understanding the digital user - bogazici university / digital times summit (2015 march)
TRANSCRIPT
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“Focus on the user and all else will follow”Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu
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“Thinking (rational) beings”
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source: truthfacts.com
40 kuruş5 kuruş
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source: The Irrational Bundle by Dan Ariely
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source: http://www.thejournal.ie/psychology-restaurant-menu-spend-more-1583179-Jul2014/
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The Digital UserConstantly Connected
source: truthfacts.com
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Connected everywhere all
the time
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The Consumer Barometer Survey 2014
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Source: Ofcom, 2014
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Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
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The “New” UserMerging digital and physical realities
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Source: The Consumer Barometer Survey 2014
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Desktop Site Mobile Site
Chill Insurance prioritize the phone number on smaller screens instead of promoting the “get a quote” form
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Don't Make Me Think!
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source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the easier it is to choose nothing
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source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
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Source: Google Trends data
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Source: Google Trends data
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Source: Google Trends data
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source: http://thinkeyetracking.com/2009/06/cuing-customers-to-look-at-your-key-messages
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Rule of thirds in action
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source: http://www.usertesting.com/blog/2014/12/02/color-ux-conversion-rates
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One word can change the message. The word “order” signifies that you have to go through a process – the word “get” focuses on the benefit rather than the process you have to
go through
source: Contentverge.com, 7 Universal Conversion Optimization Principles Report
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Google Confidential
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35
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Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
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Correlation: 0.992558
Source: tylervigen.com
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10/90 Rule
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Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu