17 Future of television

Understanding  The  Role  of  Telcos  in  driving  the  Online  Video  Innova7ons  

Global Media & Entertainment Center 8

q  The arrival of the “Internet of Things” (IoT) represents a transformative shift for the economy, similar to the introduction of the PC itself.

q  Change of landscape for Telcos- Subscribers abandon the fixed-line voice subscriptions in favour of mobile phones

q  “Content Everywhere”=Demand for greater content to seamlessly follow the viewer wherever he or she goes.

t rends that drive the future

q  The viewing landscape has grown, it is beyond the living room- Social dynamics and synergistic experiences will drive more event-based viewing

q  A demand for unique content will drive innovation beyond the traditional studio system q  Bingeing will drive more innovation in

measurement and personalization.

A world where consumers are in control

“Tune into the TV”

Switch on your ‘box’

‘Play’ with Tablet/ Smartphone

Browse / search

Choose / A la carte

Interact / Play

NEW BEHAVIOURS/ SCREENS NEW VIEWER RELATIONSHIPS

Relationship with Distribution platform/ EPG

Relationship with channel brand

TRADITIONAL MODEL

Relationship with Phone / tablet app

Relationship with Search engine / portal

Relationship with Movie / on demand service

Relationship with Overlay interactive services

(for iPad)

THE NEW WORLD ORDER

Why Innovate?

The idea of content is changing. It’s no longer just about videos, social posts and websites.

It is a connected world-there are no boundaries anymore and the possibilities are endless

Television audience is shifting away from linear viewing

Advertisers are shifting their spend and investing now on online platforms

Online accessibility has connected vastly larger groups than ever before in history, thereby increasing innovation

The Opportunity

Innova&on  has  to  come  from  crea&ng  be2er,  enabling  technology-­‐which  will  create  be2er  product  experiences  for  customers.  

Telcos  need  to  spur  enabling  technology  that  will  deliver  broadband  services  faster  and  cheaper.    

Create  a  digital  eco-­‐system  by  partnering  with  companies  that  create  the  required  technologies,  that  keeps  subscribers  loyal.  

Revolu&onize  media  consump&on    through  TV  services  such  as,  Hulu,  NeGlix,  Roku  etc  can  then  be  delivered  into  homes  

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What’s Next?

Telcos must completely redefine their relationship with their customers. They must prove that they can offer high-quality, state-of-the-art, and reliable communications services

Identify tools to measure engagement in an Omni platform, multiscreen environment

Provide more value through the pipe to prepare for a media consumption future

Telcos must define where they want to play in the future, moving from the traditional way of doing things to exploring the new digital options