understanding the current it landscape · global it budgets for 2015 – up 6.7% globally...
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#ROISummit | www.techtarget.com/ForMarketers
Understanding the Current IT Landscape
Jon Brown Vice President, Market Intelligence
5
Increasers: Global IT Budgets for 2015 – Up 6.7% globally
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8.7%
10.6% 8.4%
3.6%
8.7%
5.7%
European Marketers – Need us more than ever
All Marketers / All Brands – Should be focusing on APAC
Where our audience is spending their increasing budgets
31%
34%
39%
27%
18%
25%
54%
54%
40%
18%
39%
17%
47%
48%
41%
16%
21%
32%
Hardware
Software
Cloud services
Outside services
Maintenance
Staff
Europe
APAC
North America
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In Europe, more organizations are growing cloud budgets than hardware, software, services or staff.
Let’s make this clearer. The shift is upon us.
48%
68%
33%
44%
78%
37%
59%
65%
40%
On Premise (all)
Cloud (any type)
Mobile
EMEA
APAC
Americas
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On-Premise
-14% Budgets increases to on-
premise based solutions is
dropping fast
Cloud
+6% More organizations
planning to leverage
Platform as a Service, other
cloud types also grow.
Mobile
+13% More organizations
planning mobile app.
deployments than last year
Top Projects for 2015: Globally, mobility is rising to the fore.
55%
47%
46%
46%
44%
44%
43%
42%
40%
40%
38%
Server virtualization*
Deploy mobile device management
Implement a bring your own device program forsmartphones or tablets
Deploy a mobile enterprise application or applicationdevelopment platform
Disaster recovery/business continuity
Network management and monitoring
On premise software/hardware
Software as a service (cloud application)
Update data center infrastructure
Data center consolidation
Network-based security
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Top Projects for 2015: Cloud / big data topics maturing with adoption > 25%
35%
35%
34%
32%
32%
31%
31%
31%
30%
30%
30%
29%
28%
28%
28%
28%
27%
27%
27%
27%
27%
Backup for virtual servers
Implement a corporate-issued mobile device…
Private cloud infrastructure with our software…
Identity and access Management
Deploy mobile content management
Service-oriented architecture
Data loss prevention
Business intelligence/analytics/data warehousing
Custom application development
Big data
Migrate to Windows Server 2012
Application development and lifecycle managment
Cloud backup
Continuous data protection
Cloud storage
Platform as a service
Network virtualization
Vulnerability management (patch/configuration…
Endpoint security (anti-malware, endpoint suites,…
Agile development methods
Implement desktop virtualization*9 ©TechTarget
Brand New Technologies we’re following. One of these things = Next Big Thing (maybe)
18%
13%
10%
9%
6%
Internet of things
Converged/hyper-converged infrastructure
Adopt wearablecomputers, such as
Google Glass orsmartwatches
Migrate to Windows 10
Containers
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Notable increasers year-over-year. Mobility, cloud, big data.
Winners
46%
47%
34%
31%
30%
Implement a bring yourown device program
for smartphones ortablets
Deploy mobile devicemanagement
Private cloudinfrastructure with our
software (packaged orcustom)
Service-orientedarchitecture
Big data
Not Winners
6%
8%
12%
17%
20%
23%
30%
31%
35%
Object storage
New tape technologies(such as LTFS)
Video conferencing
Laptop/mobile devicebackup
Migrate to Windows 7/8/8 1
Compliance
Custom applicationdevelopment
BI / BA / DW
Backup for virtualservers
11 ©TechTarget
Top Big Technology Trends and how they’re affecting our customers
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Software Defined everything – logical instead of physical systems management / control
– Driving change in storage & networking vendors / power balance
– New Players in storage & networking
Top Big Technology Trends and how they’re affecting our customers
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Integrated Systems – Converged / Hyperconverged
– Changing the buy from “best of breed” to “best of brand”.
– Higher level / non-siloed decision due to increase $$$
– New Players, new architectures, strange bedfellows
– 1 in 6 of our audience is active in this space
Top Big Technology Trends and how they’re affecting our customers
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Internet of Things – This year’s hype. Ubiquitous sensor data aggregated cheaply
– Not a threat, but rather an opportunity – long term?
– We‟ve jumped on this bandwagon, a little
– Might be like „nuclear energy‟ and the thing that gets aggregators regulated
– Business Driven / Part of Big Data Push
– 18% of our audience says they‟re doing something with this in 2015. But what?
Today’s Guest
16 ©TechTarget
Brien Porter Director of Infrastructure
Engineering
First Republic Bank
Next step: Understand the IT Landscape
17 ©TechTarget
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