understand your business? there are no miracles!
TRANSCRIPT
Understand your business?There are no miracles!
Competitive Intelligence (CI)
• To give the RIGHT information:
– At the RIGHT moment,– With the RIGHT form,– To the RIGHT person,– So that (s)he takes the RIGHT decision.
• To collect, store, analyze and disseminate information gives competitive advantage.
• 95% of the necessary information is open
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From Information to Intelligence
The integration of qualitative information in the same system
is the first step to pass from:
information To
intelligence
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The Competitive Intelligence Cycle
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4. Intelligence results
Decision
1. Information needs
Planning
2. Gathering
Published Information + Primary Source Collection
3. Analysis
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Higher Education:
– Threats
• Competition; society; excelence; productivity; profitability; flexability; relevance; valorization.
– Scenarios
• Increase in demand; extra-walls; life long learning; internationalization; students choices; internet.
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C.I. proposal for a Higher Education Institution
– Governance • Chief Intelligence Officer.
– Choice of strategic areas• potential growth; sensitive to the daily operation; improve strengths.
– Strategic Groups • CI & KM work in specific area; Campus HR’s (faculty, staff, alumni);
interaction enhance strenghts & opportunities;• Teamwork, information & knowledge networks, multidiscipliarity,
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Organisational diagram for the proposed CI system
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Conclusions – what will you achieve
– Information in different areas;– New ideas, innovations and improvements;– Increase knowledge transfer;– Better use of HR knowledge and know-how;– More close, informed and involved community focused in achieving
institutional goals;– Decision makers more informed– Competitive advantages
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Miguel Rombert [email protected]
Luis Borges [email protected]
Edson Luiz Riccio
Thank you very much for your attention!