u.lab - it's about you

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Edited by Joanne Jakovich, Jochen Schweitzer, Wayne Brooks, Julie Jupp, Nathan Kirchner, Melissa Edwards and Natalia Nikolova This book captures the early days of u.lab's experiments into interdisciplinary and intergenerational creativity, thinking and doing. The co-founders document their ambition to evolve learning environments and research collaborations to be more inclusive, more creative, more loving and more led by action that benefits communities at all levels. As they cultivate their own ways of creative innovation they describe three distinct but connected experiments: Creative Minds – a two week thinking and doing course; Entrepreneurship Lab, a full semster subject for courageous, passionate and motivated young entrepreneurs; and BikeTank – a weekly event to explore rapid-paced ideation and prototyping.

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it’saboutyou

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DAB Doc [14]

First edition published in 2011 by DAB DocumentsFaculty of Design, Architecture & BuildingUniversity of Technology, SydneyPO Box 123 Broadway NSW 2007Australia

Tel: +61 2 9514 2000http://www.dab.uts.edu.au

ISBN: 978-0-9808622-3-2

Edited by:Wayne BrookesMelissa EdwardsJoanne JakovichJulie JuppNathan KirchnerNatalia NikolovaJochen Schweitzer

Design: Joanne Jakovich

Printer: Peachy Print

All articles and images are released under the Creative Commons Liscenses Attribution-Non-Commercial-No Derivitives (CC BY-NC-ND) at the discretion of the author.

Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions.

Printed and bound in Australia.

UTS CRICOS Provider code: 00099F

u.lab’s BikeTank is supported by City of Sydney.

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an emerging interd isc ipl in ary framework for inno vat ion

projects at uts

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1. creative mindsA Pilot... [56]What we Learned So Far [74]We aim to Keep Pushing Boundaries [78]What’s Next? [79]

2. biketankThe BikeTank 5x5 [88]The Future of BikeTank [89]BikeTanks #1 to #9 [90]BikeTank Community [108]

3. entrepreneurship labIntroduction [119]QuickFox [125]Thrive [143]Project S2S [161]Live Hive [179]

AcknowledgementsPrefaceIntroduction

u.labThe u.lab Philosophy [16]u.lab Beginnings [19]Growing the u.lab Concept [22]Continual Learning [23]u.lab: An Innovation Hub [23]On the Importance of Space [26]Your Thoughts on u.lab [30]

Afterword [201]Contact Us [207]

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ACKNOWLEDGEMENTS

u.lab is a framework for people, and in particular you. In reaching and exploring across boundaries we gather collaborations that share WKH�VDPH�GHVLUH�IRU�ÀXLGLW\�DQG�RSHQQHVV��7RJHWKHU�ZH�DUH�IRUPLQJ�D�distributed framework for innovation that is based on relationships. ,Q�RQO\�¿YH�PRQWKV�X�ODE�DFKLHYHG�WKH�RXWFRPHV�SUHVHQWHG�LQ�WKLV�ERRN�thanks to the inspiration, support and collaboration from friends, supporters and colleagues: Manjula and Ken Waldron, Kees Dorst, Roy Green, Hael Kobayashi, Attila Brungs, Shirley Alexander, Anthony Burke, Christine Burton, Lawrence Wallen, Mark Tirpak, Ricardo Altimira, Ximena Muñoz, Gareth Johnston, Sebastien Eckersley-Maslin, Ben Hewett, David Gravina, Cenk Baban, Ashlee Stocks, Camilla Schippa, Omar Khalifa, Alex Cheek, Gauri Bhalla, Cassandra Wilkinson, Steven Pozel, Danielle Robson, Jessica Waal, Mal Booth, Michelle Williams, Grahame Dickson, Jesper Gulddal, Brent Stanzel and our talented photographers Michael Ford, Nora Hyasat, Jessica Hartany, Marty Renwick and Andrew Burges. The BikeTank is supported by the City of Sydney through a Local Action

Plans Matching Grant. The Creative Minds Sessions are supported by a University of Technology, Sydney Vice Chancellor’s Learning & Teaching Grant.

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Chance favours the connected mind, as Steven Johnson says in his book Where Good Ideas Come From.

u.lab is the collective brainchild of energetic young UTS Staff. ,W�LV�XQLTXH�DQG�D�¿UVW�WKDW�FRQQHFWV�EXVLQHVV��HQJLQHHULQJ��,7�DQG�health technologies, social sciences, design and built environments to look at complex and pressing social problems. It provides an emergent interdisciplinary framework for entrepreneurial innovation projects at UTS. Through this it connects creative and innovative intergenerational minds across UTS, government, industry and the surrounding community.In this vibrant space, collective creativity and innovation is

fostered. In their own words, u.lab is about ‘u’, what you bring to the mix. Together they manifest new ideas by capitalizing on their diversity.Sir George Cox says design converts creative ideas into innovation to

bring about change. In u.lab you generate ideas and convert them into prototypes for future innovation thereby enhancing your entrepreneurial abilities.Play and social interchange are essential to creativity and at u.lab

this is done over the aroma and hissing sounds of an espresso machine. Its humming energy beckons you to this welcoming space. It is unique at UTS for it brings staff and students from across faculties. They interact with the wider city community and attract entrepreneurial minds to collectively use the tools of the day in an environment expertly facilitated by passionate u.lab staff. They collectively take an idea and create a prototype, sometimes within the space of an hour. In this short time and space, the tools provided help them to manifest “the GUDJRQÀ\�HIIHFW´���VPDOO�DFWV�WKDW�FUHDWH�ELJ�FKDQJH��,Q�WKLV�KDQGV�RQ�setting, pressing social problems can be provocatively re-thought and moved into a new dimension of entrepreneurial solutions.,Q�3DXO�.HOO\¶V�EULOOLDQW�ZRUGV�³IURP�OLWWOH�WKLQJV�ELJ�WKLQJV�JURZ´��

Indeed from the initial offerings represented in this booklet I am sure that much bigger things will grow in future years. I invite you to be part of this visionary happening at UTS in whatever way you are able.

Professor Manjula Waldron

PREFACE

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INTRODUCTION

Welcome to u.lab!

This little book is full of BIG ideas that document our ambition to evolve learning, research and enterprise collaborations to be more LQFOXVLYH��PRUH�FUHDWLYH�DQG�OHG�E\�DFWLRQ�WKDW�EHQH¿WV�FRPPXQLWLHV�DW�all levels.We invite you to join us at u.lab and to participate in collaboration

that nudges and blurs the places where we once felt comfortable and energises them into new hybrid modes of exploration.Over the last year we engaged in development of our own unique methods

through three distinct but connected experiments:First was the Creative Minds Sessions - a two week intensive thinking

and doing course for undergraduate students. Its goal was to build creative problem solving skills and to observe truly cross-faculty teams and how they can tackle social challenges like ‘sustainable consumption’ using design thinking principles.From that we started the Entrepreneurship Lab, a joint postgraduate

subject with mixed teams of courageous, passionate and highly motivated Masters degree students from the Faculty of Design, Architecture and Building and the UTS Business School. In the Entrepreneurship Lab we took a 16 week deep dive into design thinking processes, with our end goal to create entrepreneurial business ideas, leveraging interdisciplinary thinking, a focus on human values and a culture of experimentation.The four enterprise projects presented in this book are QuickFox,

a ride-share concept that builds a broad ethic of sharing; Thrive, a decentralised hub network of co-working spaces that aims to get SHRSOH�RXW�RI�WUDI¿F�MDPV��LiveHive, a mobile incubator space for creating more connected communities; and S2S, a hybrid housing model to integrate international students into the city using human centred design principles. On the completion of the Entrepreneurship Lab student will stand up and pitch their businesses to would-be investors in our culminating event: u.lab Launch Pad.Third, we also developed the BikeTank - a weekly public event to

explore city-to-university mixed collaboration for rapid paced ideation

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INTRODUCTION

and prototyping. The BikeTank is an urban connectivist think-tank that doubles as a bicycle pitstop cafe and a public feedback mechanism for our Entrepreneurship Lab students. At BikeTank intensive workshops we explore how design can make cities more human. These three initiatives are closely related in that they build on each

other and share the same u.lab ethos. u.lab is young, but it is strong and it represents our ambition to engage in meaningful collaboration across academia, practice and community. u.lab is already a place where the three groups come together. We hope for it to grow and bring about positive change where it touches people.

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u.lab

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U.LAB

The u.lab Philosophy“There is a need to expand design perspectives through rich and relevant multi-disciplinary projects - This is the professional reality of today’s world.”

:H¶YH�DOO�KHDUG�VWRULHV�WKDW�FRPSDQLHV�RQFH�KDG�ZKROH�ÀRRUV�¿OOHG�entirely with a single discipline workforce, and that paper was the FRPPXQLFDWLRQ�WRRO�WKDW�FRQQHFWHG�WKH�ÀRRUV�WR�HDFK�RWKHU��:KLOH�WKHUH�is no reason to disbelieve these claims, this is certainly not the professional reality of today’s world.Today, the most innovative work groups and leading design teams have

HYROYHG�WR�EH�HPSRZHUHG��QLPEOH��HIIHFWLYH��DGDSWLYH�DQG�PRVW�GH¿QLWHO\�multi-disciplinary. These are also the values embodied in the u.lab, this is what we are bringing to the table. The ‘Key Three’ that enable the u.lab to incubate, nurture and develop these values in our community are Environment, Culture and Opportunity.

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1. Environment: A space that is free from preconceptions and baggage - a space that breeds innovation - a space that frees inhibition - a clean space.

7KH�X�ODE�LV�D�WDEXOD�UDVD��D�ZKLWH�VSDFH��LW¶V�G\QDPLF��ÀH[LEOH��

open, adaptable, and it’s inspiring, motivating, and inherently rewarding. The u.lab was designed as such so as not to colour, taint, direct or shape the innovation within. It was designed as such so that ideas and creativity are clearly visible and resonant against its walls. It was designed as such so that there was no ‘right’ or ‘wrong’... whether it be in terms of ideas, approaches, disciplines or backgrounds... ideas are free to shine.

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U.LAB

2. Culture: A shift from ‘what do I need to know’ to ‘what is out there to know’.

At u.lab we believe that knowledge feeds the world and ideas open doors, and when we take ownership, insights, opportunities and rewards will result.The key is culture; effecting the change from the oh-so-common ‘what

do I need to know to get the job done’ convergent attitude to the ‘what is out there to know’ divergent attitude. When the culture moves to µZKDW�HOVH"¶�WKHQ�RSSRUWXQLWLHV�DULVH��LQVLJKWV�VSDZQ�DQG�LGHDV�ÀRZ�

3. Opportunity: An extension beyond the immediate - A connection to thereal-world - a direction and pathway to follow.

The third u.lab cannon is Opportunity; connecting our community, highlighting options, forging pathways. u.lab recognises that people invest most in what they truly believe in and so incubating Opportunity is a priority.When it’s clear that there are worthwhile outlets for one’s work, when

LW�LV�FOHDU�WKDW�WKHUH�DUH�UHDO�EHQH¿WV��ZKHQ�LW�LV�FOHDU�WKDW�WKHUH�LV�a connection between the immediate and the real-world, when it is clear that ‘this’ is really going somewhere, then inhibitions are dropped and motivation soars - at the u.lab we believe in not only opening the door, but revealing the world behind it.

The u.lab is about you - the change you can affect, the contributions you can make, the growth you can enjoy and what you can be once the ‘walls’ have been replaced with the u.lab.

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u.lab Beginnings

In exploring today’s complex problems we are continually bringing in new people with different points of view. Collaboration and engagement, not individualism, is an essential part of the design process.

X�ODE�LV�DQ�LQLWLDWLYH�FUHDWHG�E\�¿YH�DFDGHPLFV�IURP�WKUHH�IDFXOWLHV�representing a range of different disciplines. Our team is Jochen Schweitzer (Business), Joanne Jakovich and Julie Jupp (Design, Architecture and Building), and Wayne Brookes and Nathan Kirchner (Engineering and Information Technology) (also known as 3JWN).At the beginning of 2011, we travelled to Silicon Valley to take a

closer look at Stanford’s d.school, learn about their unique brand of design thinking, and meet with the program’s innovators. The mix of disciplines that we represented was perceived by many d.schoolers as aligned with their principles and qualitatively different from other visiting academic teams typically from a single discipline.

Spending time at the d.school at Stanford University.

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U.LAB

We immersed ourselves in the stimulating interactive environment that surrounds d.school and nurtures a community committed to establishing new initiatives. As an educational institute, the d.school is focused on transforming people. It is a place where people come together to work on projects that require different competencies and points of view. 7KURXJKRXW�RXU�VWD\��ZH�ZHUH�DEOH�WR�H[SHULHQFH�¿UVW�KDQG�G�VFKRRO¶V�teaching program, the design thinking process, the diverse mix of disciplines from both academia and industry, and how together they can support innovation.Collaboration and engagement are central to the culture of innovation

that is fostered at the d.school. Cross-disciplinary teamwork enables d.schoolers to move quickly beyond obvious solutions, in part facilitated be the deferral of judgement so as to build on each other’s ideas. Their approach to what they call ‘radical collaboration’ is aimed not only at creating innovation but also at sustaining the right mindset within communities of action.We perceived the d.school’s use of space as key to the success of

collaborative design activities. Via our participation in a variety of programs, such as ‘Design Garage’, ‘Creative Gym’ and ‘Design for Extreme Affordability’, we witnessed how space is integral to the design thinking process and how it becomes a tool and a kind of teacher. It was obvious to all that the d.school’s physical environment impacted positively on a design team’s innovation process and fuelled creativity. Seeing the d.school in action brought into focus how important a space can be in driving a culture of innovation.

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Joanne and Jochen meet with IDEO and d.school founder David Kelley.

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U.LAB

Growing the u.lab ConceptOn returning from Stanford, our goal was to develop a unique cross-

faculty program with the u.lab initiative establishing the overarching umbrella. During the Autumn Semester the team embarked on a series of mashups that gave form to a range of new ideas and approaches to teaching and research as well as industry and community engagement. Recognising that change happens through communities of action, not just individuals, we embraced open collaborative ways of working across our ¿YH�GLVFLSOLQHV�DQG�WR�WKLV�GD\�FRQWLQXH�WR�EULQJ�LQ�QHZ�SHRSOH�ZLWK�different points of view to develop the project. Throughout this period of development, our path converged with like-minded individuals from the UTS Business School who were exploring design thinking; Melissa Edwards and Natalia Nikolova brought their skills and knowledge to the collaboration.Via our conversations, a raft of new events and programs were brought

together and synthesised, ranging from the Creative Minds and BikeTank series to the Entrepreneurship Lab. A new u.lab model for cross-faculty collaborative teaching and research was developed based on — not individual brilliance - but co-design.

Mashups involved applying interdisciplinary design thinking processes to designing the u.lab.

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Continual Learning7KH�X�ODE¶V�VSHFL¿F�DSSURDFK�WR�WHDFKLQJ�DQG�UHVHDUFK�HPSKDVLVHV�

cross-disciplinary practice as an intentional learning process so that everyone gains (you, your team, and your community). Its methods support and encourage ways of experiencing and understanding cross-disciplinary practice across UTS faculties and schools. This includes our creation of opportunities to learn new perspectives and ways of knowing; purposefully educating each other to collectively enable a systems perspective; learning through experience and failure; and learning how to negotiate meanings across perspectives and disciplines; and formulating or investigating problems through multiple lenses. A predominant feature that the u.lab experience aims to facilitate is therefore a passion and appreciation for continual learning.

u.lab: An Innovation HubAs an innovation hub, u.lab has its own unique brand that addresses

FRPSOH[�$XVWUDOLDQ�SUREOHPV�RI�JOREDO�VLJQL¿FDQFH��2XU�ÀDYRXU�RI�design thinking therefore stresses teamwork based on collaboration and engagement in an environment that is supportive of emotional expression. Together these ingredients represent the conditions needed to work together with people from different backgrounds, from different levels of expertise, and of different ages.The cultural setting of the u.lab is therefore an important element.

Consequently, collaboration and engagement encompass social learning and our focus on complex ‘local’ problems includes both social and global elements. Design conversations occurring under the u.lab umbrella are encouraged to build awareness of differences - developing from the recognition of disciplinary distinctions to respecting disciplinary training by promoting social learning at the intersection of those differences.

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U.LAB

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U.LAB

On the Importance of Space (or, why everybody needs a garage...) Where does innovation happen? Where are people when they have their

EHVW�LGHDV"�:H�FDQ�UXOH�RXW�ERDUGURRPV�¿OOHG�ZLWK�JUH\�SHRSOH�LQ�JUH\�suits. Open-plan cubicle mazes? Hmm, not there either. Maybe we just need to put a coffee machine in the kitchenette? Or paint the walls with bold stripes of primary colours? If only it was that simple.When you think about it, an awful lot of inventions and innovations

seem to start in a garage. But that doesn’t mean it has to be dirty, uncomfortable or unpleasant – often the inventor’s garage is clean (if somewhat disorganised to the casual observer), well equipped with tools and random objects collected over time, and generally a comfortable place where he or she can easily spend a few hours and lose track of time.To embody the u.lab concept, we needed a physical space. Belonging

to a university means we have access to a wide range of classrooms and lecture theatres and all sorts of specialised laboratories. But these spaces come with constraints. Being shared by so many users, they are necessarily generic, and there are preconceptions of what activities can and cannot, should and should not take place in there; and they have to be pre-booked in regular timeslots. No, what we needed was a garage! A SODFH�IRU�IUHHGRP�DQG�H[SHULPHQWDWLRQ��ZKHUH�ZH�FDQ�GH¿QH�RXU�RZQ�UXOHV�of engagement.Of course it doesn’t have to physically be a garage. We took a raw and

malleable space in the UTS Kensington St warehouse (thanks to the School of Architecture) and added the ingredients of our metaphorical ‘garage’:

Ɣ��)LUVW�DQG�IRUHPRVW��D�ÀH[LEOH�space that is adaptable, and can be shaped to suit a variety of activities. Creative Minds, BikeTank and the Entrepreneurship Lab all use space in different ways;Ɣ��)XUQLWXUH�WKDW�HQFRXUDJHV�

collaboration and participation. Long tables, tall tables, bar stools. Some short tables and chairs too, but nobody should sit down for too long;

Ɣ��3OHQW\�RI�ERDUGV�DQG�ZDOOV�to write on, stick things on, and the freedom to leave them there for next time. The room can’t be ¿OOHG�ZLWK�SULVWLQH�VXUIDFHV�WKDW�everybody’s afraid to get dirty, or that must always be cleaned off at the end of the session. :H¶UH�QRW�WKH�¿UVW�WR�VD\�LW��EXW�creativity is a messy business;

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In creating collaborative spaces for u.lab, the intention was to make

WKHP�ÀH[LEOH�DQG�HDVLO\�PDQLSXODWHG�VR�WKH\�FDQ�EH�XVHG�DV�WRROV���WKDW�FDQ�HQHUJLVH�FUHDWLYH�SURFHVVHV�E\�HQFRXUDJLQJ�VSHFL¿F�EHKDYLRXUV���DQG�as instructors of physical negotiation, rapid realisation, iterations of new prototypes and communication of outputs.We are at the beginning of our u.lab journey, and have had the

opportunity to create our space and watch it evolve over time, and to see what works and what doesn’t. As we evolve further, our space will inevitably change with us, but we will always remember that sometimes the best ideas come out of a garage.

Ɣ��(DFK�WHDP�SURMHFW�DFWLYLW\�needs a part of the space to call their own, even if it’s a board or wall they can cover with their ideas. A sense of shared ownership is important;Ɣ��$�VSDFH�WR�UHOD[��FKLOO��

and gather round for team presentations and pitches.We have couches, a fridge, a selection of teas and coffees, and food to share from time to time. This area needs whiteboards and paper too – sometimes the best ideas come when you take a break. In fact, the purpose of this area is not so much about taking a break, but providing a different zone within the larger space to allow the brain to switch gears. Don’t tell the students this – they think they’re taking a break;Ɣ��3URWRW\SLQJ�PDWHULDOV���7KH�

more bizarre and colourful, the better. Reused and recycled wherever possible. Things to provide rigid structures and foundations of all shapes and sizes; things that bind other things together; things to mould and bend into random shapes; things that are simply colourful DQG�ÀXII\��:H�ORYH�WKHP�DOO�

Ɣ��$�WRROER[��¿OOHG�ZLWK�WRROV�for prototyping. Scissors and craft knives; pliers for bending; hot glue guns (who’s got time to wait for glue to dry?), and more ...;Ɣ��,QWHUHVWLQJ��ZDUP�DQG�TXLUN\�

OLJKWLQJ��%ULJKW�ZKLWH�ÀXRUHVFHQW�tubes inspire no-one;Ɣ��7HFKQRORJ\�HQDEOHG��EXW�

not technology-dominated. Sure we still need our WiFi, video projectors, screens and the freedom to use our laptops, tablets and smartphones. But the space is not about the technology, it’s about people and ideas;Ɣ��7KLQNLQJ�ELJ�DQG�VKDULQJ���

Above all, the space allows everybody in it to see the creativity taking place. It’s ¿OOHG�ZLWK�SURWRW\SHV�DQG�PRGHOV��boards of post-it notes and masses of brown paper covered in ideas. Everything is big and bold, so anyone entering the space is immersed in the culture of u.lab, and feels invited to join in and co-create with us.

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U.LAB

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The u.lab is advantageously located in the centre of Sydney’s emergent creative precinct that spans Chippendale, Surry Hills, Ultimo and Redfern, and includes some of Sydney’s major arts, educational and business organisations. This diagram mines the top layer of visible creative and digital businesses. On the granular level where u.lab operates, many more curious adaptive uses of old light industrial spaces are bringing the streets to life and feeding into our public events.

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U.LAB

Your Thoughts on u.lab We mined our emails, videos, twitter, blogs and facebook and found

out about more about you: what you think, what you enjoy, and what the experiences and community of u.lab mean to you:

“Thank you again for the invitation to sit in on your workshop today. It was so interesting, inspiring and engaging!”

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“I loved the space.

I thought it was a great creative space to allow us to make the

most of the room, and was very relaxed.”

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U.LAB

“A fantastic eye opening experience.”

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“...You should come up to BikeTank one morning and see what they manage with a constantly changing group in a short

amount of time. Many of the ideas generated are similar

to this and people like me actually do get involved in role play (something I find

terrifying!). They deal each week with thematic issues very similar to these and within an hour

all of the people there who may never have met come up with some fascinating

approaches. The focus is really very similar to this and

evolves each week. Smart people from all over the city are drawn there because they

know other smart people are there.

I see it as a disruptive wave of innovation in inner city thinking.”

Mal Booth

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U.LAB

“The great value of u.lab is that it provides students, academics and organisations the space to imagine a different world, and the tools to achieve it. Whether starting a new venture, or engaging with the challenges faced by business and communities, or simply realising the potential of individuals working creatively in multidisciplinary teams, everyone gains from the power of design and integrative thinking.”Roy Green

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“When we made our model and presented it and got

the feedback it was really rewarding.”

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U.LAB

“So I spent this Tuesday morning down in a disused warehouse space at BikeTank, talking about how to save the world. Sounds hip. Idealistic. Right? Maybe, but I feel energised. Four lecturers/researchers at UTS wanted to foster some of the creative and innovative thinking they’ve encountered through collaborative environments at other universities. They wanted to get people together to talk about our city and our communities.”Make, Green & Do

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“Just a quick note to say how wonderful I thought Tuesday’s

event was. Hopefully there will

be another opportunity!”

Shirley Alexander

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U.LAB

“Factories are cool.”

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“I came to the Creative Minds

sessions because I

wanted to expand

the way I think and get a free

lunch!”

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U.LAB

“Great pic Marty! In the top one behind Susanna the people are (L-R): Nathan Kirchner (one of the academics who makes BikeTank happen), Nathan Wiltshire (one of the MBA student facilitators), and Sophie McDonald (in yellow – a colleague from our library). I’m still amazed at how much they can encourage us all to do in about 60 mins: listen, collaborate, produce something and then perform and watch all the presentations. It is pretty impressive stuff.”Mal Booth

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“Biketank provides a forum where a broad spectrum

of knowledge and talent can focus on and authorise

a solution for the challenges

presented.”Rob Mueck

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U.LAB

“I learnt the benefits of constructive criticism to always keep you thinking and considering all your options to broaden your thinking as much as possible.”

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“For me, BikeTank is a great opportunity to meet motivated people from all

walks of life who are passionate about improving cities. I’ve loved the

collaborative idea making sessions at BikeTank: they’re fun, educational

and welcomingly silly at times – just the ticket to fuel the next wave in

sustainable place making.”Kimberley Crofts

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U.LAB

“The BikeTank format is fast and fun, but it generates some broad and deep thinking. Cycling loosens people up, encourages playfulness, and is a common ground for a diverse range of people to think together about our neighbourhoods, villages, and cities.”Trent Middleton

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“Sunday was fun - thanks. Great to get the creative juices flowing.”

Llewellyn Newlyn.

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U.LAB

“BikeTank is a unique opportunity for Sydney residents, academics, students and government to imagine, cross-pollinate and create ideas for a better city. A great success for participatory design, I enjoy the positive energy, enthusiasm and possibility offered by BikeTank.” Gareth Johnston

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“I think BikeTank has some interesting values, collaboration and actions, as well as if I can put it my own phrase it’s “start with ourselves”. With

BikeTank, sharing a simple idea with some people that you know, you can start to think and do

something that show your care about your city.”Vida Asrina

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U.LAB

“BikeTank provides the wider community with an informal and dynamic platform where people can collaborate and learn from one another. I love coming to BikeTank! Each week presents a new challenge, a new source of inspiration, and a different method of approach to redesigning the structures of our domain. If there’s one thing that I find invaluable, it’s that I’ve been provided with the opportunity to engage with other progressive individuals who have not only reaffirmed my vision for sustainability, but also inspired me to ponder conventional predicaments with renewed creativity.”Cathy Xiao Chen :)

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“I learnt the importance of

researching and really getting to

know your subject. I also learnt that it’s very beneficial

to establish a creative team that may have slightly

different views and opinions, as

it allows you to consider new

options that you wouldn’t

normally consider and expands your

thinking.”

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U.LAB

“Congratulations to you and team on yesterday’s event which was a great success, and while it seemed to flow effortlessly we know how much preparation goes into such initiatives.”Roy Green

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“...I am immersed in creativity until Wed. that is the theme

of mind and itspotential conference.

It is good to sit back and synthesize all that is out

there and see where to take it next.

u.lab are right on the cutting edge in OZ as far as I

can tell.Look forward to

a cyber meet.Have a great weekend.

--Manjula”

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1: CREATIVE MINDS

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CREATIVE MINDS

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Passionate people taking on critical issues using creative thinking.

The Creative Minds Sessions are a series of workshops that aim to

tackle pressing issues in Sydney and globally.

Together with a small group of students and academics your creative

journey will be facilitated using integrative and design thinking.

The Creative Minds Sessions are part of u.lab, a fresh initiative to

foster innovation across the University.

Welcome to a growing community of dynamic and creative people.

CREATIVE MINDS

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CREATIVE MINDS

A Pilot...During the Creative Minds Sessions knowledge boundaries are lost

through discovery, play and creation. We engage in iteration, play in paradox, test and prototype ideas. This process takes place in a porous social space where engagement with users is the motivation for design; where complex problems inspire empathetic solutions that immerse user experiences; where knowledge occurs through agency and enaction; where business models are generated by experience, experimentation and interaction rather than numbers, monetary value and analysis; where variables are mapped and synthesised rather than isolated and analysed. Creative Minds ideation emerged out of the collaborative action of

three lecturers at the UTS Business School at a time when the Global Financial Crisis called into question Business School curricula. Inspired by Sir George Cox’s review of creativity in business, Sir Ken Robinson’s advocacy for cultivating creativity, visits to Standford’s D.School, Parson’s New School, and fuelled by our wish to actively innovate business education, Jochen, Natalia and Mel set out to break with their disciplinary context and develop the Creative Minds concept for UTS. Creative Minds is based on the successful design thinking method in

use at Stanford’s D.School and its many adaptations at other places around the world. It is enriched by our own teaching and training experiences in the context of our urban Sydney setting. This is a ¿UVW�DWWHPSW�WR�FDSWXUH�WKHVH�GHYHORSPHQWV�

“Working on the Creative Minds project feels like a breath of fresh air.”

We wanted to break out of existing teaching and learning paradigms,

push the boundaries and create a model to allow students and teachers to learn while having fun and addressing pressing issues RI�WKH�PRGHUQ�ZRUOG��,Q�WKLV�VHQVH��RXU�WLWOH�³&UHDWLYH�0LQGV´�QRW�only signals what we expect from our students but also how we as educators envision our role in developing the sessions.We wanted to engage in an playful space where curriculum would

invoke experience, where ideas could be enacted and where knowledge boundaries would become invisible. We do this by making irreverent our disciplinary silos, embracing process and delving into transdisciplinary wisdom.

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Through wanting to enable a challenging learning experience that provokes students to question everything, we too asked ourselves fundamental questions that rock our identities as business academics. How can education contextualise holistic knowledge, not just the tip of a discipline? How could we not just engage, but inspire students to master and enact their own learning without lecturing them? How could we see ideas grow beyond the written form? Could we prioritise street wisdom over published academic text? Could we engage with students as learners ourselves rather than masters?

“Not only have we set out to create a playful social space, we playfully interact with the academic norms.”

By means of exploration we not only developed the Creative Minds VHVVLRQV�LQÀXHQFHG�E\�FXUUHQW�³GHVLJQ�WKLQNLQJ´��EXW�ZH�HQDFWHG�VXFK�philosophy in the iterations of the program development. We tested the tools of the D.School method with students and contextualised this with RXU�H[SHULHQFHV�WR�GHYHORS�DQG�UH¿QH�WKH�PHWKRGV�IRU�RXU�RZQ�SUDFWLFH�and further development.7KH�¿UVW�&UHDWLYH�0LQGV�6HVVLRQV�ZHUH�FUHDWHG�DV�D�SURJUDP�RI�IRXU�

half day workshops. We focused on engaging a mix of undergraduate students and invited them to tackle a complex social problem: excessive consumption and waste. Participants were purposely selected by colleagues from various disciplines including business, architecture, construction management, IT, engineering and social inquiry. We invited sharp thinkers, who would voluntarily engage with other sharp thinkers - and develop ideas that would invoke action towards social change. The serendipitous enactment of this project in the u.lab warehouse

embodies the Creative Minds vision. An unstructured space devoid of the usual student expectations of a classroom setting. Three deliberate spaces indicated the modes of engagement; a stage with screen and lounges for formal pitches and discussions, lounges for sharing food and conversation and a workshop space for action, iteration and prototyping. The open space allowed lots of movement and interaction and signalled WKH�PHVVDJH�RI�³QR�ERXQGDULHV´��7KH�RSHQ�VSDFH�VWLPXODWHG�WKH�³LQQHU�NLG´��ZKLFK�ZH�WKLQN�RI�DV�DQ�LPSRUWDQW�LQJUHGLHQW�RI�WKH�ZKROH�FRQFHSW��Set outside of the university grounds, the warehouse became an interface between academia and the community.

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CREATIVE MINDS

“In the first session students clung to the centre table. They moved around once their confidence grew with the technique.” Melissa.

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“We used brown paper for sketching and drawing.

Visual brainstorming was encouraged.” jochen

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CREATIVE MINDS

“This process is more ‘arty farty’ but it has been good. I didn’t think I was as creative as I have been.” Participant

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CREATIVE MINDS

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“I found after going out and talking

to people on the streets in both

the research and prototype phase, I was

excited by the range of ideas, feelings

and responses from people that I spoke to; which made me

eager to get back to work and develop our

ideas and prototype further.”

Participant

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CREATIVE MINDS

“I think this is such intelligent group work. If you are all doing the same degree as well it is bad because you are all so homogeneous. So this is so much better, because we all have such different perspectives and they know things that I don’t know.” Participant

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CREATIVE MINDS

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“Empathy played an important part of the creative problem-

solving, which I would have usually avoided when

problem solving in favour of objectivity.”

Participant

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CREATIVE MINDS

“The process made me step out of my usual skin and think in a different manner.” ParticipaNT

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CREATIVE MINDS

“It definitely challenged my personal point of view and showed me how to absorb others POVs without passing judgement.” Participant

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“I’m very happy we not only produced an idea and product, but that we got to literally enact the idea and see it work

in real life.” Participant

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CREATIVE MINDS

“I was definitely intimidated. Coming from a business background we never do any of this hands on prototyping. But I found it was a really good experience.” Participant

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CREATIVE MINDS

What we Learned So FarThe journey has only just begun. Yet, we have learned so much already. From our initial analysis of feedback data and interview footage

we can tell that the majority of participants in the Creative Minds sessions experienced a raised self awareness of their capacity to be generativly creative.

“I was really surprised that we could come up with an idea which I thought was pretty good, given that we had little experience and only one of us had a creative background so I was really satisfied.”

:LWK�VXFK�LQVLJKWV�GHULYHG�DIWHU�WKH�¿UVW�KDOI�GD\�VHVVLRQ�D�IXUWKHU�sense of empowerment and high levels of motivation fostered amongst participants. The students volunteered for the sessions, and despite their other commitments they returned enthused for each of the four sessions. For some their intrigue was heightened such that they conducted unprovoked further research during the two to four day break between sessions. Through their exceptional engagement some students delved deeply into the empathy work - an experience business students LQ�SDUWLFXODU�GLG�QRW�NQRZ�EHIRUH��,Q�WKHLU�UHÀHFWLRQV��WKH\�H[SUHVVHG�surprise regarding how their collective capacity could develop a workable prototype solution for a complex social issue. In this state of heightened sensitivity several students reported changes to their own behaviours and attitudes towards the issue at hand: sustainability. They saw the issue differently. While all participants reported that collaborating with students from

other disciplines was challenging, they perceived it as simultaneously stimulating. It was obvious to all involved that there were great RSSRUWXQLWLHV�WR�¿OO�JDSV�LQ�WKHLU�RZQ�NQRZOHGJH�E\�OHDUQLQJ�IURP�RWKHUV��:KHQ�WKH�JDSV�LQ�NQRZLQJ�ZHUH�¿OOHG��VWXGHQWV�SXVKHG�EH\RQG�their usual thought patterns. When they were pushed to embody their ideas and materialise them through prototyping their ideas were synthesised and they quickly collaborated synchronously. They laughed, talked, argued and sometimes fought over ideas - because there was so many worthy ones.We noted that some students struggled to materialise their ideas in

early iterations of the creative process. While masters of their ideas, they were amateurs of the prototype. After playing for a while, they built trust in their groups, brought humour into their creations and

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were able to work with materials to their individual strengths. After several iterations they moved quickly and immersed with materials to build and create.

“I found after going out and talking to people on the streets in both the research and prototype phase, I was excited by the range of ideas, feelings and responses from people that I spoke to; which made me eager to get back to work and develop our ideas and prototype further.”

At the end of the sessions students were left wanting more. With conviction of their ideas enforced by the feedback from external reviewers and their peers, they were pumped with enthusiasm hoping to further materalise their ideas in the community. Certainly such feedback convinces us of the power of this mode of engagement and inspires us as educators to provide further incubation to lift ideas out of the workshop and into the world. As lecturers we found ourselves transition to facilitators and co-

learners who guided and took part in the learning at the same time. We perceived stagnation points and deliberately used the Creative Minds Kit with its practice cards, context cards and tool cards to spur iteration. We drew on our own resources when students were seeking knowledge and we drew on our networks to provide divergent views and opportunities for feedback. We gave back with our insights and shared in the iterations. We were instructional, but not directive. We encouraged exploration, but set simple process rules or focal tasks. We asked big questions, but ¿VKHG�IRU�VSHFL¿F�UHVSRQVHV��:H�UHIXVHG�WR�WHOO��LQVLVWHG�WKH\�¿QG��DQG�inspired them to feel. Creative thinking and enthusiasm can be stimulated by giving people

the opportunity to engage with challenging, real and fun projects. We found that the following ingredients helped achieve creative outputs: open and stimulating space with lots of opportunities to move around; a mix of students and academics from different disciplinary and professional backgrounds; a rich set of materials to experiment with; a method for collaboration and problem solving as presented in the Creative Minds Kit to guide but not prescribe behaviour and problem VROYLQJ��DQG�¿QDOO\�D�FRPSOH[�FRQWHPSRUDU\�LVVXH�WR�EH�DGGUHVVHG�As educators, we found that the Creative Minds sessions enabled us to

be more daring, more enthusiastic, more unstructured, risk-takers. To be or not to be? To engage with an old age question, we chose to be. But importantly we chose to be different, to be risk-taking, to go with the ÀRZ�DQG�WR�GDUH��:H�KRSH�WKDW�LQ�EHLQJ�WKLV�ZH�HQDEOH�LW�

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CREATIVE MINDS

“Yes when we made Bob (persona) for the first time it was really great to identify his needs. It made me feel like I knew what I was aiming for now.”

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“Inspiration leads to more risk-taking which enables more

creativity.” Participant

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CREATIVE MINDS

We aim to Keep Pushing Boundaries The Creative Minds project truly challenges the status quo of

traditional structures and methods of business conduct and education. 7UDGLWLRQDOO\�HFRQRPLF�V\VWHPV�DQG�¿QDQFLDO�PDUNHWV�DUH�H[SODLQHG�by elaborate structural equations. They are modeled and abstracted. Solutions are often predetermined in the analysis. Evaluation sets the benchmark to determine success. Problems are detected by benchmark deviations through rational thought and linear business process methodologies. Standard problem solving is approached by breaking the issue into component parts, analyzing, looking for alternate solutions, evaluating solutions and then choosing the best case scenario. The structures encapsulate the process. The solution emerges once the problem is solved. Solutions are derived through intellectual strategies and then delivered to users.The Creative Minds project embraces a new paradigm, one where complex,

interconnected problems require new types of solutions involving disruptive technologies, cultural shift and divergent thinking. The creative problem solver breaks through the model and blurs the EHQFKPDUN��7KH�&UHDWLYH�0LQGV�SURFHVV�LV�D�SRURXV��IUHH�ÀRDWLQJ�DQG�collaborative way of engaging with real-life problems where creativity derives through immersion in the complexity of the holistic issue. There are no isolated components, everything connects. Insights are generated by engaging with a social reality that is complex, paradoxical and pervasive. Solutions are generated through iterative engagement and development with humans (team members, citizens, users, or customers), materials and technologies.The aesthetic is inspired less by intellectual processes of abstract

thought and more by touch, smell, sound, sight, taste and dialog. Immersion in the u.lab warehouse space, sharing thoughts over food and ideas whilst roaming the streets to generate insights, stimulating GLYHUJHQW�YLHZV�DQG�FRQVWUXFWLYH�FRQÀLFW��HQDEOLQJ�DQ�RSHQ�PLQG��WKH�Creative Minds sessions push the boundaries of traditional business school education. As we immersed ourselves in the Creative Minds process, our own minds

PRUSKHG��$V�ZH�H[SHULHQFHG�WKH�PHWKRG��WHVWHG�DQG�UH¿QHG�LW��ZH�IHOW�the energy and enthusiasm in the group dynamic. The separation between lecturer and student dissolved. Our roles became enablers, observers, facilitators. Our knowledge built the passage way, the students layed the path, we made the journey together and everyone learnt along the way.

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What’s Next?Are the sessions for everyone? We envision Creative Minds sessions

be freely available to every UTS student. Equity and opportunity are met with open access. Will the Creative Minds sessions be met with such enthusiasm by all students? Or did our hand selection skew the results in favour of the positive? Optimistically, we are encouraged by what we see with this pilot. Creativity is something we can invoke through heightened curiosity, playful process and true engagement with possibility. We hope the mode of engagement will be contagious and consequently

knowledge will grow and diffuse. When empathy enters economy we anticipate boundaries to shift. We think it is timely that such DHVWKHWLF�DQG�GHVLJQ�ORJLF�LQÀXHQFHV�EXVLQHVV�VFKRRO�HGXFDWLRQ��%XW�«�ZH�DUH�QRW�WKHUH�\HW��DQG�ZLOO�SUREDEO\�QHYHU�EH�DW�D�¿QDO�

place; rather, we see the Creative Minds model evolving continuously. Rest and perfection are not our goals; we aim instead for development and growth. True to the spirit of u.lab and the Creative Minds project, our students demonstrated but one possibility of creative potential that can spiral out of the u.lab model. Without the broader initiative within the context of the u.lab as a place for cross disciplinary encounter, Creative Minds sits alone as curriculum initiative, an elective course that is the exemption from the rule. We envision a new rule: education as an experience involving breaking rules and experimenting.Some learnings from the Creative Minds sessions already found their

way into the design of u.lab’s BikeTank and Entrepreneurship Lab, as well as our other research and teaching commitments. In a second iteration of the Creative Minds sessions we would like to explore how we can enable students to truly incubate their ideas over an extended time period; to immerse deeply and generate living prototypes. Through the u:Lab family we will extend the community of collaborators, thinkers and practitioners who collectively build the web of creative practice across all disciplinary silos.Now, we want to share our insights with colleagues who share similar

passions. We want to engage in conversations and build towards actions with people like you, so that universities become creation hubs not ivory towers. For this story to continue we seek feedback and dialogue with one simple goal in mind - let’s transform universities to enable more creative minds!

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2: BIKETANK

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BikeTank is an experiment in collective creativity for cities; a new form of think tank that you cycle to. It is comprised of a multiplicity of members, all self-elected, who come from diverse pockets of the Sydney community. Together we are exploring how design can make cities more human.At BikeTank workshops we prototype modes and spaces of innovation,

embracing multi-generational inspiration and sharing. Each week is an LQWHQVLYH�H[SORUDWLRQ�LQWR�D�GH¿QHG�WRSLF�KRVWHG�E\�HPHUJLQJ�GHVLJQ�entrepreneurs and leading thinkers, contributing to a bigger picture project.BikeTank is an open event that takes place every Tuesday morning, with

SDUWLFLSDQWV�DUULYLQJ�RQ�WKHLU�ELNHV�ZLWK�WKHLU�MXLFHV�ÀRZLQJ�DQG�UHDG\�to think about urban challenges.

BIKETANK

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BIKETANK

Design is a process of generative deduction where we generate ideas through expansive thinking and deduce unexpected solutions through connective, intuitive thinking. The more stimulators we have to activate more synapses (both in and between people), and to construct more nodes of intelligence, the better. ‘Intelligence’ includes bodily, social, intuitive and playful knowing and that’s why we think cycling to a think tank is a great way to prime the relative facilities for exploring and creating.At BikeTank we want people to experience collaborative designing

rather than just talk about it. Our focus is on rapid collaborative prototyping in a social and playful way. By making representations of design as concrete and embedded in the city as possible, we are constructing a more human city. As Alan Kay remarked: “The best way WR�SUHGLFW�WKH�IXWXUH�LV�WR�LQYHQW�LW�´�,I�FLWLHV�DUH�GRPDLQV�IRU�performance, i.e. a place where we constitute subjects and shape objects, then design is the best tool to drag the present towards the future. The participants become the active actors in the performance.We believe that good innovation happens in situations of trust and

where there is a culture of sharing. As a way of nurturing trust, BikeTank intentionally breaks across disciplinary silos, but it also breaches the boundary between academia and the city, embracing multi-generational inspiration between learners and professionals, students and lifelong learners. We feel that diversity, not only interdisciplinarity, is the key ingredient to creative innovation. Through diversity, and engendering processes for listening and empathising, we are generating a culture of generosity - sharing over fear - which we think is the missing ingredient in a lot of innovation processes.

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Proposing BikeTank involved visualising the network of entrepreneurs, creators, companies and community member who might cycle into our Chippendale warehouse.

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BIKETANK

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BIKETANK

The BikeTank 5x5

)RU�%LNH7DQN�ZH�GHYHORSHG�D�VSHFL¿F�PHWKRG�WR�engage with participants in an inclusive, non-threatening, fun and exciting way that allows maximum ideation in a very short time frame. The 5X5 is a pressure cooker innovation

exercise consisting of 5 steps of 5 minutes each.The types of steps in a 5X5 include:Ɣ�(PSDWK\��ZKHUH�SHRSOH�H[SORUH�WKHLU�RZQ�DQG�

others’ feelings and experiences;Ɣ�6WRUPLQJ��ZKHUH�WHDPV�H[SORUH�D�UDQJH�RI�

implications or possibilities of separate components of the problem;Ɣ�6WRNLQJ��ZKHUH�SDUWLFLSDQWV�EUHDN�RXW�RI�

locked modes of thinking through switching modalities, e.g. moving into making rather than writing;Ɣ�,GHDWLRQ��ZKHUH�WHDPV�TXLFNO\�JHQHUDWH�QHZ�

ideas that merge from unexpected observations and conclusions;Ɣ�3URWRW\SLQJ��ZKHUH�SHRSOH�HQJDJH�LQ�

physical model-making or role-playing as ways to articulate their ideas. The aim of the 5X5 is to force ‘outside the

box’ and ‘on your feet’ thinking in teams, plus rapid prototyping to tackle seemingly complex design challenges. At least two teams of about ten people race against the clock to develop ideas on a particular topic. Culminating in a prototyping exercise, teams become engrossed in the representation of their ideas, and WKH�¿QDO�SUHVHQWDWLRQV�HUXSW�ZLWK�XQDEDVKHG��inspirational proposals for the city.

At each BikeTank the front projection screen holds the current task and the countdown timer.

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The Future of BikeTank

Since BikeTank events began in August 2011, we have tackled WRSLFV�LQFOXGLQJ�FRQJHVWLRQ�DQG�WUDI¿F��VRFLDO�QHWZRUNLQJ�LQ�XUEDQ�environments, car sharing, integrating migrants into existing communities, sustainable food supply, alternative modes of transport, cycling networks, and creative innovation. The amazing outcomes are as diverse as proposals for multi-use drive-thru bicycle washes, radical kinds of urban space sharing, to community gardens and dinner clubs. The IROORZLQJ����SDJHV�LQWURGXFH�WKH�¿UVW�QLQH�%LNH7DQNV�WKDW�ZHUH�KHOG�While non-student participants at the BikeTank may change each week,

FRQWLQXLW\�LV�SURYLGHG�E\�UHYLHZLQJ�DQG�UH¿QLQJ�IRXU�FRUH�HQWHUSULVH�projects (as part of the Entrepreneurship Lab) throughout the semester. BikeTanks provide a mechanism to inspire and critique students’ thinking and help grow and shape ideas. The student teams continue applying design thinking practices to get deeper insights and further develop their ideas to come closer to a pitch for a potential startup enterprise.We see that the BikeTank model is a replicable one and that in the

IXWXUH�6\GQH\��DQG�DQ\�RWKHU�SODFH��FDQ�ÀRXULVK�ZLWK�D�VHOI�RUJDQLVLQJ�series of such models that generate, then incubate collective creativity enterprises. We hope to see BikeTanks emerge around Sydney and around the world

to take on the important task of developing new enterprise models and nurturing them to progressively integrate within the city. Our plan is to grow sustainable forms of thriving businesses that energise relationships of city concerns. Through BikeTank we are exploring a current paradigm shift towards a more participatory economy of meaning, QRW�RQO\�JHQHUDWLQJ�NQRZOHGJH�EXW�GH¿QLQJ�DQG�DFWXDWLQJ�PHDQLQJ��

We invite you to take part!

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BIKETANK #1

BikeTank #1 sets out to determine a series of themes that will shape the rest of the series.

We chose four negative emotions [fear, anger, shame, greed] and asked table groups WR�LGHQWLI\�D�VSHFL¿F�XUEDQ�issue that characteried the emotion in the city.

Our blog post: “Eyes wide open to the cacophony produced by the wheels and brains of WKH�¿UVW�%LNH7DQN��KHOG�DW�WKH�u.lab in Chippendale on 23rd of August 2011. We started the morning with Bourke St Bakery danishes and some iconic yet disrupting(ed) thoughts from guest Gareth Johnston. Once the timer

started, 5 fast-paced phases (of 5 minutes each) envisioned the city through emotions - greed, fear, anger and shame, countered by joy, love, gratitude and hope. The closing 5 minutes spewed the collective vision outward onto a 12m brownpaperscape, the emotional panorama of a citizen’s movement high on oxygen and speed (cycling VSHHG��´

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BIKETANK #2

BikeTank #2 hosted guest thinker Sebastien Eckersley-Maslin who spoke about his various entrepreneurial pursuits. The 5X5 picked up the proposals from the ¿UVW�ZHHN�XVHG�LQWHUYLHZ�and empathy processes to identify the viewpoints of the stakeholders. We developed short role plays that expressed the needs and narrative of the users and presented these in (a somewhat hilarious) role-play series. The paper speech bubbles pictured were used to visualise the key statements to the audience.

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+++++

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BIKETANK #3

At BikeTank #3 we welcomed South Australian Goverment Architect Ben Hewett to share his inspirational stories of the Integrated Design Commission and the new 5000plus community centred city redesign.

The 5X5 was designed to give feedback to Entrepreneurship Lab students who had developed prototypes from BikeTank #2 outcomes. In the 3rd step, we broke into a rapid making storm and HDFK�EXLOW�³WKLQNLQJ�FDSV´�out of recycled materials. Using the freedom of these thinking caps to augment our mind, we then returned back to our tables and developed brands and strategies for the products that we reviewed.

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BIKETANK #4

This was the Sydney Rides Festival Special BikeTank where we invited Digital Eskimo director David Gravina to speak about his cycling advocacy event Keep It Wheel.

The 5X5 explored rapid prototyping of new cycling hubs around Sydney’s suburbs of Surry Hills, Chatswood, Newtown and Redfern.

Not only did we see the lateral expansion of the notion of ‘hub’ into a variety of network and distributed solutions, we also had some whiz-bang solutions to the tired old problem of bodily sweat: a ride-through car ZDVK�PRGL¿HG�IRU�D�F\FOLVW�and-bike to ride through, get clean and smell sweet before riding the last few metres to work.

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BIKETANK #5

This week at BikeTank #5 we asked participants to develop an urban event that utilised a shared interest ‘vehicle’, such as the bicycle in BikeTank, to stimulate the participation and launch of the event.

We then gave participants blank canvases and they developed ‘faceboards’ to both paint and role-play the scenario proposed in their event.

The “Green Canvas )HVWLYDO´��EHORZ��DLPHG�WR�encourage more people to experience art in more diverse ways and locations, while promoting outdoor leisure in 6\GQH\¶V�PDJQL¿FHQW�SDUNV��,W�proposed that the paintings from the galleries be hung in the Park and that plants replicating the park be brought into the galleries for a special festival period.

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BIKETANK #6

BikeTank #6 explored the world of social food in cities, inviting special guest thinker Cenk Baban to share his story of setting up the Social Dinner Club.

In the 5X5 we designed a series of vertical technology farms that incorporated a dining experience with any ten IDYRXULWH�IULHQGV��:H�¿QLVKHG�the 5X5 by designing a rap to perform to the BikeTank community that talked about our designs and how we would like you to experience them.

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BIKETANK #7

We opened this special Sunday edition of BikeTank to cater for families who were out and about at the Sydney Architecture Festival.

Masters of Architecture student Ashlee Stocks presented her competition-winning 5-minute speech on advocacy for density in Sydney.

In the 5X5 we studied four empty sites in Sydney and looked at the kinds of values we would want a sharing-centred model of denser living to have. We found so many ways that we could share in our community, not only materials things, but skills, time and caring also. We built ourselves some ‘creative developer caps’ and used these to shape our ideas around a new kind of density-vitality redevelopment of the site.

Proposals expanded the typical developer’s notion of living and moved into an integration between city processes of food and energy generation combined with community aware living.

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BIKETANK #8

At BikeTank #8 we welcomed special guest thinker Camilla Schippa from the Institute of Economics and Peace who spoke of the Global Peace Index for rating countries and states on their relative level of peacefulness. Camilla also reminded us that peace must be a pre-requisite for any collaboration.

Our 5X5 took that notion and explored zones of FRQÀLFW�LQ�LQWHUVHFWLRQV�in the city, proposing new forms of socially-generated interactions that brought respect, care and generosity back into the city.

The Tartan Roads Concept (right) proposed a gridded hierarchy of streets to allow cyclist and pedestrians to enjoy dedicated streets VHSDUDWHG�IURP�KHDYLHU�WUDI¿F��A street-side bicycle bell artwork would allow children leaving a daycare centre to ring the bell to warn cyclists before crossing over the cycle way. This and similar approaches designed awareness and civility into the infrastructure.

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BIKETANK #9

At BikeTank #9 we invited guest thinker Omar Khalifa to speak about his work as CEO of Bicycles NSW. We explored his concept of ‘mental bollards’ in the future scenarios of the proposed George Street closure and opening up of Light Rail.

We explored two sets of stakeholders and used these to develop ‘two-headed-monsters’, mythical characters with split personalities, one body and two heads. The character;s prototypes were dedveloped using XXXXXXL white shirts with a double neck hole cut out. These characters came to perform the storytelling script that exposed the compelling points of view of each stakeholder.

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BIKETANK

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BIKETANK

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BIKETANK

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BIKETANK

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3: ENTREPRENEURSHIP LAB

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Ever wanted to be an entrepreneur? Or maybe you already are? Do you want to better understand the creative processes that drive innovation? Take your ideas and turn them into prototypes? Work with people who think differently than you do? Explore and enhance your own creativity? Change the world?

The Entrepreneurship Lab is an interdisciplinary design thinking environment within which students leverage their own discipline knowledge to innovate new approaches for solving components of a big picture problem. Students work collaboratively in mixed teams to apply the skills and practices of ‘Design Thinking’ and ‘Creative Enterprise’ to develop solutions that catalyse social purpose into the reality of business.The pilot course was set-up as a mixed subject allowing postgraduate

business and architecture students to enrol with the objective to produce working prototypes of new social media systems, intelligent objects, smart services or integrated design products that could be the seed for a new start-up enterprise at the end of the semester. During workshops, industry and university mentors work with students to help unlock creativity and turn ideas into entrepreneurial action. The learning objectives and assessment items for the course were

designed to satisfy both participating faculties’ requirements. In essence, we designed a course that would enable students to:

ENTREPRENEURSHIP LAB

��$SSO\�D�GHVLJQ�WKLQNLQJ�PHWKRGRORJ\�WR�tackle ‘big picture’ problems that span the domains of technology, business and human factors; ��(QJDJH�LQ�UDGLFDO�FROODERUDWLRQ�ZLWK�

students from other disciplines and mentors from both university and industry;��(PSDWKLVH�ZLWK�XVHUV�FOLHQWV�LQ�D�VSHFL¿F�

domain, and from this, develop a point of view towards a chosen problem;

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ENTREPRENEURSHIP LAB

The workshops ran at the u.lab warehouse on Tuesdays 9am-12pm and Fridays 2-5pm from weeks 2-6 and 10-15 during Spring Semester 2011. The teaching days included a dynamic and interactive combination RI�SUHVHQWDWLRQV��GLVFXVVLRQ�IRUPDWV��¿HOG�ZRUN�DQG�ZRUNVKRSV��7KH�presentation and discussion formats were designed to provoke critical debate and refection; and the workshops were built around in-class exercises, presentations and feedback mechanisms. Classes were supplemented by physical, printed and electronic learning materials and resources. Student had to complete a range of challenges, two of which counted as assessment items for the course: a draft enterprise proposal DQG�D�¿QDO�SLWFK�SUHVHQWDWLRQ�DQG�SURSRVDO�The Co-opolis brief (opposite) was the thematic scope for the

Entrepreneurship Lab and provided the context in which to direct innovation. The brief asked students to focus on entrepreneurial solutions for communities adapting to rapid urban transformation. In particular, projects should focus on the the celebratory and inspirational interventions that bring a human element of hope into lifestyle and city design. Under new conditions, human social habitation patterns adapt or regress. The challenge for entrepreneurial design is WR�¿QG�ZD\V�RI�KRZ�WR�HQOLYHQ�DQG�FHOHEUDWH�WKH�SURFHVVHV�RI�FKDQJH�LQ�a human light.In various scenarios in Australia and Japan students examined the

community conditions with extreme urban recovery and in urban decline. They used creative design processes to listen to and observe the complex forces that affect human interaction. Working in mixed teams, students proposed design innovations and business models that span architecture, industrial design, urban planning, social media, business, engineering, information technology and the arts. Some images from their collaborations on site in Japan are followed by the four enterprise proposals: QuickFox, Thrive, S2S, and Live Hive.

��'HYHORS�DQG�WHVW�D�VHULHV�RI�SURWRW\SHV��DQG�demonstrate a bias towards action;��$FWLYHO\�UHÀHFW�RQ�WKH�SURFHVVHV�DQG�

methodologies being used, and be able to identify learning needs and seek answers independently;��3UHSDUH�D�EXVLQHVV�SURSRVDO�DQG�GHYHORS�

appropriate materials to pitch an idea to a potential investor.

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CO-OPOLIS

Innovations for communities adapting to shifting urban conditions; questions of human dynamics in Dalian, Fukushima, Sydney and Newcastle.

RAPID URBAN TRANSFORMATION IS THE DOMINANT PARADIGM OF THE CURRENT GENERATION. IN CHINA, CITIES ARE MULTIPLYING FAST. IN JAPAN, REGIONAL CITIES ARE SHRINKING AND RECOVERING FROM MASSIVE DISASTER. IN AUSTRALIA, CITY CORES ARE DENSIFYING AND CITY FRINGES CONTINUE TO SPRAWL. SOMETIMES URBAN CHANGE CAN BE DISASTROUS, AS SEEN IN THE TSUNAMI THAT HIT FUKUSHIMA; SOMETIMES CHANGE CAN BE HIDDEN YET EQUALLY AS THREATENING OVER TIME, AS SEEN IN THE URBAN DENSITY CRISIS IN SYDNEY. WHAT HAPPENS TO THE HUMAN ELEMENT WITHIN THESE FORCES? WHEN THE CITY MOVES FROM BENEATH US, OR WE ARE PLACED INTO A NEW SOCIO-ECONOMIC PARADIGM, HOW DO WE ESTABLISH FAMILIAR WAYS OF INTERACTING LOCALLY AND BEYOND? WHAT ARE THE INNOVATIONS THAT TRANSFORM THESE CONDITIONS?

The contextual brief taken on in the Entrepreneurship Lab, CO-OPOLIS.

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ENTREPRENEURSHIP LAB

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quickfox - RIDESHARE PROPOSAL

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ENTREPRENEURSHIP LAB

SYDNEY COMMUTERS DRIVE REGULARLY WITH EMPTY SEATS IN THEIR VEHICLE, UNWILLING TO SHARE CAR JOURNEYS WITH STRANGERS...

how might we change perceptions in the community to enable ride sharing amongst commuters?

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quickfox - RIDESHARE PROPOSAL

M4 traffic at 6Pm.

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ENTREPRENEURSHIP LAB

Introduction.Transportation in Sydney is one sure-

¿UH�GLQQHU�SDUW\�WRSLF�WR�JHW�FRQYHUVHUV�gesticulating wildly amid much bemoaning. Guests are likely to complain about public transport, cost of parking and fuel prices, DQG�SHDN�KRXU�WUDI¿F�FRQJHVWLRQ��3DUWLFXODUO\�if your guest happen to live in outer Sydney, where public transport options are limited, slow or expensive. The outcome of a broken transportation system is a city choked with SROOXWLQJ�FDU�WUDI¿F�DQG�DQ�HQYLURQPHQW�WKDW�FRQWLQXHV�WR�EH�GHJUDGHG��:LWK�WUDI¿F�MDP�VHW�to increase by over 40% in the next 10 years, the economic, social and environmental costs to Sydney will top $20 Billion a year. It’s time to do something about Sydney’s

commuter transportation system! Fundamental to this issue is the 80% of peak hour vehicles containing just one person. This translates to over 5 Million daily empty seats travelling to just a few major commercial hubs. In today’s environment of scarce resources this represents an enormous waste.

Empathetically understanding urban issues.

A series of empathy exercises sought to uncover key sustainability issues in Sydney, understand how people are affected, and to develop possible solutions. To kick-start the process the team interviewed inner city workers and residents. Sydney’s transportation system was an overwhelmingly recurrent theme. Commuter’s dissatisfaction with transportation, with its inconvenience, high expense and disastrous effects on quality of urban life.

With the outcomes of this empathy work, the team developed an empathy map for a Sydney commuter.

Commuters are time poor, dislike public transport, seek convenience, desire transparency and feel high cost of living. Commuters see mundaneness and status quo in their commuting options. They regularly hear from others concerns about environment, a dodgy economy, and increasing cost of living.

To address this issue what we need to do is TO change perceptions behind the behaviour of Sydney’s car commuters.

It’s no small matter, let me tell you…

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quickfox - RIDESHARE PROPOSAL

what we’d like to gain?��VDYH�PRQH\��QHHG�PDGH�HDV\��PDLQWDLQ�OLIHVW\OH��IHHO�JRRG�DERXW�DFWLRQV��ERRVW�VRFLDO�FDSLWDO ?

EMPATHY MAP

what do I think & feel?time poordislike public transport need conveniencetransparency desiredcosts increasing

what do I say and do?skepticismroutine/set habitstell others about health/sustainability improvements

hear from others?concern about environmentdodgy economyuncertainty about the future

what do I see?mundanenessno other option thanstatus quo

Oh what a pain��LQFRQYHQLHQFH��FRVWV�RI�FRUH�QHHGV�e.g. transport,food &resources��XQFHUWDLQW\�unpredictability

Outcome.Having Sydney’s

transportation system as a dominating theme, the result of our interviews highlights Commuter’s dissatisfactions with transportation, with its inconvenience, high expense and disastrous effects on quality of urban life especially of Sydney CBD workers and residents.

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ENTREPRENEURSHIP LAB

Continuous feedback…fundamental to good design.

A series of focus groups dug deeper into the barriers behind the behavioural norms of Sydney’s car commuters. The result exposed a prevalence of extreme users including people with strong positive or negative opinions of sharing car journeys.

However, more LQWHUHVWLQJO\��D�VLJQL¿FDQW�middle ground emerged around people who were enticed by potential cost savings, added convenience, and/or environment motivations.

Critically, almost all respondents expressed a concern for personal safety, to differing degrees.

Intuitive ideation. Armed with masses of empathy data, a number

of ideation sessions saw an emergent solution. Why not somehow connect singular car commuters together to share car commutes. Such a simple idea, yet underserved in Sydney. Particularly odd given well established operators in North $PHULFD�DQG�(XURSH�KDYH�HQMR\HG�VLJQL¿FDQW�success.

How to crack this nut? Once again the team sought empathy-driven insights.

Getting to the root cause. So the problem is a curly one that no-

one else has yet been able to crack. Although singular car commuters face long, lonely journeys with mounting monetary and environmental costs, most commute to work with empty seats in their vehicle, unwilling to share car journeys with strangers. Therefore, what we are fundamentally looking at is how we might we change perceptions and behaviours to enable journey sharing amongst singular car commuters.

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quickfox - RIDESHARE PROPOSAL

Deep ideation, contemplation and self-UHÀHFWLRQ�But yet there was still a major missing

link. How to get people from connecting in the virtual world to connect in the physical world. Activity in cyberspace can be non-committal DQG�GLI¿FXOW�WR�WXUQ�LQWR�UHDO�ZRUOG�DFWLRQ��Internet-based companies the world over have struggled to overcome this gap. This led us to isolate and consider the

main drivers behind the emotion of security or insecurity. Why do we feel more safe at night if there is adequate street lighting, or reassured if there are other people nearby even if they too are strangers. Humans have an innate need for certainty and transparency. When you purchase something you want to know what you’re going to get. When you get on a bus you know it will take you. Typical ridesharing systems lack these elements, relying on the ÀH[LELOLW\�DQG�JRRG�KXPRXU�RI�WKHLU�FXVWRPHUV��This has not and will not work for mass markets in Sydney. Fundamental to our solution is creating a bridge between the virtual world and real-world, creating a convenient, controlled and transparent system.

Let’s think about this. Taking inspiration from

WKH�V\VWHP�RI�PLFUR�¿QDQFH�developed in Bangladesh by Muhammad Yunus, hinged on community social capital of individuals, a further ideation session highlighted trust factors that could be used to deconstruct a feeling of strangeness between two unbeknown people. A number of criteria were developed including socio-demographic background, education, family, profession, appearance, friend network, third party recommendations, vehicle model and many others. This led to a solution containing online persona developing tools, WKDW�DUH�YHUL¿HG�E\�D�WUXVWHG�source. Along with the ability to pick ride share companions EDVHG�RQ�ÀH[LEOH�FULWHULD��

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ENTREPRENEURSHIP LAB

WOOO!!I LOVE THIS T2 LANE!!!

BEEP

SHARING WITHA STRANGER ISTOO WEIRD.

BEEP

STUCK IN TRAFFIC AGAIN! GOING TO BE LATE FOR WORK AGAIN!

THIRD TIME THIS WEEK... DEFINATELY FIRED NOW....

MOVE!!!

YES! TRAFFICIS LOOKINGGOOD TODAY!

Vroom

WHO AM I KIDDING..

I NEED TO GETME SOME OFTHAT...BUT...

<2��:(�6+28/'1·7�%(�-2.,1*�$%287�7+,6��,76PRETTY SEROIUS. LETS GET HIM TO RIDE WITHUS & EXPLAIN THE BENEFITS OF RIDESHARING!!

PLEASE... TRAFFIC...

BE KIND TOME TODAY...

IM ON A TIGHT SCHEDULEAS IT IS ALREADY.

ANOTHER DAYIN THE OFFICE...

AND SUDDENLY...

ONDAY MORNING

EANWHILE...

O IT BEGINS...

VROOMYO! PULL OVER!

COME RIDE SHARE AND YOUWONT HAVE TO SIT IN TRAFFIC! ITS ALSO A GREAT WAY TO MEET PPL.

WHAT ARE YOU SCARED OF?!

I DONTEVEN KNOW YOU!!

WAIT.. IS THIS A TRAP??!!`

&·021GIVE ITA TRY

I WAS A BIT SKEPTICAL AT FIRST.BUT I TRIED IT AND ITS WORKED OUT GREAT. THATS HOW I MET MY BEST FRIEND OVER THERE!

HMMM...I DONTKNOW MAN. GIVE ME SOME TIME...

MAYBE

,�'21·7KNOW..

HMM...I CANFINALLY MAKEFRIENDS NOW..

SO...NO MORETRAFFIC?

NO MOREROAD RAGE

LIFE WOULD BE GOOD

OMG! IM GONNA DIE...HELP!!!

WOO

!!

MAN THISIS GREAT!!

SEE I TOLDYOU!!

YOU MIGHT EVEN MEET A NICE GIRL THROUGH RIDESHARE!

AND SO AFTER MUCH THOUGHT & CONVINCING DONE BY WILL, TOM FINALLY GAVE IN TO RIDESHARE.HE IS NOW EXPERIENCING ALL THE BENEFITS IT HAS TO OFFER, HE IS NO LONGER ON PROBATION AT WORK, MADE A NEW BEST FRIEND AND ALSO DOING HIS BIT FOR THE ENVIRONMENT.

YO, I NEED A FAVOUR...I NEED YOUTO HELP ME SET UP ABUSINESS...

TO BE CONTINUED...

��������<28·//� BE DOING YOURSELF AND THE ENVIRONMENT A FAVOUR!!

�������,7·'�%( SO WEIRD...PLUS.. YOU COULD BE A SERIAL KILLER FOR ALL I KNOW!!

WELL...

CHECK OUT THIS DOUCHE,�5,',1·�%<� HIMSELF.

I FEEL HIM MAN.THAT USE TO BEME, TILL I STARTEDRIDE SHARING.

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quickfox - RIDESHARE PROPOSAL

WOOO!!I LOVE THIS T2 LANE!!!

BEEP

SHARING WITHA STRANGER ISTOO WEIRD.

BEEP

STUCK IN TRAFFIC AGAIN! GOING TO BE LATE FOR WORK AGAIN!

THIRD TIME THIS WEEK... DEFINATELY FIRED NOW....

MOVE!!!

YES! TRAFFICIS LOOKINGGOOD TODAY!

Vroom

WHO AM I KIDDING..

I NEED TO GETME SOME OFTHAT...BUT...

<2��:(�6+28/'1·7�%(�-2.,1*�$%287�7+,6��,76PRETTY SEROIUS. LETS GET HIM TO RIDE WITHUS & EXPLAIN THE BENEFITS OF RIDESHARING!!

PLEASE... TRAFFIC...

BE KIND TOME TODAY...

IM ON A TIGHT SCHEDULEAS IT IS ALREADY.

ANOTHER DAYIN THE OFFICE...

AND SUDDENLY...

ONDAY MORNING

EANWHILE...

O IT BEGINS...

VROOMYO! PULL OVER!

COME RIDE SHARE AND YOUWONT HAVE TO SIT IN TRAFFIC! ITS ALSO A GREAT WAY TO MEET PPL.

WHAT ARE YOU SCARED OF?!

I DONTEVEN KNOW YOU!!

WAIT.. IS THIS A TRAP??!!`

&·021GIVE ITA TRY

I WAS A BIT SKEPTICAL AT FIRST.BUT I TRIED IT AND ITS WORKED OUT GREAT. THATS HOW I MET MY BEST FRIEND OVER THERE!

HMMM...I DONTKNOW MAN. GIVE ME SOME TIME...

MAYBE

,�'21·7KNOW..

HMM...I CANFINALLY MAKEFRIENDS NOW..

SO...NO MORETRAFFIC?

NO MOREROAD RAGE

LIFE WOULD BE GOOD

OMG! IM GONNA DIE...HELP!!!

WOO

!!

MAN THISIS GREAT!!

SEE I TOLDYOU!!

YOU MIGHT EVEN MEET A NICE GIRL THROUGH RIDESHARE!

AND SO AFTER MUCH THOUGHT & CONVINCING DONE BY WILL, TOM FINALLY GAVE IN TO RIDESHARE.HE IS NOW EXPERIENCING ALL THE BENEFITS IT HAS TO OFFER, HE IS NO LONGER ON PROBATION AT WORK, MADE A NEW BEST FRIEND AND ALSO DOING HIS BIT FOR THE ENVIRONMENT.

YO, I NEED A FAVOUR...I NEED YOUTO HELP ME SET UP ABUSINESS...

TO BE CONTINUED...

��������<28·//� BE DOING YOURSELF AND THE ENVIRONMENT A FAVOUR!!

�������,7·'�%( SO WEIRD...PLUS.. YOU COULD BE A SERIAL KILLER FOR ALL I KNOW!!

WELL...

CHECK OUT THIS DOUCHE,�5,',1·�%<� HIMSELF.

I FEEL HIM MAN.THAT USE TO BEME, TILL I STARTEDRIDE SHARING.

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ENTREPRENEURSHIP LAB

QuickFox is the commuter transportation solution Sydney is crying out for. A VXVWDLQDEOH�ZD\�WR�UHGXFH�SHDN�KRXU�WUDI¿F��bringing communities together to change the sharing habits of Sydney’s car commuters through a convergence of virtual world technology and real-world social space.

Firstly, we will create an internet and smart phone application system to maximise convenience and seamless simplicity of use. This includes a dynamic journey booking V\VWHP�LQ�UHDO�WLPH�WKDW�SURYLGHV�ÀH[LELOLW\��an automated peer-to-peer cost sharing payments system to seamlessly eliminate cash transactions; while a transparent peer-to-peer rating system linked with Facebook will EXLOG�FXVWRPHU�WUXVW�SUR¿OHV��$QG�RXU�SLHFH�GH�resistance - a customer loyalty program, based on the carbon savings users generate. Genius! A virtual world environment alone will not

fundamentally change Sydneysiders’ commuting habits. The QuickFox Hub system will bridge this gap to enable real-world ridesharing. QuickFox Hubs will be cool, convenient locations where riders and drivers meet, connect and commute together. These physical spaces as point-to-point journey pick up and drop off locations will provide the transparency and certainty needed to develop trust between customers.

Our solution.

“bridging the gap between virtual world connections and real-world collaborative consumption.”

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quickfox - RIDESHARE PROPOSAL

A key feature of QuickFox is the use of a hub-to-hub system, creating the

link between virtual world connections and physical space...

VIRTUAL PHYSICAL

HUB

COMMAPLATFORM

HUB

HUB

The hub-to-hub system is simple...requiring QuickFox journeys WR�EHJLQ�LQ�RQH�KXE�DQG�¿QLVK�at another. Customers simply check in at the start and check out at the end.

bringing community together...QuickFox Hubs will enable the creation of a ridesharing community in Sydney by bringing community together, providing a space for likeminded people to connect. It is a platform for the public to physically feel, touch and experience the concept of sharing.

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ENTREPRENEURSHIP LAB

Our vision entails QuickFox Hubs located throughout Sydney’s major commuter suburbs and in major commuter destinations such as CBD fringes. QuickFox Hubs will bring life to un-used public spaces with semi permanent structures constructed from sustainable re-used materials. Plus, QuickFox Hubs will be focal points of ridesharing advocacy in the public arena and build a visible community of likeminded responsible commuters.

QuickFox will be a community transportation system like nothing else ever seen before. A truly unique solution for an independent, individualistic and innovative city. It’s time to get excited!

HUB

HUB

RATING

PASSENGER

DRIVER

MATCHING

MATCHING

dATABASE

QUICKFOX SYSTEM

quickfox hub systemis envisaged to connect fellow ridesharers (passengers and drivers) through a database and physical sharing hub

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quickfox - RIDESHARE PROPOSAL

SYDNEY CBD78,204

PARRMATTA21,153

NORTH SYDNEY51,998

Penrith

46,507

Blacktown

62,363

Sutherland ShirE

Randwick Bankstown

Hornsby

Fairfield

Ryde

Strathfield

Parramatta

34,885

59,090

23,375

6,218

34,674

22,721

30,560

36,867

average single car journeys destination per day in 2010 (figures are projected from the australian bureau of statistics)

average single car journeys per day from 10 top SUBURBS in 2010 (figures are projected from the australian bureau of statistics)

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ENTREPRENEURSHIP LAB

Our design proposal.The Quickfox hubs is aimed to integrate a

physical place that are both interactive and informative amongst the ride sharer community WR�³EULGJH�WKH�JDS´��D�SODWIRUP�IRU�VKDULQJ��communication and networking between commuters and the community.

Openness, accessibility, transparency and environmentally sustainable design are keys in designing our hubs.

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quickfox - RIDESHARE PROPOSAL

“our design proposal stresses to create open, easy to access and transparent hubs.”

It is a place not only for the rideshare services, but it is also a platform to promote the idea of share, improve communication between people and build the network for people.

SHARE INFO. PICK UP/DROP OFFLOUNGE

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ENTREPRENEURSHIP LAB

Supported by a strong, viable business modelThe innovative QuickFox virtual/real world concept is strongly

substantiated by an equally innovative business model. Featuring revenue generation through carbon savings and business outsourcing allowing maximise core competency focus.

Key PartnersOrganisations e.g. universities & large businessesLocal CouncilsState GovernmentHub OperatorsTechnology platform provider

Key ResourcesStrategy & leadershipMarketing, PRWeb development & designCustomer relationship management/developmentHub structuresOutsource technology, hub construction and hub operation

Cost StructureFixed cost structure with low marginal cost of additional customers

Distribution ChannelsPersonal selling to organisationsInternet, mobile apps direct to consumers

Revenue StreAmsConsumer membership fees3UR¿W�IURP�KXE�RSHUDWLRQVPrepaid credit - reinvestment & expirySale of carbon offsets/credits

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quickfox - RIDESHARE PROPOSALRIDE SHARE PROPOSAL

Key ActivitiesPeer2peer internet platform providerMarketing, promotion, PRGvernment advocacy

Value PropositionTo create a rideshare community that is convenient and transparentA hub-to-hub system backed by seamlesslyintegrated environment

Customer RelationshipsMostly automated hands-off online customer relationshipsCustomer loyalty program Infrequent customer contact through hub employees

Customer SegmentsSingular car commutersCost savings, convenience, responsible living identity

Distribution ChannelsPersonal selling to organisationsInternet, mobile apps direct to consumers

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ENTREPRENEURSHIP LAB

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thrive- future localism PROPOSAL

H R I V E

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ENTREPRENEURSHIP LAB

Workers are spending too much time and resources commuting to and from work everyday.

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thrive- future localism PROPOSAL

How can we transform the future of local libraries and influence

future work practices in order to encourage

people to work from their local area, saving them time and resources from long commutes?

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ENTREPRENEURSHIP LAB

We found that too many workers who live in the outer suburbs of Greater Sydney, are spending too much time and resources in petrol when driving to and from work in Sydney’s CBD everyday. After initially exploring ways in which we could encourage drivers to use more sustainable two-wheeled vehicles (such as scooters), we then took a step back and thought about how we could save them from the long drives altogether, in order to help alleviate the issue of PEAK OIL. This led to the idea of giving workers the opportunity to work from their local area.

People working from home (TELECOMMUTING) is no longer

new. “Telecommuting has been embraced by an increasing number of companies in Australia primarily as a means of reducing the overheads DVVRFLDWHG�ZLWK�RI¿FH�VSDFH�´�(Louisa Heam, Sydney Morning Herald 2006) Many small business owners also work from home due to the high cost of commercial real estate. But to work completely from home also bears many issues to do with isolation, lack of social interaction, lack of professional space and more.

This led to the idea of local co-working spaces strategically placed in outer suburbs and regional areas, in order to DE-CENTRALIZE a percentage of the workforce.

Currently, co-working hubs only exist in centralized areas such as CBD’s. In looking at local councils, we saw an opportunity to use the concept of COLLABORATIVE CONSUMPTION by incorporating co-working spaces within local council libraries. We envision that this will transform the future of local council libraries and also bring back the original concept of a library – which is not only to be a book storage facility, but a place of knowledge, culture and social activity for its community.

Brainstorming the transformation of the local library to incorporate co-working spaces. Mind mapping the local library’s adaptive re-use and the benefits for our potential user groups.

Brainstorming one of the main concepts behind the benefits for our potential user groups. The idea that by using our local THRIVE co-working spaces, we are giving people back their “TIME” that they’ve saved from commuting.

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thrive- future localism PROPOSAL

DE-CENTRALISATION

CONGESTION

PERSONAL TRANSPORT SYSTEM

PUBLIC TRANSPORT SYSTEMHOW DO WE GET PEOPLE OUT OF THEIR CARS?

SOCIAL MEDIASHARED STUDIES

LOCALISATION

LIBRARY SPACE

INTERVIEW

LOCAL COUNCILSMALL BUSSINESS OWNERS

LIBRARIES

CBD BUSINESS PEOPLE

STUDENTS

IDENTIFY SUBURBS

USE OF EXISTING SPACE

COMMUNITY CENTRES

LOCAL PARKS

REVITALISATION

COLLABORATIONSOURCE OF INSPIRATION

INCREASE PRODUCTIVITY

PUBLIC WORK SPACE

NORTH

SOUTH

EAST WEST

Mind mapping of the ideation process dealing with the POINT OF VIEW STATEMENT and PROBLEM STATEMENT.

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ENTREPRENEURSHIP LAB

BRINGING GLOBALLOCAL

CONVENIENCE

PEAK OIL

MOBILE KNOWLEDGE

WORKER

SOCIAL ENTERPRISE+ REGIONAL

DEVELOPMENT

COLLABORATION KNOWLEDGE

(SOCIAL)

EFFICIENCY

TIME

WORKENERGY

Ideation of the concepts and issues that we are dealing with in our proposed business.

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thrive- future localism PROPOSAL

REVITALISATION

PURPOSE

CULTURAL

KNOWLEDGE

SOCIAL INTERACTION

FUNCTION OF THE POPULATION OF THE COMMUNITY

FROM BOOKSTO PEOPLE

ROLES OF PUBLICLIBRARIES

EVERY AREA IS DIFFERENT

FROM TRANSACTIONTO SERVICE

SOURCE OF INSPIRATION

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Persona 1Office Worker, Large Corporation SydneyLives in Castle Hill, New South Wales Married

to Mr Persona 1 Born on September 2

Persona 1

Persona 1 likes can’t work at home because you get distracted with chores

Persona 1 changed her profile picture.

So tired, I’m stuck in traffic again. Any way to shorten this 1hr drive?

Co-worker

Co-worker

Co-worker I agree. Theres got to be a better way :(

10 minutes ago

Family

Mr Persona 1Husband

Persona JnrSon

PersonaretteDaughter

Wouldn’t it be great if we can work close to work? I spent $100 on petrol this week...

Persona 1Persona 1 That would be great! I can spend more time with my family and be able to pick up my kids

Yesterday

Yesterday

Yesterday

Mr Persona 1

Mr Persona 1 Why don’t you work at the local library? Its close by and you can see our kids!

Yesterday

Tuesday at 4.50am

Persona 1 Home

Persona 1 is based on empathy interviews of one of our main user groups – employees of large corporations whose headquarters are based in CBDs. These employees are usually based in outer suburban areas and would like the convenience of working remotely a couple of times.

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thrive- future localism PROPOSAL

Persona 2Small Business Owner, Home Net-based BusinessLives in Hornsby, New South Wales

In a RelationshipBorn on July 22

Persona 2

Persona 2

I’m so bored at home! I can’t work alone... I feel so lonely.....

Mate we need to meet at a proper meeting room. Your coffee table in your garage isn’t big enough.

10 minutes ago

Friends (200)

Mr Persona 1

Mr Persona 1

Contractor

Friend

Contractor

Mr Persona 1 You need to get out more. Why don’t you go to the library?

10 minutes ago

Friend How can you work there? It’s dark and stuffy in there.

Persona 2 Home

RECENT ACTIVITY

“When are you free for our meeting? I have a great idea...” on Contractor’s wall.

Friend

http://www.notrealcommericalspace.com.au/sydney/haymarket...

www.notrealcommericalspace.com.au

notrealcommericalspace.com.au

Best Location Best view Best space Best everything!!! Buy now!!!

10 minutes ago

Friend

Persona 2 Wow I can’t afford that. Lucky I don’t need to be in the city. :)

Persona TwoSmall Business Owner, Home Net-based BusinessLives in Hornsby, New South Wales

In a RelationshipBorn on July 22

Persona Two

Persona Two

I’m so bored at home! I can’t work alone... I feel so lonely.....

Mate we need to meet at a proper meeting room. Your coffee table in your garage isn’t big enough.

10 minutes ago

Friends (200)

Mr Persona 1

Mr Persona 1

Contractor

Friend

Contractor

Mr Persona 1 You need to get out more. Why don’t you go to the library?

10 minutes ago

Friend How can you work there? It’s dark and stuffy in there.

Persona 1 Home

RECENT ACTIVITY

“When are you free for our meeting? I have a great idea...” on Contractor’s wall.

Friend

http://www.notrealcommericalspace.com.au/sydney/haymarket...

www.notrealcommericalspace.com.au

notrealcommericalspace.com.au

Best Location Best view Best space Best everything!!! Buy now!!!

10 minutes ago

Friend

Persona Two Wow I can’t afford that. Lucky I don’t need to be in the city. :)

Persona 2 is based on empathy interviews of our other main user group – small business owners who often work from home because they can’t afford the rent on commercial real estate. These small business owners often need a more professional space to work from.

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MAL BOOTH

LIBRARIAN AT UNIVERSITY OF TECHNOLOGY SYDNEY

Before the printing press, the library provided a “store” of both knowledge and culture and access to share within the community

Now we’re rediscovering that purpose to provide both knowledge and culture, but also to enhance the library as a social space – it now has 3 elements – SOCIAL, CULTURE and LEARNING

Library collections have grown so vast that they have essentially become book storage facilities

If libraries are to continue their role in engaging in culture and social activity, as well as knowledge and learning, the spaces need to be dominated not by books, but by people

Somehow we need to figure out a model that takes the books away from dominating the books at the facility and having the people at the periphery, to allowing the people to become the centre of the library

Libraries are looking for ways to engage with their community, to contribute to sustainability and to reducing carbon footprint

Examples:

Property Centre’

These examples provide access to spaces and collaborative focus spaces

Background empathy research interviews conducted in order to gain a better understanding of Key Stakeholders. Mal Booth was interviewed for his expertise on libraries.

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thrive- future localism PROPOSAL

LISA ANDERSEN

SENIOR PRODUCER, EMPTY SPACES PROJECT,UTS SHOPFRONT COMMUNITY PROGRAM

local libraries have been trying to reinvent themselves and are not empty spaces.

the concept of a co-working space in a local council library would be appropriate if it was about community and cultural development or social enterprise development.

Libraries have been trying to keep up with being information hubs and staying up-to-date with their online presence.

- Councils should identify where the small-to-medium enterprise activity could potentially cluster in their local area.- Eg. Metropolitan areas exist because businesses cluster.- Another example: almost all high end creative industries in Australia are located on the boundaries of the city.

In terms of councils thinking it through in terms of planning:

A council specific example: Canada Bay Council:

New ICT is a real chance for more regional areas to think about how they can support (sector clustering and start ups).

The concept enables companies to connect via ICT rather than face-to-face.

The concept of a regional cluster is “top down”, but will depend on whether an area can support it.

Federal government has a decentralization strategy – Federal government should be approached with the concept.

The role of a library is bringing global knowledge at a local level.

Lisa Andersen was interviewed for her expertise on local councils and planning departments.

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Residential Location of Workers in City of Sydney

Live and work within the City - 46,272

Live outside but work within the City - 311,506

Employment Location of Residents from Hornsby Shire

Work Outside the Shire- 49,550

Work Within the Shire - 20,550

Work Location Unknown

87.1%

65.2%7.4%

27.5%

12.9%

> 16,750

12981 - 16,750

11,491 - 12,980

< 11,490

1 96

2

4

8

5

10

3

7

Areas of Residence for workers in City of Sydney

1- Sydney2- Randwick3- Sutherland Shire4- Marrickville5- North Sydney6- Waverley7- Hornsby8- Leichardt9- Woollahra10 - Canterbury

Background Research. Research was conducted to

¿QG�RXW�WKH�QXPEHU�RI�SHRSOH�who travel to the CBD to work. From this, Hornsby was further investigated and was chosen to the focus location.

Precedent studies of existing libraries show how WKH\�DUH�HYROYLQJ�WR�UHGH¿QH�and revitalise these dying buildings.

Number of Workers

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thrive- future localism PROPOSAL

Kanazawa Umimirai Library -Kazumi Kudo and Hiroshi Horiba

This library shows how the space can be utilised by the whole community, creating a new hub for social and human communication. This library moves its focus from books to the actual users and creates space to cater for them and not just a storage for books. This new knowledge center is a place where people can immerse and contribute to the ever growing knowledge and information through collaboration.

Liyuan Library -Architect Li Xiaodong

This library represents a source of inspiration, where the the space within and its context is intergrated within each other. The unique spaces created through the different levels creates personal sanctuaries for its users. THe use of natural elements in the building, ambience of natural light and the framing of the natural landscape all synthesise a space of inspiration. The library is free of over complication and reduced to the roots of its purpose.

Sendai Mediateque -Architect Toyo Ito

This library represents the evolution of its purpose, releasing it from it’s century old stereotype. It is a social media hub where it purpose built for its community. It combines many programs and along with the ÀH[LELOLW\�RI�WKH�XVH�RI�WKH�spaces and vast facilities available, it expands the boundaries of the library. It allows people to come and immerse in the vast media and information in multiple mediums. The library becomes the new ‘heart’ of the community.

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Design Concepts.The idea of revitalising

the library through our concept of utilising the space for workers has lead us to several design ideas. We also discovered there LV�QR�µRQH�VL]H�¿WV�DOO¶�when designing spaces for different libraries. The follwoing ideas are based on Hornsby Central Library.

The First design concept repurposes the existing space within the library. As society progresses, their needs are constantly changing and the space within the library should evolve to cater for these needs.

Creating these work spaces require spaces for collaborative work as well as individual work. Also ÀH[LELOLW\�ZDV�FRQVLGHUHG�WR�adapt to changing programs within the space.

This observation lead to extendable walls which can create spaces of different size to cater for these needs. One idea is depicted on the opposite page and below, which shows the renovation of the existing library space to install these extendable green walls.

Another variation creates attachable modules onto the side of the library. This

allows the extension of personalised space. These would be purpose built for the local workers within the community and have similar functions of the idea above.

The concept shown on the opposite page is one representation. The addition ZRXOG�KDYH�WZR�ÀRRUV�ZLWK�D�‘personal green space’ on the second level. These spaces are for inspiration as well as collaboration.

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thrive- future localism PROPOSAL

Design parameters for our patented modular co-working spaces with integrated multi-use furniture and equipment include: i. Modular and replicable ii. ‘Plug & Play’ extension to an existing library structure iii.Sustainable – use of lighting and ventilation iv. Innovative multi-use furniture and equipment integrated in the space v. Reduce signage – use design to set the mood vi. Inspiring

vii.Comfortable

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facilities and

equipment

maintenance

r&d

collaborativeworkenvironment

reduced costs

moreefficientwork time

inspirationalwork space

development

of standard

co-working

spaces

franchisekits/training

investors

localgovernment

suppliers of modular co-working spaces

federalgovernment

community

Groups

franchising

associationfinanceinsistution

websiteplatfor bookings andmembership

reduced needfor leasedspace

reduced carbonfootprint

brand image

co operativeworking thrumembergroups

give backtime wastedin travel perday

design team

operationsand itsupport

hrdepartmentsin corporates

networking

andmarketing

identify highprioritylocations

National andmultinationalcorporation

it supportpartner

key partnerships key activities

key resources

cost structure revenue streams

valuepropositions

marketing

operationalcosts

it costs

capitalinvestment booking fee

fit out costs

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thrive- future localism PROPOSAL

The Thrive business model is based on a franchise model, where local council libraries will be the franchisees with no upfront costs. We will be offering our services to commuter towns within the perimeter of city centres.

The franchise fee will be waived at the initial phase in order to increase the incentives for the early adopters and get them on board. The renovation or construction of the space into a THRIVE facility will be shouldered by the franchisee at cost. We would want the franchisee to have a sense of ownership in this facility and maintain a professional relationship as partners of THRIVE.

Revenue will come from our users (for example, small business owners and corporate employees) who will become members that pay to use the space. Majority of the proceeds of the revenue from each THRIVE facility will go to the franchisee, while paying forward a percentage as royalties to the franchiser. As the franchiser, THRIVE will be responsible for the central infrastructure, systems and support, which will require initial capital investment from external investors.

printingservices

localcommunityorganizations

corporatemembers

individualmembers

webmarketing

membershippromotion of

services

promotion ofmemberbrand

pilot projectmembershiprefreshmentservices

frequent user

franchisees

(library’s and

councils)

corporate hr

departments face to facemeetings

revenue streams

channels

customerrelationships

customersegments

booking fee

rental royalties

membershippromotions

carbon taxcredit

frequent userlinks

printingservices

localcommunityorganizations

corporatemembers

individualmembers

webmarketing

membership

collaborative

environment

inspirationalwork space

promotion of

services

promotion ofmemberbrand

pilot projectmembershiprefreshmentservices

frequent user

franchisees

(library’s and

councils)

corporate hr

departments face to facemeetings

revenue streams

channels

customerrelationships

customersegments

booking fee

rental royalties

membershippromotions

carbon taxcredit

frequent userlinks

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s2s - STUDENT housing typology PROPOSAL

project s2s

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There are three primary colors in the world - blue, red and yellow. When these three colours mix, it becomes a beautiful range of colours that an artist can use to paint onto an canvas. Simply because, there are more options, more variety and a greater opportunity to be more expressive.

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s2s - STUDENT housing typology PROPOSAL

HOW CAN WE FIND WAYS TO SATISFY THEIR SOCIAL NEEDS TO EXPERIENCE A

BIGGER AUSTRALIA?

THERE IS A INFLUX OF INTERNATIONAL STUDENTS ARRIVING IN SYDNEY

UNIVERSITIES. HOWEVER, INTERNATIONAL STUDENTS ARE HAVING

TROUBLE MIXING AND SETTLING IN AUSTRALIA.

project Strategy: Australia is the perfect canvas for

a multi-cultural demographic to be colorful, expressive and actively

interactive.

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ENTREPRENEURSHIP LAB

“I’m feeling very, very lonely sometimes. What Irealised after I came, is that after your class everyone goes their separate ways, so I dont really have a lot of friends. The people are very nice, in the uni and shared house they will smile and talk to you, but I think that is where they draw the line, they don’t want anything more they don’t want to hang RXW��,�GR�¿QG�P\VHOI�IHHOLQJ�ORQHO\�DQG�IULHQGOHVV����´

“Before, I came here I considered myself quit talkative and outgoing and I thought I could meet a lot of friends... I wanted to meet more friends, but when I came here I found that other students they come in the groups with a similar nationalities... even we are OLYLQJ�LQ�WKH�VDPH�DSDUWPHQW�´

“Perhaps it is because cultural difference or different language... local students here like to go clubbing, but this is not our culture. In Hong Kong we would go to cafe. We have a special cafe culture in Hong Kong with nicely decorated rooms where youngsters gather and social. We can hang out there until 3am. It is not about dringking it’s more about socialising and talking, getting to know each RWKHU�´

“International students enrich Australian communities, bringing energy, diversity and new ways of seeing things... Education is now Australia’s third biggest export sector, generating $18.6 billion in 2009 and supporting approximately 125,000 jobs�DFURVV�$XVWUDOLD���´Council of Australian Government, 2009, International Students Strategy for Australia 2010-2014, p.5)

Accommodationsocial isolation

financial hardship

language barrier

i dont know english

group workno engagement with local student

no time

communicationno night activities

i dont know how to be more interactive

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s2s - STUDENT housing typology PROPOSAL

Issues and Challenges.When asked about the

experience of being studying in Australia, the issues and challenges can be generated DV�VRFLDO�LVRODWLRQ��¿QGLQJ�DFFRPPRGDWLRQ��¿QDQFLDO�hardship, public transport, employment, and concerns about their safety. Other GLI¿FXOWLHV�DUH�GHDOLQJ�with government/public services (immigration), lack of support, expensive of non-existent university facilities, culture shock, lack of information available, and general and mental health.(Sandra Turcic, 2008-08, Project Report - ‘Needs Assessment of International Student in the City of Sydney’, the City of Sydney, p.10)

feeling ofisolation Communication

interaction

actually relevant in this society and culture

feeling ofbelonging Communication

interaction

actually relevant in this society/culture

} activitiesmixing

VS.

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ENTREPRENEURSHIP LAB

communityspace

interaction

activitymixing

lifestyle sharing

urbanenvironment

buildingtypology

urban density

culture sharing

languagemixing

communication

Communication.Communication is the

activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender.

Community Space.The term ‘community’ can

EH�GH¿QHG�DV�³D�JURXS�RI�interacting people, possibly living in close proximity, and often refers to a group that shares some common values, and is attributed with social cohesion with a shared geographical location, generally in social units larger than a household…

face-to-face contact physical interation

lecture series

!

smoking zone

forced interaction

interest/ attraction

visual attraction

wow

interactive space- public

cyber/ internet interaction

In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participant and their degree of cohesiveness (Wikipedia: 'H¿QLWLRQ�RI�&RPPXQLW\��´

Thus, community space is the place where the human interaction and communication happened. In Australia, this multi-culture country, a well-designed community space should make its people to share lifestyles, backgrounds and cultures, and mix activities and ODQJXDJHV�ZLWKLQ�HI¿FLHQWO\�communicating and interacting. For universities and local JRYHUQPHQWV��LW�LV�VLJQL¿FDQW�to build up the well-designed community space for involving foreign students into this country.

On the other hand, a well designed community space should not only contribute to its residents, but also the surrounding environment, urban contact, and even urban density.

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s2s - STUDENT housing typology PROPOSAL

Design Proposal.Our vision for sydney is a highly multicultural environment where

SHRSOH�DUH�DFWLYHO\�HQJDJLQJ�DQG�LQWHUDFWLQJ�LQ�EXLOGLQJ�XS�D�GLYHUVL¿HG�DNA in the urban city.Our design strategy to achieve this notion of ‘active mixing’ is

through intervention and rethinking space - mixed used typology and ‘cross programing’ of the programe of the space.

spaceintervention

typology buildingintervention

2011

2050

a des

ign st

rateg

y

that

will gr

ow o

rgan

icall

y

into t

he fu

ture

physical space

mixed used

interactive

cross programing

active mixing

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ENTREPRENEURSHIP LAB

“Interactive Pavilion” - 2012 Vision.Each modules acts as

multiple function such as furniture, structure, stairs, ÀRRUV��JDUGHQ��WHUUDFH��window and outside space.The intervention act like a ‘trigger’ and a ‘clue’ for interaction.The space also include a cafe, which include features such as sustainable green garden. Boxes can be rented out for commerical advertising on its facade.All space need to be actived by events. The space act as a social translator which faciliates language learning exchange workshop, group study space, public lecture. Moreover, these spaces can also hold up events, such as outdoor cinema, social functions and exhibitions.

LOCAL

STUDENT

PUBLIC

INTERNATIONAL

STUDENT

LOCAL

STUDENTPUBLIC

PUBLIC

SPACEessentially this is our intervention

urban translator

EVENTS

+ informal group study hub

urban stage

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s2s - STUDENT housing typology PROPOSAL

The structure will create a new entrance to the building. Making the entrance more inviting and interactive.

The location of this space intervention will be the new entrance to dab building and student housing entrance.

abc

newstudent housing

dab

citigate hotel

powerhousemuseum

centralstation

intervention

structural support

language exchangeworkshop

group study sessionpublic lecture series

commericaladvertising

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“Student House Typology” - 2025 Vision.In Australia, International student is a huge group as resident of

this country. Then, how can we provide a better living environment WR�WKHP"�7KH�DQVZHU�LV�³VWXGHQW�KRXVLQJ�W\SRORJ\´��%HFDXVH�VSDFH�DQG�form of the building can shape human’s behaviours and their minds. Space supports the behaviour of human being who are in that space. It also service natural behaviours, such light, wind, heat, water and so on (Atorie Wan, 2010, Behaviorology, Japan). On the other hand, the QHZ�VWXGHQW�KRXVLQJ�W\SRORJ\�ZLOO�JLYH�WKH�LPSDFWV�DQG�LQÀXHQFHV�WR�environment and urban density.

For residential building designs, we have basically three building types: house, units, and apartment. Each of them has their features.

urban contact

vertical spaces

good living conditions (havc)

feeling of peace

interactive garden

feeling of home

urban density

lower cost

compact

secure

green; feeling of nature

sunlight, nature ventilation

interaction

communication

personal garden

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s2s - STUDENT housing typology PROPOSAL

House + Apartment.$V�KRXVH�DQG�DSDUWPHQW�KDYH�WKH�GLIIHUHQW�EXW�LPSRUWDQW�EHQH¿WV�

to their residents, it there a way to create a new housing typology providing all those advantages to people, especially for international VWXGHQWV"�7KH�DQVZHU�LV�³�%R[�LQ�%R[´��(QJDJH�KRXVH�W\SRORJ\�ZLWK�apartment typology. Designing the community space, creating personal green space, arranging each individual ‘house’ and sharing the common facilities or spaces will be the keys to make active and culture mixing happened in the new student housing typology.

+ = ?CommunitySpace

Accommondation

+ =

house apartment box in box ???

vertical garden ?compact design ?lower cost ?feeling of home ?living conditions ?

interaction ?communication ?

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ENTREPRENEURSHIP LAB

kitchen/dinning

CIRCULATION elevatorsUNLIGHT

BedROOM/TOILET(2 LEVELS)

indoor interactive space

Ground OPEN AREA

WIND FLOW

RAINWATER

URBAN CONTACT

Type “Box in Box”.7KH�FRQFHSW�RI�³%R[�LQ�%R[´LV�WR�¿UVWO\�WU\�WR�FUHDWHvertical community spaces intothe student housing to providea well-designed platform foractive and culture mixing,so that, to break down theisolation and to increase theinteraction. Secondly, theWKLQNLQJ�RI�³VKDULQJ´�ZLOObe applied into the typologydesign, to enhance thecommunication and interactionbetween foreign students andlocal students. Lastly, asa nice building typology,it should well consider theliving conditions, such as

natural daylight, ventilation,rainwater collection, thermalimpact and even urban contact.As a result, “Box in%R[´�LV�FRQVLGHUHG�WR�LPSRUW³KRXVH´�LQWR�³DSDUWPHQW´�Every single two levelVWXGLR�³KRXVH´�ZLOO�KDYH�DQindividual green garden.These small garden togetherwill become a interactivecommunity space. And thecentral elevator will connectthese vertical spaces. Inaddition, individual kitchenand dinning spaces will beremoved. Instead of them, thepublic kitchen and diningspace is designed.

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s2s - STUDENT housing typology PROPOSAL

single

linear

face-face

face-face llinear

vertical

dislocation

dense

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ENTREPRENEURSHIP LAB

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s2s - STUDENT housing typology PROPOSAL

PLACE TO STUDYGREEN SPACEPLACE TO EATSTORAGE?CLIMABLE WALL

PLANTS POSSIBLE GROWING INTO A BIGGER THING.

STUDY TABLESELF PROMOTING TABLE

INSTALLATION

LEARNINGEXCHANGE

EATING PLACE

PUBLIC LECTURE

MEETING PLACE

GROUP STUDYREADINGSPACE

FLAT SURFACE

HELLO,HOWS ASSIGNMENT

THIS IS ANAMAZINGPLACE TO MEET

HEY WATS THAT

Iteration.

Ideation.

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ENTREPRENEURSHIP LAB

- university- city council- goVERnment- company- immigration

- constant lobbying- advertising- intellectural

- materials- man power- construction film- university council

- student housing typology

- survey (online)- student services- security

- website- advertisement- education agents- face to face

- student rent - funding from student- lobbied company

- credit card - master card- online transfer - b-pay- investment cost

- international

student- environment- university- communication- public- local student

key partnerships key activities

key resources

cost structure revenue streams

channels

valuepropositions

customerrelationships

customersegments

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s2s - STUDENT housing typology PROPOSAL

- university- city council- goVERnment- company- immigration

- constant lobbying- advertising- intellectural

- materials- man power- construction film- university council

- student housing typology

- survey (online)- student services- security

- website- advertisement- education agents- face to face

- student rent - funding from student- lobbied company

- credit card - master card- online transfer - b-pay- investment cost

- international

student- environment- university- communication- public- local student

key partnerships key activities

key resources

cost structure revenue streams

channels

valuepropositions

customerrelationships

customersegments

- university- city council- goVERnment- company- immigration

- constant lobbying- advertising- intellectural

- materials- man power- construction film- university council

- student housing typology

- survey (online)- student services- security

- website- advertisement- education agents- face to face

- student rent - funding from student- lobbied company

- credit card - master card- online transfer - b-pay- investment cost

- international

student- environment- university- communication- public- local student

key partnerships key activities

key resources

cost structure revenue streams

channels

valuepropositions

customerrelationships

customersegments

Business Model Canvas

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ENTREPRENEURSHIP LAB

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LIVE HIVE - neighbourhood PROPOSAL

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ENTREPRENEURSHIP LAB

› a word that conjures up images of memorable times or awkward moments, it brings up a diverse range of emotions.

› Amongst a number of community based initiatives along with higher urban density, coupled with social media and greater cultural diversity and acceptance, it is surprising that many residents still do not interact with their neighbors.

› Based on this insight, we developed the idea that Sydney’s residents in its suburban areas need to talk to one another again helping build a sense of a connected community. Our aim was to deliver a solution that would provide opportunities for neighbors to talk with one another through an interactive space.

› With up to $30,000(AUD) being offered to organizations by a variety of councils for activities building stronger communities and bringing people together, the effort of councils is commendable however the return is on such initiatives is drastically limited. We wanted to help councils realize that their efforts and resources should not be in vain, but there are solutions that can actively build on the aims they have proposed.

QRXQ�?ޛQƗ�EԣU?

¸�a person living or located near another.

¸�D�IHOORZ�PDQ�

¸�D�FRXQWU\�URFN�VRQJ�performed by the Dixie Chicks and released in 2007.

¸�D�ZHHNO\�QHZVSDSHU�serving Fountain and Warren counties in Indiana, founded 1851.

¸�DQ�DOWHUQDWLYH�VSHOOLQJ�of neighbour.[US]

¸�DUH�QXPEHUV�ORFDWHG�QH[W�to each other on the roulette wheel. [casino]

¸�DOO�WKH�SHRSOH�FUHDWHG�by God. We love God by loving them. [Bible]

¸�QRGHV�WKDW�DUH�FRQQHFWHG�to the same physical or logical link. [IPv6]

Neighbours

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LIVE HIVE - neighbourhood PROPOSAL

Simply spending money in the hopes that organizations will foster the necessary impetus for neighbors to talk with one another is not enough, it is time to take the solution directly to the neighbors and bring back a stronger community.

Neighbors – Empathy: What do neighbors want?

Delving into how and why neighbors’ reluctance to talk with one another ZDV�D�GLI¿FXOW�VWDUW��7KHUH�are already a number of initiatives, places, and

activities that connect individuals with one another. &RXQFLOV�VSHQG�VLJQL¿FDQW�amounts of money and resources encouraging communities to look after themselves from within. Social media helps connect individuals with very specialized wants while encouraging membership and participation. Amongst this FRQVWDQW�ÀRZ�RI�LQWHUDFWLRQ�and participation, it was clear that most residents had the ability and capacity to interact. However, it was still puzzling to us why residents were reluctant to talk with the very people

they shared a space almost 12 hours of their life with everyday for weeks, months or even years on end.

We began with some empathy work to help understand the key concerns of neighbors for avoiding contact with each other. At various BikeTanks organized by ulab, we explored the issues that faced neighbors via three custom-designed prototypes. The feedback we received highlighted some interesting aspects of how people view interaction with their neighbors.

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There are three main trends that emerged from the empathy work:

1. Some people were extremely concerned about privacy when it comes to sharing with their neighbors, and their homes may not be the most appropriate place for this category of users. However, many seemed keen to share a cooking session in their own kitchen with neighbors. They wanted the privacy of the home to remain private suggesting the need for a space that was much more open and communal in nature.

Baptiste and Ying take D�PRPHQW�WR�UHÀHFW�VRPH�RI�the common associations that neighbours have for one another. Unfortunately, many of them are not positive – something we want to change.

Being a combination of architects and business VWXGHQWV��¿QGLQJ�FRPPRQ�JURXQG�was not necessarily easy. Something we generalized to how neighbors felt about one another, the inability to ¿QG�D�FRPPRQ�WDONLQJ�SRLQW�VR�they could interact with one another.

2. Existing space such as cafés, gyms and pools, when they are meant to be shared by a building or a neighborhood are adequate space to start or continue community building and make neighbors talk to one another. This suggested that the existing community structure may be adequate enough for community based activities. This indirectly meant a space may not have to be at the exact scale of the existing infrastructure.

���%RWK�RQOLQH�DQG�RIÀLQH�solutions (e.g. virtual networks/physical facility) present pros in term of community building, therefore the most innovative and HI¿FLHQW�ZD\�WR�GHDO�ZLWK�RXU�problem may be to mix the two concepts into a hybrid solution. This was critical in understanding how the RQOLQH�DQG�RIÀLQH�DFWLYLWLHV�have to somehow mix together to form a critical mass for building the community.

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Empathy Interviews with People in their Neighbourhood.A morning full of bubles! Insights have been collected in a cafe in

Redfern.‘Hi, may I steal you a minute?’‘What would you change in your neighbourhood in you had a magic wand?’...

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Prototyping.Building on this feedback, we designed prototypes to explain the

conceptual context of Zoo Hive. We wanted to delve into the reasons and factors that were preventing neighbors from talking with one another. Our concepts for prototypes envisioned in the following ideas:

Intranetwork.This prototype showcased

the virtual means through which Zoo Hive’s promotion; asking the question what services users would prefer. Also presented the concept of Zoo Hive going on a larger neighborhood scale within Sydney. In addition, we asked the question why residents did not use existing communal spaces such as community centers, etc.

Users were interested building enabled Intranet to communicate or using existing social media to improve communication. Some users mentioned that systems were already in place that attempt to connect people (Foursquare). However, they felt that such systems were ineffective.

Build-a-friend.This is a prototype

showcasing the concept of communication and sharing amongst neighbors in apartment units in Sydney. The aim was to showcase how neighbors could interact with one another within their building based on a shared concept. The context presented to potential users was how you would introduce yourself to a potential neighbor about a common situation or what factors would need to be enabled to bring this sort of interaction to realization.

Feedback: Bringing people face-to-face is great but there are issues with hosting those interactions in personal space. Privacy is important for individuals, not necessarily comfortable sharing everything with total strangers in their own space, but would be willing to do so in a public space.

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These prototypes detail how a physical space could be envisioned for Zoo Hive. Initial assumption was a virtual or physical solution. However, user feedback told us that users wanted both, a physical and virtual space to interact in. Questions regarding the space being temporary or permanent were raised. We also asked whether the activity within the physical space should be permanent.

Users were expecting a physical space that could be brought to their doorsteps to remove the problems of having to travel. They also requested integration of virtual and physical services coordinating with existing social media.

Rackspace 'UDJRQÀ\

SundialTrapinator Shoe box

Cooling FanBric-à-bracConnector

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The dis…connectClearly this emphasized a communication and

action disconnect between what councils were providing and what residents wanted. There were a number of channels through which residents could easily contact councils and talk to them regarding their needs. Councils were receptive and allocating resources to help the community; then why was there a disconnect between residents and councils?Email, social media, phone numbers, regular

meetings, community residents in apartment buildings, and a variety of communication tools were available for residents to get in touch with their council and other potential residents in the area. We decided that maybe there was a need to

rebrand or rebuild the concept of what a ‘community space’ was meant to do. Currently many of the structures have an image of being considered old, inadequate, and irrelevant places for the community. This was an issue, but something was still niggling us in the back of our minds.Yes, residents were not happy with the

current system, but the councils had provided them with spaces, why not revamp them? Almost DOO�UHVLGHQWV�SD\�D�VLJQL¿FDQW�SRUWLRQ�RI�council fees for development and resource usage; why not change what bothered them? On average, the Kogarah Council charges its residents $564 AUD per quarter to provide services to the community. That’s $2,256 AUD per unit in the region with more than 700 individual units. A total of $1,579,200 a year just from one suburb, imagine if it was spread across 4 neighborhoods surrounding a main council, that’s $6,316,800 spent by the council on the neighborhood.

Residents shouldn’t have to march to be heard! Everyone’s communicating with everyone, but it seems as if no one is actually listening to one another.

[Image Left] Some of the brainstorming sessions that focused on what Live Hive wanted to do – we looked at LGHDV�WKDW�VSHFL¿FDOO\�OLQNHG�with the overall concept. We primarily focused on four key areas/questions, “What would neighbors want to ‘live’ LQ"´��³:KDW�ZRXOG�WKH\�XVH�/LYH�+LYH�IRU"´��³:KDW�GR�they think about when they KHDU�µ/LYH�+LYH¶"´��DQG�³:K\�do they want to share using /LYH�+LYH"´��

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IDIDID

EAEAEA

TETETE

An iterative process.)URP�WKH�WKH�¿UVW�SURWRW\SHV�WR�WKH�¿QDO�

VROXWLRQ��VHYHUDO�UH¿QHPHQWV�UHTXLUH�WR�JR�bqck to the different users to empathyse and understand their genuine motivation.

Some of our BikeTankers came up with some fantastic ways of pitching novel ideas. One that was discussed during a session was a coffee cart on wheels that moved around the neighbourhood selling coffee. As the coffee cart moved along, it encouraged people to step outside their homes, look around, and talk to neighbours.[Right Image]

Having our potential users write about their thoughts and feelings during empathy work helped clarify what we were looking for. Speech bubbles seem to encourage people to express themselves more freely than a traditional interview or questionnaire would. [Right Lower Image]

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Live Shelter.A modular space that incorporates a variety of activities ranging

from BBQ to performance art to facilitation spaces for residents to use Live Hive. The open and closed corridors encourage residents to move throughout the space freely and participate in activities.

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Live Shelter.Our design iterations aimed to provide a community space that

facilitated contact. A variety of designs were proposed aiming to provide basic shelter while remaining visually appealing to residents. We felt that the space should feel futuristic and new; symbolizing the growth of a new beginning for Live Hive.Multiple iterations resulted in a variety of shapes and designs being

developed for Live Hive. As a group, we experimented with a variety of ideas looking at existing urban communal spaces and how drastically designs had changed serving communal and focused functions. Some of these designs have been shown below as very rough sketches along with IXUWKHU�LWHUDWLRQ�RQ�D�VSHFL¿F�GHVLJQ���

Like many ideas for Live

Hive, they generally are conceived on paper with funky ideas often being stretched further into proper models. The few ideas here showcase how some spaces could be adapted for the purpose of Live Hive.

7KH�ÀRZ�DQG�RXWORRN�RI�D�space was critical to Live Hive’s function as a communal area. Here the design aims to guide residents around certain areas without necessarily disturbing their walking path. It encourages movement in and around the space – something that Live Hive wants to happen naturally without it being forced upon the users.

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Bird’s wings.One of design iterations focused on curves in an effort to build an

organic structure that molds with the environment while still remaining distinctive. Live Hive would be a respite from the traditional angular lines that dominate Sydney’s suburbs.

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Revelation.We prototyped for a number of user groups, the young, the old, the

families, the urban professional, we’d just about thought of everyone. It wasn’t working; we were normalizing all the activities into something safe, familiar, and comfortable. One group of people would alienate the other group with their activities. What kind of activities could universally be accepted by all the potential groups yet somehow still be individual and unique? We needed to avoid falling into the traditional trap set by existing community spaces. We could not be just another attempt to ‘reorganize’ community spaces.

After burning much midnight oil, it hit us.

It wasn’t about the whole community, it was about passion. People that loved what they did regardless of whatever the world thought of them. A VSHFL¿F�JURXS�RI�SHRSOH�QHHGHG�WR�EH�IRXQG��D�JURXS�RI�SHRSOH�WKDW�ZHUH�so fond of their activities, that they weren’t afraid of sharing them online or in the real world. Clearly they existed, but they needed to be brought out of their shell. They were needed to bring the neighborhood together as a community as a whole. It seemed that we might be onto something.

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Entrepreneurship Project Credits:

QUICKFOXJessica Hartany

Jigar Patel Ke Da Yan

Nathan WiltshireQuang Toan Nguyen

THRIVEJim PateteDaniel Kim

Chang Woo LeeRosary Coloma

Emil del Rosario

S2SZhao ZhangAlan Wang

Sutapa Nandy

LIVE HIVEBaptiste Bachellerie

Hui LinHasan Kamal Syed

Nasser HusseinYing Su

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AFTERWORD

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Our different disciplinary backgrounds and perspectives have thus far created tremendous opportunities to address complex teaching and research challenges at UTS. By trialling the practices and methods we have introduced in this book again and again, a deep appreciation of GHVLJQLQJ��WKLQNLQJ��DQG�SUDFWLFLQJ�FUHDWLYLW\�HPHUJHV��DQG�ZH�UH¿QH�KRZ�it can be used in designing not just new solutions, but new kinds of solutions for complex problems. By continuing to immerse ourselves in each other’s disciplinary ways,

seeing failure with a positive attitude, and having a passion for exploring alternative ways of seeing the world, the u.lab initiative is continuing to open up new ways of thinking within the UTS community, the city of Sydney, and beyond.Our growing u.lab community is about you. Its growth is underpinned by

our awareness and understanding that collaboration and engagement are built on trust, respect, and shared ownership - such that disciplinary, organisational, and cultural perspectives are synergistic and inclusive.

We hope to see you at u.lab!

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CONTACT US

u.lab is an initiative by Wayne Brookes, Melissa Edwards, Joanne Jakovich, Julie Jupp, Nathan Kirchner, Natalia Nikolova and Jochen Schweitzer.

You can contact us at [email protected]

Or Share with us at facebook.com/u.lab.UTS

http://ulab.org.au

BikeTank is a program of the u.lab.

You can email us at [email protected]

Or follow us here: http://twitter.com/BikeTank

http://biketank.org

Creative Minds

http://creativeminds.org.au/

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