourage British Eco Design businesses to interact with European buyers and will make a real difference to yourbusiness. There is simply no substitute for a personal visit so if you are serious about doing business in Europe you have to go there andmeet the people and build contacts.

Attend this event and you will:

• Exhibit a selection of your Eco-products for one day at the British Embassy in Paris.

• Meet potential buyers, partners, distributors and specialised press from France, Spain, Italy and Germany.

• Receive details of all guests invited with full contact information.

• Access the support of our UKTI representatives and the Head of Creative Industries for France, who will be present at

the event to provide assistance before, during and after the event.

How much will it cost?

This visit will cost you a registration fee of just £50 + VAT per delegate plus £510 for our Overseas Market Introduction Service

Is funding available to help companies take advantage of this visit?

Yes - qualifying companies can receive funding to help meet travel costs. Please contact us for details.

Interested?

Space is limited and registrations must be in by 8 April 2011 so to find out more and to secure your place, please contact Pat Steele at pat.steele@nscci.co.uk or call us on 01782 224401 today.

One point of contact...one world of opportunitywww.ukti.gov.uk/westmidlands