understanding social media
Post on 19-Sep-2014
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DESCRIPTION
A presentation I gave at the American Ad Federation District 5 conference on October 3rd, 2009.TRANSCRIPT
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Understanding Social Media
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What is this social media you speak of?
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History
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Social Media –
Special Sauce Recipe
2 cups listening1 cup creative thought
1 dash technical skill
1 pound trust What exactly is Social
Media?
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How social media is presented
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How social media is perceived
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More than Marketing*
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*Everything Is Marketing*everything is
marketing
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a little like this…
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and a lot like this.
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it’s this too!
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So should I be on Facebook? Twitter? MySpace? Blogger? Posterous?Ning?Wordpress?LinkedIn?
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Define the job before you pick the tools
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people
objectives
strategy
technology
Start Here
Finish Here
Forrester Model
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Start HereStart Here
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Who are you people?
critics creatorscollectors
joiners
spectatorsinactives
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Objectives
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Listening
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Talking
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Engaging
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Leading
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Strategy
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We are the best in the world at…
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Measure
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Measure properly
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Technology
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Wikis
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The Wisdom of the Crowd
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How could you use wikis?
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Social Networks
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Launch Date August 2003 February 2004 May 2003
Users >100 MM >300 MM >40 MM
2008 Revenue $ 850 MM $ 350 MM $100 MM
Alexa Rank 11 3 82
Valuation $ 3.25 Billion $ 6.5 Billion $ 1 Billion
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$11,750,000,000
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How could you use Social Networks?
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RSS
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Disclaimer: RSS will receive inordinate attention during this presentation.
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What is RSS?
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Real Simple Syndication
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Rich Site Summary
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WTF is RSS?
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Free Delivery
Fast, Friendly
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Feed Me
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Competitive Advantage
<10%use rss
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But I’m Not Tech Savvy
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It’s So Easy
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How could you use RSS?
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Tagging
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Can You Digg It?
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Tag!
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How could you use tagging?
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Forums
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How could you use forums?
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audio, video, photos
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And now a word from our sponsors
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Will it blend?
Real People…Talking
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Every picture tells a story
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http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
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How could you use audio, video, & photos?
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blogs
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Blogs
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www.TheFutureValueofBusiness.com
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Is it TRUTH?
Is it FAIR to ALL concerned?
Will it build GOODWILL & BETTER
FRIENDSHIPS?
Will it be BENEFICIAL to ALL concerned?
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You are specialBe yourself
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How could you use blogs?
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microblogs
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What Are You Doing?
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Tweetdeck
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How could you use microblogging?
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Other cool tools
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Where do you find the time?
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Effective use of time
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And now… quotes from smart people
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If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could.
- Jim Collins, Good to Great
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Listening drives credibility.
- Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
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Seek first to understand and then to be understood
Stephen CoveyThe 7 Habits of Highly Effective People
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Do your homework.-Keith Ferrazzi, Never Eat Alone
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The more acquaintances you have, the more powerful you are.-Malcolm Gladwell,The Tipping Point
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Get someone else to speak on your behalf.
-Dr. Robert B. Cialdini, Yes!
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People want to do business with their friends.
– Jeffrey Gitomer, Little Red Book of Selling
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Product development is hard. Why not let your customers help you with it?
Charlene Li, Josh BernoffGroundswell
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Everyday it gets easier to tighten the relationship you
have with the people who choose to follow you.
– Seth Godin, Tribes
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Don’t be afraid to experiment
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Connect with me
David E. BowmanMarketing ManagerLÛCRUM Inc.davidebowman.com