Understanding the content lifecycle
Content Lifecycle
Conceive Create Publish Promote Maintain Re5re
Step 1 • Conceive • Set goals
– Business – make or save money
– User – increase satisfaction/encourage use or decrease dissatisfaction/reduce customer service needs & costs
Step 2 • Create • Optimize
– On-site
– Search engines – Other outlets
Step 3 • Publish
– Workflow/review
– Content Management System
Step 4 • Promote
– On-site • Home page
• Landing pages • Relevant topics
– Off-site • E-‐newsle>ers • RSS feeds • Search engines • Social media
• Syndicated outlets • Etc.
Step 5 • Maintain • Measure
– Test and tweak
– Refine
—anonymous (maybe Hilary Marsh)
“The Web drives organizational change”
Archiving • Online • Offline
• Who has access? • Where is it stored?
Example: Realtor.org main
site
Example: Realtor.org archive site
Example: Realtor.org archive site
Deletion • When • Why
• How “content weeding” helps • What about the links to deleted content?