understanding and enhancing motivation
DESCRIPTION
Presentation from eLearning Africa, 26th may 2011 in Dar Es Salam, Tanzania.Focusses on the roots of motivation, applied to elearning.With practical examples.TRANSCRIPT
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Understanding and Enhancing Motivation
E.F. Roosegaarde Bisschop
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Understanding and Enhancing Motivation
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Understanding and Enhancing Motivation
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Understanding and Enhancing Motivation
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Understanding and Enhancing Motivation
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• Café vs. e-learning platform
• Not the same goals.
• Same mechanisms that influence choice?
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What are these mechanisms that motivate people?
Intention to Continuance
Satisfaction
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OK!
SatisfactionContinuance
+SatisfactionContinuance T A M
Technology Acceptance Model
F.D. Davis
1989
ContinuanceSatisfaction
+SatisfactionContinuance
Perceived usefulness
Perceived ease of use
T A M
+SatisfactionContinuance S D T
Self Determination Theory
E.L. Deci
R.M. Ryan
1985
T A M
+SatisfactionContinuance
Enhance quality of the
motivation
by meeting
three basic
psychological needs
S D TT A M
+SatisfactionContinuance
Autonomy
Competence
Relatedness
Sense of willingness
Sense of being able
Sense of togetherness
S D TT A M
Continuance
+SatisfactionContinuance
Perceived usefulness
Perceived ease of use
Autonomy
Competence
Relatedness
Satisfaction
S D TT A M
Continuance
+SatisfactionContinuance T A M
Perceived usefulness
Perceived ease of use
S D TTeachers (Sørebø, 2009)
Conformation Satisfaction
Autonomy
Competence
Relatedness
Continuance
+SatisfactionContinuance T A M
Perceived usefulness
Perceived ease of use
S D T
Need for Autonomy
Need for Competenc
e
Need for Relatedness
Conformation
• Need to feel competent
• Perceived ease of use
• Conformation, support
• Usefulness from teachers
perspective
• Next year’s curriculum
Teachers (Sørebø, 2009)
Continuance
+SatisfactionContinuance T A M
Perceived usefulness
Perceived ease of use
S D TEarly adopting teachersPersonal experience
Satisfaction
Autonomy
Competence
Relatedness
Continuance
Satisfaction
+SatisfactionContinuance T A M
Perceived usefulness
Perceived ease of use
S D T
Need for Autonomy
Need for Competenc
e
Need for Relatedness
Early adopting teachersPersonal experience
Early adopters, think-tanks can be
ineffective in proliferation if
• they overlook the need for
competence and support of
colleagues
• they do not focus on usefulness
• e-learning is not integrated in
curriculum
Continuance
+SatisfactionContinuance T A M
Perceived usefulness
Perceived ease of use
S D T
Autonomy
Competence
Relatedness
Satisfaction
Ease of use Usefulness
+SatisfactionContinuance T A M S D TEase of use Usefulness
+SatisfactionContinuance T A M
Perceived ease of use
S D TEase of use Usefulness
+SatisfactionContinuance T A M S D TEase of use Usefulness
+SatisfactionContinuance T A M S D TEase of use Usefulness
+SatisfactionContinuance T A M S D TEase of use Usefulness
+SatisfactionContinuance T A M S D TEase of use Usefulness
ContinuanceSatisfaction
+SatisfactionContinuance Reasons
Perceived usefulness
Perceived ease of use
Feelings
Autonomy
Personal traits
Competence
Relatedness
Ego orientation
Task orientation
Habits
Perfectionism
............
ContinuanceSatisfaction
+SatisfactionContinuance Reasons
Perceived usefulness
Perceived ease of use
Feelings
Need for Autonomy
Personal traits
Need for Competence
Need for Relatedness
Ego orientation
Task orientation
Habits
Perfectionism
............
• Intrinsic motivation -> better results
• Autonomy, competence,
relatedness
• Perceived ease of use is essential
• Support is essential
• Perceived usefulness
• Mismatch early adopters vs majority
Conclusions
What happened with the café?
They found a solution.......
Better, more comfortable chairs.....
Perceived ease of use!
