unconventional ways to promote your site paul farnell
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![Page 1: Unconventional Ways To Promote Your Site Paul Farnell](https://reader033.vdocument.in/reader033/viewer/2022042714/54c831a94a7959e1628b45c2/html5/thumbnails/1.jpg)
Paul FarnellUNCONVENTIONAL WAYS TO PROMOTE YOUR SITE
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WHO IS THIS GUY?
Paul Farnell
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What’sCONVENTIONAL?
SEO, blogging, AdWords Visitor figures
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What’sUNCONVENTIONAL?
Satellites Content Communities Human
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Build
SATELLITES
Small Free Valuable Complementary
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CSSVista
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Small feature set
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Free
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Very valuable
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Complements Litmus’ main application
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Very qualified visitors
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Successful: ~15,000 downloads a month
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Ta Da List
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Small feature set
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Free (ad supported)
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Valuable
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Complements 37signals’ Basecamp app
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Qualified visitors
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Successful: ~900,000 lists created
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Gapingvoid Widget
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Small feature set
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Free
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Valuable to bloggers
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Complements Hugh’s main site
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Qualified visitors
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Successful: ~1,000 blogs have it installed
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Build
SATELLITES
Small Free Valuable Complementary
![Page 28: Unconventional Ways To Promote Your Site Paul Farnell](https://reader033.vdocument.in/reader033/viewer/2022042714/54c831a94a7959e1628b45c2/html5/thumbnails/28.jpg)
Put a value on your
CONTENT
Dichotomy Our model
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JoinCOMMUNITIES
Make connections and develop relationships Your company > your name > helpful,
interesting Build trust How?
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A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...
“
”
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Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...
“
”
Subject: Spam free email
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Start your own
COMMUNITY
Can’t always find perfect community
elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members
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Be
HUMAN
Enthusiasm How? Trust Passionate users Ambassadors