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UNCONSCIOUS BIAS – What is it?

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UnconsciousBias:

Whatisit?Howdoesitwork?

By:DavidB.Hunt,J.D.PresidentandCEO,Cri8calMeasuresSponsoredbyInDemandInterpre1ng

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•  Inthepast,biaswasregardedasaberrant,consciousandinten1onal.

•  Today,weunderstandthatbiasisnorma1ve,unconsciousandlargelyuninten1onal.

•  SocialCogni1onTheoryestablishesthatmentalcategoriesandpersonalexperiencesbecome“hard-wired”intocogni1vefunc1oning.

Asaresult,humanbiasescanbeseenasevolu1onarilyadap1vebutsociallymaladap1vebehaviors.

Awareness: New Research Regarding Bias

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Whatisit?UNCONSCIOUS BIAS:

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Unconsciousbiasreferstoabiasthatweareunawareof,andwhichhappensoutsideofourcontrol.Itisabiasthathappensautoma1callyandistriggeredbyourbrainmakingquickjudgmentsandassessmentsofpeopleandsitua1ons,influencedbyourbackground,culturalenvironmentandpersonalexperiences.Thesementalassocia2onshappenwithoutawareness,withoutinten2onandwithoutcontrol.

What is Unconscious Bias?

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•  Theproblem?Toomuchinforma1onforourbrainstoprocess.Scien1stses1matethatweareexposedtoasmanyas11millionpiecesofinforma1onatanyone1me,butourbrainscanonlyfunc1onallydealwithabout40.

•  Thesolu2on?Mentalshort-cuts.–  Thebrainseekstoconserveenergy.–  Decision-making,ambiguity,noveltyandproblemsolvingalltake

heavycogni1vereserve.–  We’veevolvedtohavementalshortcutsthatsave1meandusually

yieldreliableresults.–  However,thesementalshortcutsarethebasisofbiasesand

stereotypesaboutdiverseothers.

Unconscious Bias Starts With the Biology of the Brain

7 Outsmarting Our Brains to Overcome Unconscious Bias

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8 The Sociological Basis for Unconscious Bias

•  ExperimentsbyHenriTajfelshowedthat,assoonaspeoplearedividedintogroups–evenontrivialorrandombases–strongbiasesresulted.

•  Subjectsperceivedmembersoftheirgroupasmoresimilartothemandmembersofothergroupsasmoredifferent–andactedonthosedifferences.

•  In-groupmembers’failureswereaQributedtositua1onalfactorswhileout-groupfailureswereaQributedtoinnatecharacteris1cs.

•  Subjectsmaximizedmonetaryrewardstoin-groupmembersandminimizedmonetaryrewardstoout-groupmembers.

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WhatAc2vatesourBiases?

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10 What Activates our Biases?

Ourbiasesaremostlikelytobeac2vatedbyfourkeycondi2ons:①  Stress②  Timeconstraints③  Mul1-tasking④  Needforclosureordecision-making

Doyouexperienceanyofthesefactorsinyourjob?

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TaketheImplicitAssocia1onTestHere

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Wouldyouliketotakeafreetesttoexploreyourown,personal,unconsciousbiases?

12 Key (Implicit Association Test) IAT Findings - Race

Race:Whitepar1cipantsconsistentlyshowapreferenceforWhiteoverBlackontheIAT–asubstan1almajorityofWhiteIATrespondents(75%to80%)showanautoma1cpreferenceforWhiteoverBlack.

PeopleofColoralsohaveunconsciousracialbiases.MostAsianandHispanicAmericanstendtoshowastrongunconsciouspreferenceforWhitesovermembersoftheirownrace/ethnicity.AfricanAmericansshowthemostdis1nc1veunconsciousracialpreferences.50%ofAfricanAmericansshowastrongunconsciouspreferenceforBlackswhile50%showastrongunconsciousracialbiasorpreferencetowardsWhites.

WhiterespondentsshowedapreferenceforWhiteoverBlack

75%-80%

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13 In Summary

①  Implicitbiasesarepervasive.②  Peopleareodenunawareoftheirimplicitbiases.③  Implicitbiasespredictbehavior.④  Peopledifferinlevelsofimplicitbias.⑤  Thereisnotruthtotheideathatyoungerpeopleareanylessbiased

thantheirparents.⑥  Educa1onalaQainmentmakesnodifferencewithrespecttoimplicit

biases.Peoplecannotbe“educatedoutof”theirbiases…

Thenextedi1oninourseriesofe-bookscoverstheimplica1onsofunconsciousbiasforthehealthcareworkforceandpa1entcare.

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DavidHuntisthePresidentandChiefExecu1veOfficerofCri1calMeasures.Cri1calMeasuresisamanagementtrainingandconsul1ngfirmthatassistsemployerstoharnessthepowerofdiversitytocreatemoreproduc1ve,profitableandinclusiveworkforces.Over1me,Davidhasdevelopedsubstan1alexper1seondiversity-relatedmaQersinlaw,businessandmedicine:HealthCare:TwothirdsofCri1calMeasuresworkisintheareaofcross-culturalhealthcare.Davidisasought-aderna1onalandinterna1onalspeakeronissuesofracialandethnicdispari1esinhealthcare,thelawoflanguageaccessandmedicaldispari1esthatresultfromgloballymobilepopula1ons.Hehasdeliveredkeynotepresenta1onsonsuchtopicsasTheNewScienceofUnconsciousBiasfortheAmericanHospitalAssocia1onandAmericanMedicalAssocia1onandTheLawofLanguageAccessfortheAmericanBarAssocia1on.TogetherwithphysicianpartnersfromHarvardandtheUniversityofMinnesotaMedicalSchool,Davidhascreatedsomeofthena1on'sfirste-learningprogramsoncross-culturalmedicine.Over175,000providershavenowbeentrainedontheseprograms.TheBlueCrossBlueShieldAssocia1onofAmericaselectedCri1calMeasuresasitsprimaryvendorforservicesrelatedtoculturalcompetenceinhealthcare.In2015,theAHA'sIns1tuteforDiversityManagementinHealthCareselectedMr.Huntasthena1onalconsultanttoits#123forEquitycampaigntoeliminateracialandethnicdispari1esinhealthcare.Priortoworkinginthediversityfield,DavidworkedasanaQorney,specializinginemploymentandcivilrightslaw.Awriter,speakerandcurrenteventscommentator,DavidhasappearedontheMcNeill-LehrerNewsHourandpublishednumerousar1cles.HereceivedhisB.A.fromCarletonCollegeandhisJ.D.fromtheWilliamMitchellCollegeofLaw.

ABOUT THE AUTHOR

DavidB.Hunt,J.D. CRITICAL MEASURES PresidentandCEO

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BeSerCommunica1ons,BeSerOutcomes