understanding your traffic infographic€¦ · data to dominate search results with long tail rich...
TRANSCRIPT
100%WEB TRAFFIC
2%BUY
NOT ALL VISITS ARE EQUAL
70%CARTSABANDONED
STOP
STOP MARKETINGSTART SELLINGThey need purchasehelp, not marketing
Don’t wait for them toraise their hands
They won’tThey’ll just leave
LOOKERS SHOPPERS BUYERS
UNDERSTAND YOUR VISITORS
UNDERSTANDINGYOUR TRAFFIC
ONE IN FIFTY
LOOKER SHOPPER BUYER
NOT ENOUGHEFFORT
WASTEDEFFORT
UNDERSTAND YOUR ENGAGEMENT
START SELLING
2 PERCENT BUY
LOOKER SHOPPER BUYER
WININ THE WORDS OF FORRESTER: WIN BY IDENTIFYING AND PROACTIVELY
ENGAGING YOUR BEST TRAFFIC YOU YIELDS TOP TO BOTTOM SALES FUNNEL IMPROVEMENTS AND A CURATED, SUPERIOR CUSTOMER
EXPERIENCE
X10.4 WHEN ENGAGED, YOUR BEST TRAFFIC WILL CONVERT OVER TEN TIMES MORE THAN WHEN LEFT TO SELF-SERVE
9.2CSAT AVG
6-10X CONVERSIONS
5-12%MORE REVENUE
+
DON’T WAIT FOR HAND-RAISERS
Today the average online brand and retailer converts a mere two percent of their visitors. One of the biggest reasons for this is their inability to understand their tra�c, and subsequently target, engage, and convert it.
“The consumer is in charge, has high expectations, and is willing and able to churn. To win, you need to know everything you can about their behaviors, preferences, and expectations.”
- Forrester, 2015
A.K.A. Tire-kickersAnd they are not going to buy
It may not be asurgent or needed, but
they intend to buy soon
These will buy.The only question
is from whom
To understand and engage your online shoppers, you need to know which of your site visitors have any intent to buy. For the sake of
simplicity, we’ve categorized them into these three groups:
Typically marketers & ecommerce leaders have provided site-wide self-serve help & assistance. Subsequently they have leveled their online engagement strategy.
Doing so, they miss out on 6-10X higher conversions by engaging with those who have a higher intent to buy because they waste time on visitors who don’t.
To know when and where to engage your tra�c, you need to know how your site tra�c looks and have a real understanding of your visitors
69 PERCENT QUALIFYRight away you can stop trying to engage about a third of your site visitors. Logistically, (device, location, etc) they are un-engageable
49 PERCENT ARE RELEVANTHalf of your overall tra�c isn’t even on pages or site locations where they could buy. Spending time chatting with them will not yeild much, if anything.
From here on you are dealing with shoppers and buyers who have shown intent to buy. They are your shoppers and buyers who will convert with the right engagement.
28 PERCENT SHOW BUYING SIGNSThese visitors are bouncing between product pages or in-and-out of their cart. They’re pausing on product pages. They have questions and need help
THIRTEEN MISSEDOPPORTUNITIES
In other words: for every visitor who buys, thirteen
would-be-customers leave with unanswered questions
and concerns
Instead, extend yours. There are times when site-wide self-help works and benefits the customer. But to take a sales-centric approach to help
your visitors become customers, you have to leverage analytics and consumer data to enage and help them purchase.
As Forrester pointed out: to WIN you have to identify and proactively engage your best tra�c, the tra�c that shows intent to purchase. Doing so you’ll yield top to
bottom sales funnel improvements; you’ll gain invaluable consumer insight, provide a curated customer experience, and increase sales and conversions
ABOUT NEEDLENeedle provides the leading ecommerce Sales Chat platform that empowers brands and retailers to engage their best tra�c, drive higher conversion rates, provide a better customer experience, and capture consumer insight gold. We leverage this data to dominate search results with long tail rich SEO pages and provide brands with consumer trends before their competition.
An infographic based on over five years of data from leading retailers