unfinished business design fiction rev
TRANSCRIPT
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 1/47
Scott SmithChangeist
Unfinished Business Lecture @ OCAD U September 29, 2010
#designfiction
www.changeist.com
Design Fiction:
Provoking the Future by
Making It
Design Fiction:
Provoking the Future by
Making It
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 2/47
About Me
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 3/47
DesignDesign ForesightForesight
StrategyStrategy
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 4/47
How do design, our
imagination and
science fictioninteract?
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 5/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 6/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 7/47
Made in 1967, from 1963 novel La Planète des Singes by Pierre Boulle
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 8/47
Made in 1971, from 1954 novelI Am Legend by Richard Matheson
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 9/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 10/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 11/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 12/47
P ADD, Star Trek Next Generation
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 13/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 14/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 15/47
That¶s all nice, but how do we
make the future happen more
often?
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 16/47
FuturePast
Fact
Fiction
Histories
Myths
Signals
Scenarios
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 17/47
Brain Centers
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 18/47
People who could touch something, instead of just hear or read about it, were
50% more likely to select the ³experienced´ item.² Caltech research
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 19/47
What¶s Design Fiction got to
do with it?
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 20/47
Design fiction attempts ³to correct for the
limitations in how we think about the future´. ± Jake Dunagan, Institute for the Future
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 21/47
³«Science fiction
does not merely
anticipate but actively
shapes technological
futures through its
effect
on the collective
imagination.´ -Paul Dourish and Genevieve Bell,
³Resistance is Futile´: Reading
Science Fiction Alongside Ubiquitous
Computing
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 22/47
³Design seeks out ways
to jump over its own
conceptual walls²
scenarios, user observation,
brainstorming, rapid
prototyping, critical
design, speculativedesign.´
-Bruce Sterling, I nteractions magazine,
May/June 2009
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 23/47
³How can design participate in
shaping possible near future worlds?
How can the integration of story
telling,
technology, art and design provide
opportunities to re-imagine how the
world may be in the future?
How does the material act of making
and crafting things² real, material
objects ² shape how we think about
what is possible and how we think
about what should be possible?´
-Julian Bleecker, Near Future
Laboratory
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 24/47
Design and Existential Risk: http://designexrisk.wordpress.com/
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 25/47
W e can¶t keep trying to rewrite the script
to make our desired endings come true
(good or bad). I f we have our own points
of view²if we OWN the future²we can
use our powers of synthesis to keeprewriting and rethinking these style
manuals, and make new artifacts to test
their physics.
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 26/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 27/47
Globalization
Fragmentation
LowGrowth
HighGrowth
The Long Boom
Divided World
Hard Times
Perfect Storm
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 28/47
ACTIVE
FUTURES=
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 29/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 30/47
Fringe, Season Two
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 31/47
The Other Side Our Side
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 32/47
Stuart Candy and Jake Dunagan, Found Futures Project
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 33/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 34/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 35/47
www.the-salvare.com.
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 36/47
BERG London http://berglondon.com/blog/2009/10/12/the-ghost-in-the-field/
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 37/47
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 38/47
Prototyping
around known
needs andcapabilities
Prototyping
around
unknown needsand
possibilities
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 39/47
Not just asking, but making,
³what ifs´.
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 40/47
Finding the
loosely
distributed
pieces
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 41/47
Design/Foresight
Futurehacking/
³Guerilla
Futures´StrategicDesign/
Strategic
Foresigh
t
Futurejacking
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 42/47
What the future will do to you
What you will do to the future
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 43/47
Now Hiring
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 44/47
The futurewon¶t
writeitself.
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 45/47
DesignDesign ForesightForesight
StrategyStrategy
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 46/47
Further Reading
Julian Bleecker ²http://www.nearfuturelaboratory.com/
Nicolas Nova ² http://www.liftlab.com/think/nova/ Bruce Sterling ²
http://www.wired.com/beyond_the_beyond/category/design-fiction/
Stuart Candy ² http://futuryst.blogspot.com/
Jake Dunagan ² http://www.iftf.org Matt Jones ² http://magicalnihilism.com/
Jason Tester ² http://www.iftf.org/blog/14
8/8/2019 Unfinished Business Design Fiction Rev
http://slidepdf.com/reader/full/unfinished-business-design-fiction-rev 47/47
Scott Smith
www.changeist.com
@changeist