understanding the omni-channel customer experience
TRANSCRIPT
Understanding the Omni-channel
Customer Experience
Retailer
How to create a superior
omni-channel customer
experience?
Omni-channel customer experience
Allowing customers to engage from wherever they are – brick-and-
mortar stores, mobile apps, online, kiosks, catalog and more
360° Omni-Channel customer view
Collecting customer
information is absolutely
vital for creating a single
unified view of the
customer no matter
which they use to
research and purchase.
this analysis can provide
a roadmap for retailers to
define and deploy more
personalised and
effective communication
and promotions.
Offer consistent and continuous experiences
Today, consumers have
instant access to an
extensive range of
buying options, they will
not think twice while
letting go of a brand in
search of a superior
experience. Hence, the
value of a complete,
continuous and
consistency is priceless.
Leveraging emerging technologies
The right technology
investment is vital to
enabling an outstanding
omni-channel customer
experience. Retailers
should equip their
business operations with
the right mix of emerging
and effective technologies
to fulfil consumers’ high
expectations in this fast &
frugal omni-channel age.
Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers,
selling USD 5,000,000,000 of merchandise. More than 300 brands in over 20
countries, across 10 time-zones, in 200 cities, at 25,000+ stores, in 5 languages run
on ETP.
Australia, Bahrain, China, Egypt, Hong Kong & Macau, India, Indonesia, Iraq, Jordan, Kingdom of Saudi Arabia,
Kuwait, Malaysia, Oman, Qatar, Singapore, Thailand, The Philippines, Tunisia, U.A.E., Uzbekistan, Vietnam and
Yemen
www.etpgroup.com