©Krames, L.L.C. All rights reserved.

1

UMass Memorial Health Care

The UMass digital marketing team wanted to create engaging, interactive health and wellness content, and share it weekly and daily via blogs, social posts, and emails—without adding head count.

They now leverage easy-to-understand health content from the StayWell Consumer Health Library across multiple channels to attract internet searchers to their blog while driving traffic to their website.

The rewarding solutionA healthy need

©Krames, L.L.C. All rights reserved.

2

Gwinnett Medical Center

Gwinnett was hosting the StayWell Consumer Health Library on its website, but the health content was only accessible on a tab—so the center was looking for a way visitors could find it more easily.

The center’s Everyday Wellness microsite now pulls 90% of its content from the StayWell Consumer Health Library, so visitors can easily find information from a credible source vs. unverified blog.

The rewarding solutionA healthy need

©Krames, L.L.C. All rights reserved.

3

Austin Regional Clinic

ARC’s marketing team was seeking a health library solution that would help integrate their website content with their other marketing efforts, as well as connect to ARC’s physician and service lines.

The ARC site today pulls—and brands—comprehensive content from the StayWell Consumer Health Library; while the team uses it in social media to drive traffic to the site.

The rewarding solutionA healthy need

©Krames, L.L.C. All rights reserved.

4

NorthShore University HealthSystem

NorthShore wanted to revitalize its quarterly magazine by revamping the design and adding reader entry points to increase engagement; while integrating the print version with its digital marketing to extend its reach.

Krames helped NorthShore redesign its print publication and its digital version to be more responsive, while providing robust cross-platform messaging across both editions with calls to action and trackable links.

The rewarding solutionA healthy need

©Krames, L.L.C. All rights reserved.

5

Hermes Creative Awards globally recognizes leading marketing communications programs in traditional and emerging media.

Krames won 14 Platinum and Gold Hermes Creative Awards for outstanding creative in health and wellness, with a focus on health, wellness, and health care associations.

The win

Award-winning content for our health care clients

The award

©Krames, L.L.C. All rights reserved.

• Blue Cross and Blue Shield of KansasHealthy Living (Print Media)

• Johns Hopkins HealthCare LLCmyEHP (Print Media)

• NorthShore University HealthSystemConnections (Print Media)

• StayWell “Cannabis” Special Edition (Print Media)

• AdventHealth Central TexasInspiring Better (Print Media)

• Blue Care Network of MichiganYour Health Advantage (Print Media)

• Broward HealthBroward Healthy Now (Print Media)

• Harvard Pilgrim Health CareStride (Print Media)

• Independence Blue Cross Foundation “Nurses Can” Campaign (Electronic Media)

Platinum Gold

Recognized projects from Krames in 2020 include but aren't limited to