uni2 go week3
TRANSCRIPT
Lessons Learned
1. Leverage our Business in our Competitors
2. Go for practical advises!
3. Data based work is hard work
4. Konstantin’s integration
5. Speed up Processes – No time to waste!
TAM – SAM – SOM
TAM – Total Number of Students in Tertiary Education (EU 28) *
AM – Total Number Business Students in Tertiary Education (EU 28)
OM – We will only provide information about European Business SchoolsNot all Business Students are willing to go study abroad
Gathering all information is a slow process
(Best prospective scenario – 1ST Year)
TAM – SAM – SOM
20 243 895 *
3 432 371
= 1 201 329.85
X 16,95%
X 35%
20 243 895 *
3 432 371
= 514 855.65
X 16,95%
X 15%
SWOT
• Various languages• Large University Network• Efficient research tool• Structured layout • Partnerships with a well-known language
program• Personal Student Counseling Service worldwide
• Lack of Forum, Blog and Social Network• Lack of University Database• Lack of exchanging practical experiences• Unattractive and not user-friendly platform design• No mobile App available• No Alignment of personal and professional goals
• Partnerships with more universities• Update of platform• Mobile App• Implementation of forum, blog and social network • User - friendly design
• University websites • Students Counseling Offices• Platforms that provide similar service• Blogs, Newspaper, Rankings (FT)• Strategic alliances of competitors• University Ferries• Visa regulations (for international students)
S
W
OT
HYPOTHESIS FORM VERSION 1.1
CODE: CS01COMPONENT
We believe that university business students have difficulties in finding the right university in Europe
TESTING: Interview with 50 business students that are currently enrolled in a university. Ask them where do they see the main problems in finding the right
university for them.
HYPOTHESIS FORM VERSION 1.1
CODE: CS02COMPONENT
We believe that university business students are interested in using a university matching platform
TESTING: Create a survey - approx. 200 business students enrolled in a university - ask them if they would use a university matching platform
HYPOTHESIS FORM VERSION 1.1
CODE: VP01COMPONENT
We believe that university students are willing to pay for a university matching platform
TESTING: Combine with previous - Create a survey and ask them if they are also willing to pay for this platform (or would only use it, if free)
HYPOTHESIS FORM VERSION 1.1
CODE: KA01COMPONENT
We believe that it is possible to collect all the useful and relevant information about the European universities
TESTING: Wizard of Oz (Do it yourself ) - Research on 15 European universities and look for a certain set of information