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UNESCO – heritage – tourism – culture – Kraków Szymon Gatlik Municipality of Kraków, Poland

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Page 1: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO– heritage – tourism – culture –

Kraków

SzymonGatlikMunicipality ofKraków,Poland

Page 2: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Kraków.Main square andRoyal Castle

Page 3: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

Policy/opinion making

Tourism

Culture

HERITAGE

Page 4: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Policy/opinion making Kraków

Krakow,Poland,ICEKrakowCongress Centre2-12July 2017

Page 5: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Tourist destination Kraków

In1978onthe1stever UNESCOWorldHeritage List(only 12entries worldwide).

Multi-productcity:Heritage/religion/culture/sport/MICE/medical…

768000inhabitants12.15million visitors(all numbers 2016)

Page 6: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Tourist destination Kraków

Incomingtourism survey 2016– main reason tovisit Krakow

2,80%

3,60%

4,70%

5,20%

6,30%

7,10%

23,20%

35%

business

visiting friends

transit

religiousvisit

visiting relatives

other

resting

heritage,monuments41%

Page 7: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

HERITAGETOURISM

RELIGIOUSTOURISM

MUSEUMSMONUMENTS

FESTIVALS/EVENTS

Tourist destination Kraków

AUTHENTICEXPERIENCE

Page 8: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Conservatory protection Kraków

Page 9: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Conservatory protection Kraków

Page 10: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture parkKraków

Page 11: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture parkKraków

Page 12: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture parkKraków

Page 13: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture parkKraków

Page 14: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

UNESCOCultureHeritage

List

Page 15: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

UNESCOCultureHeritage

List

Page 16: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

UNESCOCultureHeritage

List

Page 17: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

UNESCOCultureHeritage

List

Page 18: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Destination managementKraków

UNESCOCultureHeritage

List

Page 19: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture Kraków

Kraków2000– EuropeanCapitalofCulturePraha – 2000Graz– 2003Pecs – 2010Kosice– 2013Plzen– 2015Wrocław- 2016

Page 20: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture/Festivals Kraków

Page 21: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture Kraków

Page 22: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

Culture Kraków

Page 23: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Literature Kraków

Page 24: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Literature Kraków

Page 25: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Literature Kraków

Page 26: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Literature Kraków

Page 27: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Kraków

Culture – Heritage – UNESCO

Page 28: UNESCO – heritage– tourism – culture – Kraków · Szymon Gatlik Municipality of Kraków, Poland. Kraków. Mainsquare and RoyalCastle. Destinationmanagement Kraków Policy/opinion

UNESCO/Kraków

Heritage – UNESCO – Culture