understanding the implications of cng logo on cng
TRANSCRIPT
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PRESENTED BY:-RAVI PARKASH TIWARI
Summer TraineeDept.- Marketing Research
Maruti Suzuki India Limited
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FLOW OF PRESENTATION
Objective
Methodology
Introduction to CNG
Questionnaire based responses
Proposed growth of city gas and CNG cars Conclusion
Recommendations
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OBJECTIVE
Consumers mindset
towards CNG Logo
Find about the number of
users of CNG fuel
Number of maruti carowners who have CNG
Kit installed in their cars
Problems which usersface when they have CNG
kit fitted from outside.
OBJECTIVE
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METHODOLOGY
www.timesofindia.indiatimes.com
Business standard (B SMotoring)
Auto car magazineSecondaryresearch
CNG stations visits in Delhi region
A total of 120 respondents were interviewed
Personal interviews with respondents
The analysis was done based on theresponses of the respondents
Primaryresearch
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INTRODUCTION TO CNG
y Compressed natural gas (CNG) is a fossil fuel
y It is a more environmentally clean alternative to petrol and
diesely CNG is mainly composed of methane [CH4]
y CNG emits significantly less pollutants
y For eg :- for 100 km drive, Petrol emits 22,000 gm of CO2,
while CNG emits 16,275 gm of CO2
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QUESTIONNAIRE BASED RESPONSES
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Do you have a company fitted CNG kit
car? yes13%
No87%
104 Respondents out of 120 said that hey got their CNG kit installed from outside, this implies
that there is high demand of CNG cars in market and lack in the awareness of company fitted
CNG kit cars launched by the Maruti suzuki
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If no then for how much you get it
installed for?
6.66%
62.50%
15.84% 1.66% 13.34%0.00%
10.00%
20.00%
30.00%40.00%
50.00%
60.00%
70.00%
Below 20,000 21,000 -
30,000
31,000 -
40,000
41,000 -
50,000
company fit
Maximum number of respondents have got there CNG kit installed
between 21,000 INR 30,000 INR
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Is CNG logo present on the car?
Yes
13%
No
87%
Sales
CNG logo was not present on 104 cars out of 120
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If no then why CNG logo is not present on
your car?
102 out of 104 said that it was never given to them
and only 2 removed it because of the film
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Never there
98%
removed it
2%
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Do you want CNG logo on your car? if yes
then how do you want it if no then why?
55%19%
21%
4% 1%
yes-sticker yes-decal
No-want to hide No-dont want any sticker
No-already a lot of sticker
Out of 120 respondents 89 respondents would like to use the CNG Logo on their car
and 31 dont want to use it. 11MARUTI SUZUKI
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Where do you want CNG logo on your car?
26%
30%
37%
7%
bac lass fr t lass t t ers
t is t e best place c se by t e resp de ts t fix t e CNG l t ere car
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What should be written?
58%25%
10%7%
CNG GREEN SMARTFUEL i-gpi
CNG is the best option chosen by the respondents because it is simple to understand
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USAGE
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How much you drive daily?
3.33%
25.83%
34.16%
20.83%
11.66%
0.84% 3.33%0.00%
5.00%
10.00%
15.00%
20.00%25.00%
30.00%
35.00%
40.00%
0 - 30 31 - 60 61 - 90 91 - 120 121 - 150 151 - 180 181 - 210
Maximum % of the respondents fell under 61 90 km of daily drive.
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How often you come for refilling?
30%33.00%
28.00%
5% 4.00%0%
5%
10%
15%
20%
25%
30%
35%
daily thrice a week twice a week twice a day once a week
Maximum number of respondents came for refilling thrice a week daily
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Do you face any problem in keeping luggage?
22%
61%
17%
Yes a Lot No Yes a bit
Space problem is not a big issue because most of them use theircar either to go office or college daily
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What is the frequency of you traveling a long
distance?
3% 11% 12% 11% 14%
49%
0%
10%
20%
30%
40%
50%
60%
once a
fortnight
once a week once in a
month
once in
threemonths
once in six
months
Never
Half the percentage of respondents never travel long distance by car
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CARS COMPANY
& MODELS
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Name of the car company?
57.00%
%
7% 1% 1% 1%0.00%
10.00%
20.00%
0.00%
40.00%
50.00%
0.00%
Marutisuzuki
Hyundai Honda Ford Opel TATA
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Maximum number of CNG kit fitted cars are fromMaruti suzuki
and its close competitor is Hyundai
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Which model?
1% 1% 1% 1% 1% 1% 3%5% 5%
7% 7%8% 8%
9%
20%22%
0%
5%
10%
15%
20%
25%
Wagon-R acquires the maximum share in the market
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Models of the company fitted CNG kit cars
31.25% 31.25%
6.25% 6.25%
18.75%
6.25%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Santro Wagon-R Accent Alto i-10 Tata
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Out of 16
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DEMOGRAPHICPROFILE
OFTHE RESPONDENTS
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Gender of the Respondent?
97%
3%
Male Female
Maximum percentage of the respondents were male
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Ag f t r s ts?
2%
21% 21%
18%
13%
8%
5%6%
3% 1% 2%0%
5%
10%
15%
20%
25%
16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70
Maximum umb r f r s ts w r b tw 21-30 yr f ag .
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Occupation of the respondents?
Maximum respondents were servicemen
38%
34%
14.00%11%
3%0%
5%
10%
15%
20%
25%
30%
35%
40%
Service Businessman Student Self employed Retired
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CONCLUSION
y More number of people are using CNG cars getting CNG kits installed from
outside, and hence there is a high demand in market for CNG cars
y 74% of the people said that they want CNG sticker on their car
y Space problem is not a big problem because very less no of respondents
travel long distance tour by CNG car
y Maximum CNG fitted cars are fromMaruti Suzuki
y Maximum numbers of car are hatch back cars
y Number of kilometers that the people drive daily states that a 12 kg
cylinder is enough to suit their needsy Maximum number of CNG car users are males
y Many people are facing rear suspension problem because of heavy cylinder
of CNG
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RECOMMENDATIONS
y Make population aware that there is less wear and tear of companyfitted CNG kit car because of improved suspension and compatibleengine
y
Use better equipments to improve the pickup of the cary Active advertising for CNG cars should be done, as no one was
aware of how many models of CNG kit fitted cars are being launchedby maruti suzuki
y Sales campaigns should be done to increase the awareness amongpeople about the CNG cars launched by Maruti Suzuki
y Special marketing Efforts should be done for targeting womeny The extra price charged for company fitted CNG kit car over normal
petrol car should taken into consideration.
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THANK YOU
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