ultimate social selling checklist

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Social Selling Checkli st

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Page 1: Ultimate Social Selling Checklist

Social Selling

Checklist

Page 2: Ultimate Social Selling Checklist

Delivered by:

Visit us online

Page 3: Ultimate Social Selling Checklist

Why Should You Be

Interested in Social Selling?

Page 4: Ultimate Social Selling Checklist

80% of companies with at least 100 employees will use social media marketing this year

Page 5: Ultimate Social Selling Checklist

80% of companies with at least 100 employees will use social media marketing this year

59% of Americans interact with companies on social media Web sites

Page 6: Ultimate Social Selling Checklist

80% of companies with at least 100 employees will use social media marketing this year

59% of Americans interact with companies on social media Web sites

89% of US buyers read customer reviews before they purchase

Page 7: Ultimate Social Selling Checklist

You need a

Social Selling Checklist!

Page 8: Ultimate Social Selling Checklist

1. Your

Page

Page 9: Ultimate Social Selling Checklist

Businesses should use Pages instead

of Profiles

Page 10: Ultimate Social Selling Checklist

Your Business Page

Page 11: Ultimate Social Selling Checklist

Your Business Page

Make announcements about your company

and share information

Page 12: Ultimate Social Selling Checklist

Your Business Page

Utilize the Info tab to share your website,

location and company information

Page 13: Ultimate Social Selling Checklist

Your Business Page

ENGAGE with

customers

Page 14: Ultimate Social Selling Checklist

Your Business PageMeasure analytics

to see what is effective and what

is not

Page 15: Ultimate Social Selling Checklist

2. Your Profile

Page 16: Ultimate Social Selling Checklist

Set up your Profile

Page 17: Ultimate Social Selling Checklist

Set up your ProfileMembers with complete

profiles are 40 times more likely to receive career

opportunities

Page 18: Ultimate Social Selling Checklist

Participate and Get Involved in Group Discussions

Page 19: Ultimate Social Selling Checklist

Participate and Get Involved in Group Discussions

Get involved in group discussions to share advice and connect with potential leads or

partners in your industry.

Page 20: Ultimate Social Selling Checklist

Participate and Get Involved in Group Discussions

Make announcements about your business to

potential leads!

Page 21: Ultimate Social Selling Checklist

Participate and Get Involved in Group Discussions

See who is listening and reach out.

Page 23: Ultimate Social Selling Checklist

3. Your

Business

Account

Page 24: Ultimate Social Selling Checklist

Your Business Account

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Your Business Account

Provide a brief description about your company.

Be sure to provide a link to your company’s

homepage so people can learn more about your

business!

Page 26: Ultimate Social Selling Checklist

Your Business AccountAnnounce job

openings

Page 27: Ultimate Social Selling Checklist

Your Business AccountAnnounce job

openings

Engage with people

Page 28: Ultimate Social Selling Checklist

Your Business AccountAnnounce job

openings

Engage with people

Talk about your products and

services

Page 29: Ultimate Social Selling Checklist

5. Your Business Blog

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Your Business Blog

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Your Business Blog

Increase your company’s SEO

value

Page 32: Ultimate Social Selling Checklist

Your Business Blog

Increase your company’s SEO

valueUse your blog as a hub for information and drive traffic to

your site

Page 33: Ultimate Social Selling Checklist

Your Business BlogYour blog must

inform people about your

products, your business, your

company

Page 34: Ultimate Social Selling Checklist

Your Business BlogSpread your blog through social media

networks

Page 35: Ultimate Social Selling Checklist

Your Business BlogSend your blog

through various social media

networks

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6. Use Communication Dashboards

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Use Communication Dashboards to

COMMUNICATE and LISTEN

Page 38: Ultimate Social Selling Checklist

Use Communication Dashboards to

COMMUNICATE and LISTEN Send messages

through multiple social media

channels

Page 39: Ultimate Social Selling Checklist

Use Communication Dashboards to

COMMUNICATE and LISTEN

Listen to who is reaching out and

ENGAGE

Page 40: Ultimate Social Selling Checklist

Use Communication Dashboards to

COMMUNICATE and LISTENFilter

streams of accounts and

hashtags

Page 41: Ultimate Social Selling Checklist

The TOP Social Media Dashboards

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Don’t Forget!

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By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack.

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-Who/Where are they? -How/Where do they consume?-How/where do they engage?

Learn about you audience…

Page 45: Ultimate Social Selling Checklist

…and ENGAGE!

Page 47: Ultimate Social Selling Checklist

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Page 49: Ultimate Social Selling Checklist

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