understanding the omni-channel customer experience
TRANSCRIPT
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Understanding the Omni-channel
Customer Experience
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Retailer
How to create a superior
omni-channel customer
experience?
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Omni-channel customer experience
Allowing customers to engage from wherever they are – brick-and-
mortar stores, mobile apps, online, kiosks, catalog and more
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360° Omni-Channel customer view
Collecting customer
information is absolutely
vital for creating a single
unified view of the
customer no matter
which they use to
research and purchase.
this analysis can provide
a roadmap for retailers to
define and deploy more
personalised and
effective communication
and promotions.
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Offer consistent and continuous experiences
Today, consumers have
instant access to an
extensive range of
buying options, they will
not think twice while
letting go of a brand in
search of a superior
experience. Hence, the
value of a complete,
continuous and
consistency is priceless.
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Leveraging emerging technologies
The right technology
investment is vital to
enabling an outstanding
omni-channel customer
experience. Retailers
should equip their
business operations with
the right mix of emerging
and effective technologies
to fulfil consumers’ high
expectations in this fast &
frugal omni-channel age.
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Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers,
selling USD 5,000,000,000 of merchandise. More than 300 brands in over 20
countries, across 10 time-zones, in 200 cities, at 25,000+ stores, in 5 languages run
on ETP.
Australia, Bahrain, China, Egypt, Hong Kong & Macau, India, Indonesia, Iraq, Jordan, Kingdom of Saudi Arabia,
Kuwait, Malaysia, Oman, Qatar, Singapore, Thailand, The Philippines, Tunisia, U.A.E., Uzbekistan, Vietnam and
Yemen
www.etpgroup.com