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Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 1
Understanding theTesting ProgramDo Your Candidates Use theCandidate Handbook?
Communicating With Candidates– How we communicate with candidates has
changed
– Have a contractual obligation tocommunicate all aspects of program
– Candidate bulletins are used across all typesof programs
– To be effective, communications must becrisp, focused, short, interesting, engaging
Candidate Bulletin• Average length of a candidate bulletin for 10 selected
organizations is 29 pages, range 14 - 44 pages.
• If read cover-to-cover would take about 40 minutes
• Want on-demand access to information – look forwhat you want when you want it; needs to beavailable for a mobile population
– What are other ways:
• Brief, targeted messages
• Social media
• YouTube
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Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 2
Who is Today’s Audience
– Need to consider who the major audience isand what their “information styles” are
• What data sources are valued?
• When will a candidate want to access data?
Objectives
At the conclusion of this session the participant will beable to:
• Identify how to assess reading level and reading timefor sample documents
• Compare reading time for candidate handbooks to theaverage reading time candidates spend on othermaterials throughout the day
• Explore options for using social media for alternateways to present critical information more effectively.
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FSBPT Communication Evolution– Self serve
– Less reading
– Approachable tone
Before the Big Day– Website
– Authorization Letter
– ID Brochure
– ID Reminder
Process Overview(Old)
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NewProcess
Overview
Waiting for authorization
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ID Requirements(Old)
ID Requirements(New)
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STATUS(old)
STATUS(old)
STATUS(NEW)
On the Big Day
– Emails
– Text
– Website alerts
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When they care the most(after the big day)
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• Opportunities for the Future
– Video
– Social media
– Texting
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Speaker Contact InformationSusan Layton
Chief Operating Officer
Federation of State Boards of Physical Therapy
(703) 299-3100 extension 224
Russ Friedewald, Executive Director
Illinois Board of Examiners
1120 E. Diehl Road, Suite 107
Naperville, IL 60563
815-753-8900