un global goals 2015 - mandalah · reggae. trip ano 29 setembro 2015 / nº 247 // hÁ mundo por vir...
TRANSCRIPT
-
UN Global Goals 2015
-
”
68million
aggregated across all initiatives.
7million
viewers for the presentation of World’s Largest Lesson on TV Globo‘s “Esquenta!” programme with Regina Casé.
6million
views of the Porta dos Fundos videos
on YouTube.
14.5million
impressions of digital adverts on online channels including Cadreon, Lance, Outbrain, MSN, UOL, Cybercook and Vila Mulher.
5.5million
views on Facebook and 3.4 million on Instagram of celebrity photos with their favourite goal.
NUMBERS
Top-level estimates* include:
Total reach
Over
Over
Over
Over
Over
*Correct as of 26.10.15
R$7million
in media valuesecured through PR
coverage.
Over
-
”
NUMBERS
930,000people
reached through Sri Prem Baba’s Facebook
and email activities.
760,000viewers
of the Brazilian Dizzy Goals created
by players from 3 Brazilian football
teams (Palmeiras, Vitória and
Internacional) and members of Porta
dos Fundos.
600,000people
reached for the World’s Largest
Lesson through the Federal Ministry of
Education, São Paulo Municipal
Government, and other NGO partners.
580,000 reached on listens and social media posts related to Radio Everyone.
300,000views
of special articles written related to
the Global Goals on sites including Vice and Update or Die.
people
Top-level estimates* include:
*Correct as of 26.10.15
12reached through Africa’s Hey! campaign
million people
Over
-
ACTIVATIONSKick-off event at the residence of Oskar Metsavaht (Osklen) in Rio de Janeiro, bringing together 30 Ambassadors in support of the project, from the fields of design, business, arts, fashion, social entrepreneurship, media and entertainment.
The event played an important role in generating early-stage interest amongst partners and building momentum for the project.
REACH: 30 key partners
RIO,OCT 2014
https://vimeo.com/108749807https://vimeo.com/108749807
-
ACTIVATIONSA series of three films on the Global Goals, created by renowned comedy group Porta dos Fundos and co-produced by Losbragas.
The three goals chosen as the subjects for the films were #5 Gender Equality, #10 Reduced Inequalities and #16 Peace and Justice.
The three films went live on YouTube on different days over the duration of the Project Everyone week.
1.82 million views
2 million views
2.28 million views
45,000 likes
37,800 likes
774 likes
Video 1, YouTube
Video 2, YouTube
Video 3, YouTube
Instagram
FB
Twitter
REACH
https://www.youtube.com/watch?v=NxzUU-cZD1ohttps://www.youtube.com/watch?v=NxzUU-cZD1ohttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=nHcQOY-Rewshttps://www.youtube.com/watch?v=GhPcVaeGkX4https://www.youtube.com/watch?v=GhPcVaeGkX4
-
ACTIVATIONS_ New Year’s Eve, Rio de Janeiro
The first of two events working together with Action 2015 was focused on raising awareness around the importance of 2015.
In partnership with Rio de Janeiro’s City Hall, we helped to organise for a 15 year old to play John Lennon’s “Imagine” at Copacabana beach on New Year’s Eve.
REACH: 2 million people in attendance and singing along
_ Light The Way event, São Paulo
Communications and coordination support for one of six global events held on the evening before the launch of the Global Goals, with the aim of uniting people around São Paulo, calling on world leaders to light the way for a better future.
REACH: Media coverage, Exact numbers - tbc
EVENTS
https://vimeo.com/116780109https://vimeo.com/116780109https://vimeo.com/116780109
-
ACTIVATIONSLessons to promote the Global Goals in schools, including an introduction video from Neymar and Dani Alves. With distribution support from the Federal Ministry of Education (Portal do Professor, TV Escola), Encyclopedia Britannica, and a number of leading educational NGOs including Instituto Alana, Centro Ruth Cardoso, Instituto Crescer and Todos pela Educação.
A short presentation of World’s Largest Lesson on “Esquenta!” with Regina Casé on Sunday 27th September gave major exposure to the project on Rede Globo.
“Esquenta!”, Rede Globo, TV
City of São Paulo, emails to teachers
Federal Ministry of Education, emails
Todos pela Educação, FB Posts
Nova Escola, FB Posts
Instituto Ayrton Senna, FB Post and Insta
ONU, WLL video on FB
7 million viewers
REACH (includes)
36,000
20,000
187,000
178,000
74,000
39,000 views
https://www.youtube.com/watch?v=QGSOsYpyGWIhttps://www.youtube.com/watch?v=QGSOsYpyGWIhttps://vimeo.com/140934942https://vimeo.com/140934942
-
ACTIVATIONSAn event focused on raising of the flag for Global Goal 10, hosted by Brazil, which took place at Afro Reggae’s HQ in Rio de Janeiro with Porta dos Fundos member, Fábio Porchat, together with children from the community.
REACH: Large media coverage, Exact numbers - tbc
AFROREGGAE
-
TRIP
WW
W.T
RIP
.CO
M.B
RA
NO
29
SE
TE
MB
RO
20
15 /
Nº 2
47
//
HÁ
MU
ND
O P
OR
VIR
PÁGINAS NEGRAS
O PAULISTANO QUE TROCOU A VIDA
DE CLASSE MÉDIA PELO BUDISMO,
NUMA ENTREVISTA SEM CERIMÔNIA:
"SE TROCAR DE SEXO TE
AJUDAR A TER MAIS AMOR E MENOS RAIVA, ESTÁ ÓTIMO"
LAMA MICHEL
QUEM SÃO, COMO PENSAM E O
QUE VESTEM OS NOVOS MÉDICOS BRASILEIROS
MODA
NOSSA EQUIPE SE JOGOU NUM ACAMPAMENTO
DE REFUGIADOS AFRICANOS NA ITÁLIA
REPORTAGEM
NÚMERO 247 R$ 11,90 € 3,50
28 ANOS, UMA GAÚCHA SOLTA
NO NORTH SHORE HAVAIANO
CAMILA STORCHI
TRIP GIRL
QUAIS SÃO AS SAÍDAS PARA UM MUNDO
EM COLAPSO?
ESPECIAL
UTOPIA17 METAS APONTADAS PELA ONU PARA SALVAR VOCÊ E MAIS 7 BILHÕES DE PESSOAS, COMEÇANDO PELOS 5 CABEÇAS DO PORTA DOS FUNDOS
ONDAS ARTIFICIAIS (BOAS) JÁ SÃO REALIDADE. SURF TODO DIA OU O FIM DA MAGIA DO ESPORTE? O SUÍÇO-BAIANO QUE CRIOU UMA AGRICULTURA EFICIENTE E LIVRE DE VENENOSNÚMERO 247 R$ 11,90 € 3,50
E VOCÊ? QUAL É SUA UTOPIA
PARTICULAR?
A ONU ELABOROU 17 METAS
PARA SALVAR O PLANETA E SEUS HABITANTES.
(ESCREVA A SUA META PESSOAL E COMPARTILHE COM #UTOPIATRIP – SONHO QUE SE SONHA JUNTO É REALIDADE)
SUA FOTO
WW
W.T
RIP
.CO
M.B
RA
NO
29
SE
TE
MB
RO
20
15 /
Nº 2
47
//
HÁ
MU
ND
O P
OR
VIR
ACTIVATIONS_ Trip Magazine Special Edition
The September editions of Trip and TPM magazines were dedicated entirely to the Global Goals.
With different covers, the first featured Porta dos Fundos in army uniform. The article inside goes into detail about all the goals and includes a section on why they selected Reduced Inequalities, Gender Equality and Peace and Justice to focus on in their three films. The second cover asks readers to nominate an 18th goal.
Keeping the Global them running throughout the edition, all the other articles are “stamped” with the goals, showing which ones each article relates to.
REACH: Print magazines - 65,000 readers
-
TRIP
ACTIVATIONS_ Project Everyone Launch Event
An event completed in collaboration with Trip Transformadores (an annual award for outstanding individuals) held at the São Paulo Museum of Modern Art.
Lourenço Bustani from Mandalah introduced the goals and outlined their importance both for Brazil and globally.
REACH: 300 social/cultural leaders and shapers
https://vimeo.com/141101587https://vimeo.com/141101587https://vimeo.com/141101587
-
ACTIVATIONSShows curated by Gilberto Gil (30 minutes), Lenine (60 minutes) and Criolo (60 minutes), in which they select a number of tracks that have inspired them and impacted on their lives.
RADIO
734 listens260,000
MixcloudFB post
REACH
Gilberto Gil
6,700 listens277,000
MixcloudFB post
Criolo
954 listens297,000
MixcloudFB post
Lenine
https://www.mixcloud.com/globalgoals/lenine-show/https://www.mixcloud.com/globalgoals/lenine-show/https://www.mixcloud.com/globalgoals/criolo-show/https://www.mixcloud.com/globalgoals/criolo-show/https://www.mixcloud.com/globalgoals/gilberto-gil-show/https://www.mixcloud.com/globalgoals/gilberto-gil-show/
-
AFRICAACTIVATIONSUnique advertising campaign for Brazil, created by Africa, one of the leading agencies in the country.
Full 360 campaign running across digital, TV, print, online and outdoor.
Creative based on a series of open mouths screaming “Hey!” designed by different artists, including Norte (Marmota vs Milk, Mathiole, Fernando Volken) and Estúdio Colletivo.
14.5 million impressions for digital adverts
3.49 million viewers
1.89 million viewers
874,000 readers
268,000 viewers
Online
Pay TV
Outdoor
Print
Cinema
REACH
-
ACTIVATIONSPublic relations team, led by Fernanda Thompson, dedicated to making Project Everyone and all its initiatives achieve the widest possible reach in the Brazilian media.
REACH: 20.5 million in total across print and online
http://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www1.folha.uol.com.br/saopaulo/2015/10/1689149-alice-braga-e-wagner-moura-gravam-video-em-prol-das-metas-da-onu.shtmlhttp://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://www.billboard.com.br/noticias/artistas-se-unem-em-campanha-global-para-divulgar-metas-da-onu/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://vejario.abril.com.br/blog/beira-mar/2015/09/30/fabio-porchat-participa-de-festa-para-receber-a-bandeira-que-simboliza-meta-da-onu-para-o-brasil-reduzir-desigualdades/http://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://educacao.uol.com.br/noticias/2015/08/18/maior-aula-do-mundo-vai-ensinar-as-criancas-metas-globais-da-onu.htmhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.htmlhttp://epoca.globo.com/colunas-e-blogs/bruno-astuto/noticia/2015/09/afroreggae-e-porta-dos-fundos-recebem-bandeira-da-onu-para-o-brasil.html
-
DIZZY GOALS
ACTIVATIONSViral videos created by Brazilian football teams Palmeiras, Internacional and Vitória, as well as comedy group Porta dos Fundos.
Leading sports channel ESPN showed the videos on its site.
83,000 views
70,000 views
70,000 views
350,000 views
tbc
Palmeiras, Youtube
Vitória, Youtube
Internacional, Youtube
Porta dos fundos, Youtube
ESPN
REACH
https://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.youtube.com/watch?v=NClneB3Av3U&feature=youtu.behttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153628497664467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153630841904467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/sePalmeiras/videos/10153638446249467/?fref=nfhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/PortaDosFundos/videos/vb.247962661966966/865259343570625/?type=2&theaterhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=937245919656776&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttps://www.facebook.com/video.php?v=936873829693985&fref=nfhttp://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/http://globotv.globo.com/sportv/premiere-clubes/v/clube-tv-tv-inter-ep46/4505268/
-
WE THEPEOPLE
ACTIVATIONSA diverse selection of top talent from Brazil secured to participate in the We The People crowdsourced video, including Wagner Moura, Alice Braga, Rodrigo Santoro, Thiaghuinho, Luciano Huck and Marina Silva.
REACH: Over 570,000 views on YouTube globally
https://www.youtube.com/watch?v=RpqVmvMCmp0https://www.youtube.com/watch?v=RpqVmvMCmp0https://www.youtube.com/watch?v=RpqVmvMCmp0https://globalgoals.wiredrive.com/present-project-detail/token/f27a5b40fe843d444c8134adf2550d4bhttps://globalgoals.wiredrive.com/present-project-detail/token/f27a5b40fe843d444c8134adf2550d4bhttps://globalgoals.wiredrive.com/present-project-detail/token/f27a5b40fe843d444c8134adf2550d4b
-
ACTIVATIONSBrazilian spiritual guru Sri Prem Baba created 17 Flowers of the Day, each one linked to one of 17 Global Goals. Each Flower was posted by email, FB and throughout his networks, and contained a thought or provocation for self-awareness or spiritual growth.
Also, Sri Prem Baba held organised prayer sessions in Alto Paraíso, Goiás, including a 24 hour mantra dedicated to the goals.
86,000
843,300
Emails
FB Posts & Other Platforms
REACH
-
YUNUS SOCIAL BUSINESS
ACTIVATIONSA wide series of initiatives focused on both engagement through Brazilian universities and the social innovation sector, involving Yunus’ extensive networks in both areas.
The university outreach was run in association with AISEC, a global NGO that promotes youth leadership.
REACH: tbc
-
VICEACTIVATIONS17 articles written across Vice media channels (Noise, Thump, Motherboard, Creator’s Project) focused on Goal 10 - Reduced Inequalities.
Vice applied its unique lens to the Global Goals, generating stories designed to raise critical awareness of these issues.
REACH: Online - 105,000 readers
http://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdadeshttp://www.vice.com/pt_br/series/metas-onu-reducao-desigualdades
-
SEEDINGACTIVATIONSWorking with Cubo CC (part of Flag creative holding group), Fernanda Thompson’s PR team, and Losbragas, talent outreach to a wide and diverse group of high-profile individuals, including Thiaguinho, Astrid Fontenelle, Marco Pigossi, Luis Lobianco, Rita Lobo, Fabiula Nascimento, Fly Band, Sabrina Sato and Bela Gil.
The activation of the person holding up their favourite goal worked as a simple and effective communication on social media, securing a very high reach.
3.47 million
5.5 million
Instagram posts
FB Posts
REACH
-
THANK YOU FOR MAKING THIS POSSIBLE!
-
São PauloR. Madalena, 284 – Vila MadalenaSão Paulo, SP – Brasil – 05434-010T +55 11 3097 [email protected]
Mexico CityAlfonso Reyes 215-A, Col. Condesa Ciudad de México – México – CP 06170 T +52 55 5533 1763 T +52 55 2614 [email protected]
BerlinGneisenaustr. 66B, 1.HH 10961 Berlin – Germany T +49 30 700 186 [email protected]
Rio de JaneiroAv. Lucio Costa, 3.360 bl. 7, 404Barra da Tijuca – Rio de JaneiroRJ – Brasil – 22630-010 T +55 21 8422 [email protected]
New YorkThe Yard - 157 Columbus Ave - 4th FloorNew York – NY 10023– USA T +1 212 334 [email protected]
Tokyo2-11-3 Meguro, Meguro-ku153-0063 Tokyo – JapanT +81 3 45 78 [email protected]
www.mandalah.com facebook.com/mandalah twitter.com/mandalahglobal
FortalezaRua Barbosa de Freitas, 1741Aldeota - FortalezaCE - Brazil - 60170-021
T +55 85 3067 [email protected]
San FranciscoImpact Hub - 901 Mission St.San Francisco - CAUSA - 94103T + 1 415 215 [email protected]
vimeo.com/mandalah linkedin.com/company/mandalah
http://www.mandalah.comhttp://www.mandalah.commailto:[email protected]:[email protected]:[email protected]:[email protected]://www.mandalah.comhttp://www.mandalah.com