understanding today’s travel shopper: learning from google’s 2014 traveler study
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Learn the latest online travel trends straight from the source – Google Travel Google Travel’s annual study reveals what travelers are really looking for in the travel shopping journey and provides insight to help hotels stand out to online travel shoppers.TRANSCRIPT
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Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler StudySeptember 25, 2014 Technical Difficulties?
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Darlene Rondeau, VP, Best Practices, Leonardo
Katy Galambos, Industry Analyst, Travel, Google
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Katy GalambosIndustry Analyst, Travel
The Google Traveler Study reveals:
► Why multi-screen marketing is vital for hotels
► Trends in the online travel shopping journey
► Consumer travel behavior
Katy GalambosIndustry Analyst, Travel
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