UNDISRUPTED

Making sense

of disruptive

marketing

Alessandro Perta

Digital Business Strategy, Creativity & Innovation

UNDISRUPTEDMaking sense of

Disruptive Marketing

https://alessandroperta.com

“Disruptors don’t have to discover something new.They just have to discover a practicaluse for new discoveries.

Jay SamitIndependent Vice Chairman of Deloitte

Unless it’s practical,

DISRUPTION SERVESNO PURPOSE

VRVIRTUAL REALITY

3DTELEVISION

VR - INTEREST OVER TIME

Source: http://bit.ly/vr201809

PEOPLEDON’TCARE

(it’s your job to care)

How to

CAREin a disruptive way?

Fulfilling

VALUES

BEHELPFUL

Talk about people’s problems

87%used a search engine first

(in 2016!)

Source: http://bit.ly/smartphonesearch

BE SEARCHABLEcreate helpful searchable content

“Content is king but context is the kingdom.

Gary VaynerchuckCEO VaynerX, Entrepreneur, Investor

THIS IS THE CONTEXT(whether you like it or not)

96%searched on their phone

(in 2016!)

Source: http://bit.ly/smartphonesearch

BE MOBILEnot just mobile “friendly”

135 minsspent daily on social

Source: http://bit.ly/socialtime2017

BE SOCIALmeet people where they are

YOUR BRANDIS

EXPOSED

Brands are not the

TRUSTEDSOURCE

anymore

Say things how they are

BETRUTHFUL

How to use disruptive marketing tools in a

HELPFULand

TRUTHFULway?

I guess we need to…So we could...

“Summer is over.Time to put your clothes back on for back to school.

A spammy and greedy brand

WEBSITEYOUTUBE

FACEBOOK

DON’T JUDGE

what’s happening

DON’TGUESS

what’s coming

EMBRACENOW

SEARCHABLEMOBILESOCIALTRUTHFUL

BE

DON’T FOCUS ON DISRUPTIVE MARKETING TOOLS.

FOCUS ON DISRUPTIVE HELPFULNESS AND TRUTHFULNESS.

@alessandroperta

https://alessandroperta.com

UNDISRUPTED