understanding free-to-play games with the four pleasures model
DESCRIPTION
Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: GhostsTRANSCRIPT
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Understanding F2P Understanding F2P with the 4 pleasureswith the 4 pleasures
sf postmortem| dec 13ethan levy | monetization design consultant | @FamousAspect
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Understanding F2PUnderstanding F2Pone must accept F2P as valid to properly design for the business model
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I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player.
Rich Hilleman, Chief Creative Director, EA
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4 pleasures model4 pleasures modela mental framework to understand why players play
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the 4 pleasures modelthe 4 pleasures model
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a framework for F2Pa framework for F2P• Physio-pleasure
• Socio-pleasure
• Psycho-pleasure
• Ideo-pleasure
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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“Do I not destroy my enemies when I make them my friends?”
Abraham Lincoln
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Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.
Ben Kuchera, Senior Editor, Penny Arcade Report
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