understanding web design - jeffrey zeldman
TRANSCRIPT
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U N D E R S T A N D I N G W E B D E S I G N
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O N A P L A N E
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“I make things on the internet.”O N A P L A N E
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“I’m a designer. On the internet.”O N A P L A N E
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“I create experiences on the web.”O N A P L A N E
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“I make apps and websites. That’s right, like on the iPhone.”
O N A P L A N E
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“I design matrices that facilitate and subtly direct human interactions on the world wide web.”
O N A P L A N E
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“I’m ... in marketing.” O N A P L A N E
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? ??O N A P L A N E
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@#$%!O N A P L A N E
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New York, New York
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New York, New York
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New York, New York
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Art Directors ClubO R I G I N A L H Q B Y S TA N F O R D W H I T E
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O R I G I N A L H Q B Y S TA M F O R D W H I T E
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Art Directors ClubO R I G I N A L H Q B Y S TA N F O R D W H I T E
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“We had this conversation ten years ago.”
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“It’s interactive if it’s on the internet.”
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“It’s interactive if it’s on the internet.”
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Something’s wrong when a web page can win awards for interactivity even though the only interactive elements on the page are a Play button and a “Like” button.
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The MYSTERY of WEB DESIGN
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Facebook approached mobile as a technology problem, when it was really a design problem.
U N D E R S TA N D I N G W E B D E S I G N
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Facebook’s mobile performance problems weren’t a referendum on the capabilities of HTML 5.
U N D E R S TA N D I N G W E B D E S I G N
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What happens when too many developers, in too many silos, work on the same product at the same time.
U N D E R S TA N D I N G W E B D E S I G N
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When companies harvest data to serve their advertisers instead of their customers.
U N D E R S TA N D I N G W E B D E S I G N
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How to remove needless complexity from the Facebook experience, regardless of device used.
U N D E R S TA N D I N G W E B D E S I G N
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We don’t design for browsers.U N D E R S TA N D I N G W E B D E S I G N
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Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for.
U N D E R S TA N D I N G W E B D E S I G N
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Web design is like type design.U N D E R S TA N D I N G W E B D E S I G N
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Web design is like architecture.U N D E R S TA N D I N G W E B D E S I G N
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Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
U N D E R S TA N D I N G W E B D E S I G N
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A great website makes interaction easy.
U N D E R S TA N D I N G W E B D E S I G N
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A great website guides you subtly toward your heart’s desire.
U N D E R S TA N D I N G W E B D E S I G N
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Great design is never passive. It only looks that way.
U N D E R S TA N D I N G W E B D E S I G N
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Great web design can be invisible or in your face.
U N D E R S TA N D I N G W E B D E S I G N
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Represent the profession.S P R E A D T H E W O R D
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Don’t wait to be asked.S P R E A D T H E W O R D
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Arrive early and often.S P R E A D T H E W O R D
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Push your way in. Volunteer.S P R E A D T H E W O R D
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Achieve the right things for the wrong reasons.
S P R E A D T H E W O R D
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Your boss will never care about the web for the same reasons you do.
S P R E A D T H E W O R D
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Your job is to find the reasons she will care about.
S P R E A D T H E W O R D
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We are all ambassadors.S P R E A D T H E W O R D
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Thank you.